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News, tips & advice from FastSMS

The travel industry is a major user of SMS messaging in a variety of applications.

Holiday companies can use their records of past travel to compose highly targeted SMS marketing messages to their clients. If someone regularly books activity holidays in June don’t chase them for a spa holiday in November. Send very specific offers that match what you know about your client.

You can also keep your clients updated on operational issues. Send reminders if they need a visa or an inoculation prior to the trip. Confirm flight details, connections, car hire arrangements to make it easy for the holiday maker to concentrate on having a good time.

Today we’re bringing our technology with us on our travels - using our smartphones to create a more personalised experience, one that points us towards tailor-made itineraries. This means those who promote certain sectors of the travel industry are in a strong position to have their SMS marketing campaigns favourably received.

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The travel industry has made some inroads into using SMS messaging, but hasn’t yet taken real advantage of the potential of A2P messaging. Find out how it can be used to save time and provide the high-quality service today’s mobile travellers expect.

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The campervan and caravan industry grew 16% this past year. Campsite and holiday park owners can connect with the thousands of new travellers using SMS messaging. After all, 76% of travellers prefer to take their mobile on holiday rather than a friend.

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Now that the peak travel season is over, how can travel agents stay top of mind in their customers? If you look around, you’ll notice everyone seems to have a mobile. That means SMS is the perfect way to reach them and make sure you’re not forgotten.

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Sometimes bloggers or journalists get a bit carried away. They see some data or fact, and run off to declare there’s a trend you need to know about. The latest one I’ve seen is all about how to reach the generation of “cashless shoppers”. The argument goes that you need to use SMS messaging to reach customers because they are all shopping online – where you obviously can’t pay in cash.

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