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travel Tag

News, tips & advice from FastSMS

The travel industry is a major user of SMS messaging in a variety of applications.

Holiday companies can use their records of past travel to compose highly targeted SMS marketing messages to their clients. If someone regularly books activity holidays in June don’t chase them for a spa holiday in November. Send very specific offers that match what you know about your client.

You can also keep your clients updated on operational issues. Send reminders if they need a visa or an inoculation prior to the trip. Confirm flight details, connections, car hire arrangements to make it easy for the holiday maker to concentrate on having a good time.

“European travel agents don’t like it”. That’s a statement made by one of the gentleman at my table during the mCommerce Summit earlier this month. He is from Cruise America, a successful RV (camper) vacation rental company based in Arizona, but with 123 locations around the US. We were talking about his company and their online and mobile reservation options.

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On Hospitalitynet.org I found an article and an infographic predicting the marketing trends for hotels in 2016. I read through the text of the article, then reviewed the infographic. I felt very confused. You’ll see why in a moment...

For travel agencies, SMS messaging allows you to connect with travellers on a one-to-one, or one-to-many basis, yet still be personal. How can that be? People guard their mobile numbers and only share them with the people or businesses they really want to hear from. It's their personal number after all, and they won't hand it out to just anyone.

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Even great hotels sometimes have a mix up or some sort of problem that can affect a guest. And with social media and hotel review sites, chances are a disgruntled guest isn’t going to keep their complaints to themselves. Here are three examples of how to use SMS messaging to gauge customer satisfaction.

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