An A-Z of SMS Marketing: C is for Character Count [Infographic]
When planning an SMS Marketing campaign, it is essential to understand character count. This affects both the length of messages that can be sent, as well as the number of units used and therefore the cost of the campaign.
Although an individual message is limited to 160 characters, the total maximum length available is a generous 459 characters as these longer messages are split up for sending before being seamlessly joined back together (concatenated) on the receiving handset. Here’s everything you need to know at a glance:
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