[Infographic] How to Write the Perfect SMS Message
Is there such a thing as a “perfect” SMS message?
Yes, there is, but there isn’t just one example of a perfect message. There are so many uses for SMS messages that each of them would have their own perfect example. How many different types are there? Here’s a short list of some types:
- Banking alerts
- Payment reminders
- Appointment confirmations
- Marketing messages
- Promotional messages
If you think about the list, you’ll probably agree that they could be grouped together into similar categories. I narrowed it down into three: Reminders, Info & Alerts, and Marketing.
Each of those categories has a different purpose and syntax to the messages. But, every message has 3-4 required components in order to be a perfect message. These are common across the three categories (with one extra for marketing) but how they are implemented is different. These components are:
- The identifier. If the message recipient doesn’t know who you are, then the message might as well be spam.
- The details. What is the message about? It needs to be complete and useful.
- Call to action. What should the recipient do when they read the message?
- Opt out instructions. This is required for marketing, but could be included in the others too.
The infographic below looks at the three categories of messages, shows the context of each required component, and provides examples of good and bad messages. Consider it a guide to crafting the perfect message for your organisation or business!
Share this Image On Your Site
With its 456 character limit, SMS Marketing challenges us to be succinct, ensuring we pack the most into our punch and deliver powerful and effective calls to action in a minimum of words. With some research and planning, it is still possible to craft great messages that get results and still stay well within the limits. In this article, we share 9 power words and phrases to help to you do just that.
In a previous article I shared two examples of SMS marketing messages I received and how their call to action worked, or not. This time I want to share two more examples to help you in crafting the perfect call to action for your SMS marketing messages.
It’s said over and over that SMS is one of the most personal forms of communications today. That’s mainly because people guard their mobile numbers and only give them out to those they think worthy of them. So anyone who has opted into your SMS messaging has indeed invited you into their personal world.
One of the best things about instant messaging is the ability to send emoticons and emoji to convey a feeling with just one image. Many companies are trying to use them in their SMS marketing. There are technical issues with using them though, as well as questions on whether it’s good marketing practice.
While there are many ways you can probably think of to promote your SMS opt in campaign, there may be some “free” channels you’re neglecting. Thanks to Google, I can point out seven of them. At the mCommerce Summit Google gave a presentation about app promotion and optimising. I can’t even convey how exasperated the presenter was when he talked about how many opportunities companies just let slip by.