[Infographic] How to Write the Perfect SMS Message
Is there such a thing as a “perfect” SMS message?
Yes, there is, but there isn’t just one example of a perfect message. There are so many uses for SMS messages that each of them would have their own perfect example. How many different types are there? Here’s a short list of some types:
- Banking alerts
- Payment reminders
- Appointment confirmations
- Marketing messages
- Promotional messages
If you think about the list, you’ll probably agree that they could be grouped together into similar categories. I narrowed it down into three: Reminders, Info & Alerts, and Marketing.
Each of those categories has a different purpose and syntax to the messages. But, every message has 3-4 required components in order to be a perfect message. These are common across the three categories (with one extra for marketing) but how they are implemented is different. These components are:
- The identifier. If the message recipient doesn’t know who you are, then the message might as well be spam.
- The details. What is the message about? It needs to be complete and useful.
- Call to action. What should the recipient do when they read the message?
- Opt out instructions. This is required for marketing, but could be included in the others too.
The infographic below looks at the three categories of messages, shows the context of each required component, and provides examples of good and bad messages. Consider it a guide to crafting the perfect message for your organisation or business!
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SMS marketing is not quite like most other marketing. You have such a limited space to get your point across, just 160 characters, more or less. It’s not unlike having to create a print advert for a small space, but somehow it can seem more intimidating. That’s why sometimes it seems like marketers forget one basic rule about writing offers: Always lead with the offer! Sounds simple, right?
Teasing is a tried and true marketing technique. But there’s a lot you can learn from some recent examples in the video game industry. In particular, how you can create the same kind of frenzy in your SMS list – but only if you do it right.
In order to gain success with SMS marketing, certain strategies need to be put in place. Here are a few top tips on what not to do when marketing your business through SMS messaging.
You’ve probably seen many SMS opt in messages. They’re usually short little blurbs on websites, flyers, TV ads and many other places. You might have even heard one on the radio. They’re so simple, it doesn’t seem it would take a lot of time to make them right?
While there are many ways you can probably think of to promote your SMS opt in campaign, there may be some “free” channels you’re neglecting. Thanks to Google, I can point out seven of them. At the mCommerce Summit Google gave a presentation about app promotion and optimising. I can’t even convey how exasperated the presenter was when he talked about how many opportunities companies just let slip by.
Just for fun, I asked people in a marketing focused Facebook group to share the worst SMS marketing messages they’ve ever received. I was expecting a deluge of responses, but actually only a few trickled in. But those horrible SMS marketing messages are out there…the comments on my post proved it even if no one wanted to share (I guess they’re all shy).