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News, tips & advice from FastSMS

As with any other form of marketing communication, SMS marketing is subject to national and international regulations controlling how, when and where it can be used. It is not permissible to use SMS marketing to disseminate offensive material of any kind nor is it permitted to pretend to be someone you are not.

The most important issue, in many respects, relates to who you can send messages to and these regulations are much the same as those applying to email marketing. You can only send SMS messages to those who you are already have a business relationship with or those who have specifically opted in to your communications. In all instances you must provide a means of opting out or receiving further messages and enforce those choices.

It is not as bad as it sounds since “cold calling” and “spamming” don’t work well anyway so the regulations simply force you adopt best practice.

Posted on 18/07/2017
In Data Protection

Any UK business that collects, stores and uses other people’s personal data for purposes such as marketing and selling is subject to the rules of the Data Protection Act, and those using SMS marketing are no exception. Having a basic understanding of the DPA legislation and its main requirements is useful to maintain best practice in direct marketing such as SMS marketing and also helps to uphold your hard won customer trust - as well as avoid the potentially costly consequences of falling foul of the law. Read this article to learn how to avoid the simple pitfalls and get your SMS marketing campaign off to the right start.

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Posted on 14/06/2017
In Data Protection

When conducting an SMS marketing campaign, there are a number of compliance regulations you should be aware of, to ensure that your communications are as effective as possible, without being potentially damaging to your campaign or your business. If you're marketing to a UK market, the UK Privacy and Electronic Communications Regulations (PECR) gives clear guidelines on what falls within the rules. Here we've highlighted some key tips to ensure your next campaign is compliant, based on common questions that arise.

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Posted on 13/06/2017
In Business SMS

Executed properly, SMS direct marketing is a hugely effective and successful means of building customer loyalty and improving sales. But even genuine and honest marketing companies can suffer huge damage to reputation or even break the law through simply lacking knowledge or not double-checking before releasing campaigns. Read this article to learn more about the definitions of spamming and harassment, current UK law and how to avoid simple but costly mistakes.

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Posted on 25/04/2017
In Data Protection

The regulations about SMS marketing are quite clear. But sometimes people, and companies, can make mistakes. Find out what happened to a company that reacted poorly to the ICO’s request for information, and how it made their situation so much worse.

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