Online travel and review sites are great for travellers. They are good for hotels too, but they offer a double edged sword. User reviews are unfiltered – that is the travellers can say whatever they like both good and bad. And managing a bad review can be difficult, but how can SMS help?
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The recent weather likely has many people thinking about their summer holiday. It's great news for travel agents looking to book ahead for the coming months. If you're a travel agent, SMS messaging is fast becoming a primary way to communicate with your clients.
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Using people’s names in marketing is great. It does provide a certain level of personalisation that can get people more interested in what you’re sending them. Of course in text messaging, you don’t always have the room for a name, your message, and the required opt out information … usually there just isn’t enough room. So how can you make your marketing messages personal?
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Every year about this time people are doing their best to keep their New Year’s resolutions. Many resolutions are broken before the end of January, but others linger through the year. Fortunately for travel agencies, many different kinds of resolutions involve travel. Here are two ideas for using SMS campaigns to connect with people interested in travel. ...
The lure of quick, easy and cheap travel arrangements online has revolutionised the way people find and book travel. Travel agents offer so much more than search, click and book, but still find themselves facing competition from online booking. But none of the major online booking sites can offer the personalised service an agent does.
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