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News, tips & advice from FastSMS

The travel industry is a major user of SMS messaging in a variety of applications.

Holiday companies can use their records of past travel to compose highly targeted SMS marketing messages to their clients. If someone regularly books activity holidays in June don’t chase them for a spa holiday in November. Send very specific offers that match what you know about your client.

You can also keep your clients updated on operational issues. Send reminders if they need a visa or an inoculation prior to the trip. Confirm flight details, connections, car hire arrangements to make it easy for the holiday maker to concentrate on having a good time.

With Easter rapidly approaching, many people across the UK are turning their attention towards a hard earned Easter getaway, taking advantage of the rare opportunity that the extra long weekend has to offer. In this article, we look at how SMS Marketing can help guest house owners and operators to take advantage by improving the booking experience, simplifying the booking management process and helping to ensure that your guests receive nothing other than five star service from the outset.

Britain’s vehicle hire sector is booming. Having overcome a downturn in the earlier part of the decade, all the indications are that the industry has undergone a quiet revolution - and with it, so has the way that hire companies communicate with their customers. So how can car rental companies improve their reputation for customer service and increase revenues with SMS Marketing? We look at some of the possibilities on offer. Read on to learn more...

Successful mаrkеtіng іѕ аll аbоut соmmunісаtіоn - уоu have a mеѕѕаgе, and уоu want people tо rесеіvе іt. In thе travel and tоurіѕm industry, tоur operators and асtіvіtу providers аlіkе are constantly trуіng tо fіnd better wауѕ to reach their customers, аnd drіvе rереаt bookings thrоugh fаmіlіаrіtу аnd lоуаltу. No marketing channel offers coach tour operators more effective and personal form of communication to achieve this than SMS Marketing.

Right now it is peak season for camping and caravan sites; it's the middle of summer and the school holidays have begun. Even the great British weather has been relatively kind this year so far. With what is the busiest time of the year for camping and caravanning parks, marketing strategies are often not priority, especially for the many small owner run businesses within the industry and those who are reliant on returning customers. SMS text message marketing, however, can benefit campsite and touring park operators by offering a simple, cost effective and time efficient way to reach both existing and new customers to promote your business by direct contact to their mobile phone. Read on for eight proven text message marketing and promotional ideas to help fill those final pitches.

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In order to appeal to new customers and interact with existing ones, businesses are always looking for new marketing methods. Whilst many companies are using traditional and online marketing techniques, these aren’t always effective. Email filtering, for example, means that many recipients may not even be aware that they’ve received contact from your company. As many email hosts provide in-built spam filters, it’s easy for email marketing content to be overlooked or ignored completely. SMS marketing, however, overcomes many of the obstacles associated with online and email marketing. Whilst potential customers may not see your company emails, SMS messages aren’t filtered in the same way. The delivery rate is, therefore, far higher for SMS messages in comparison to marketing emails.

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