5 Great Easter Marketing Campaigns to Inspire Your SMS Marketing
Every Easter sees fierce competition in the marketing arena as brands and retailers seek to maximise their profits and increase market share in this key season. Of course, two of the most important sectors are food and confectionary, so it is no surprise that they feature prominently in any list of the most popular Easter marketing campaigns – but they are not the only ones to appear. So which brands have come up with the most appealing, amusing and memorable advertising campaigns for Easter and what can we take away from them to improve our SMS Marketing efforts? Here goes.
1. Lindt Gold Bunny
For television viewers, one of the signs that Easter is just around the corner is that little tinkle of the bell worn by a magical golden bunny – yes, we’re talking about that iconic Lindt Golden Bunny, a famous icon of Easter created by the Master Swiss Chocolatier that comes to life every year in what is always a piece of advertising brilliance. Year in, year out, it is hard to resist the urge to go straight to the nearest supermarket to get your hands on one of these little creatures – regardless of your age! Despite being generally aimed at the child audience, the beautiful adverts with their brilliant storytelling are just as captivating for adults.
So how can you recreate the magic of Lindt in your SMS Marketing campaign? Firstly, be sure to make use of evocative and captivating language that appeals to the senses, and secondly, explore ways to create a little mystery – for example, why not experiment with a campaign that reveals clues over the course of a few text messages to build some suspense, before a final reveal.
2. Cadbury and National Trust Egg Campaign
One advert that got widespread attention for all the wrong reasons last year was the Cadbury and National Trust Egg Hunt campaign. The campaign drew widespread attention not just from the public but also politicians, religious leaders and other public figures after it apparently omitted to make reference to Easter.
Although Cadbury quickly pointed out that this was unintentional and that the word ‘Easter’ appeared across the vast majority of their seasonal product range, the damage had been done, leaving a huge PR mission in its wake.
If you are planning an Easter SMS campaign, be sensitive to your audience. As well as respecting customers who may deeply care about Easter, you should also be sensitive to those who may not celebrate the occasion. Ensuring you know as much as possible about your audience is the best way to build an effective campaign that gets the right response.
3. The Carlsberg ‘Chocolate Bar’
Most of us associate the phrase ‘chocolate bar’ with confectionary. But the marketing geniuses at Carlsberg, who are famous for creating exceptional and often highly amusing advertising campaigns, couldn’t resist the chance to go for a bit of seasonal wordplay. The result – what would happen if Carlsberg created a chocolate bar. Literally, a bar made of chocolate, from the walls and bar itself to the beer mats and glasses. To make the most of the campaign, it was not just a film set either – half a ton of chocolate was used to convert the Old Truman Brewery in Shoreditch, with a real, working Carlsberg pump taking centre stage.
If you are looking for inspiration for your Easter SMS Marketing campaign, then this is a great example of thinking outside of the box and showcasing your brand’s values and culture in a unique way. Think about how you can convey your brand image through SMS. Maybe there is some great fun to be had with wordplay…
4. Marks & Spencer Food
When it comes to food, there is one brand which stands out whenever it is the holiday season, be it Christmas or Easter – M&S. Their latest offering presents a truly mouthwatering showcase of some of their fine family foods. In just twenty seconds, the advert manages to capture everything that matters about the great institution that is the Easter roast.
For anybody planning an Easter SMS Marketing campaign, this is another great example of how to choose just the right words to make your product or service truly irresistible.
5. Lidl – Spring Spotters
Last but not least in our list of top Easter adverts is Lidl’s 2018 ‘Spring Spotters’ campaign, which offers an original and refreshing take on the traditional adverts you might expect to see from a large supermarket chain. Egg hatching and Lamb Cam provide are among the ‘features’ in this mock television show, which brilliantly incorporates the sales message in an advert that actually leaves you wanting to watch it again.
If there is one take away from this campaign that can be applied to your Easter SMS Marketing, it is not to be afraid to take a new approach. Think about ways you could frame your product or offer in an alternative context to add impact to your campaign. You’ll be limited to what you can get away with in words alone, but with 459 characters available to play with, you’d be surprised at what is possible.
To learn more about SMS Marketing and get your account set up today, call our team of experts now on 0800 954 5305.
Related Articles
3 Reasons Why SMS Marketing Is Perfect for the Holiday Season
Everyone knows the holiday season is a peak time for making sales and marketing. Predictions are that the UK will spend £73B in retail stores before the season is over. Find out three reasons you’ll want to use SMS marketing to get those shoppers into your store.
3 Best Types of CTA for SMS Marketing
One mistake some marketers make is assuming people will know what to do when they read an SMS message. After all, they’re short and to the point right? How confusing could they be? On the other hand, when writing every other form of marketing they know that calls to action need to be clear. So, just because you don't have much room, it doesn’t mean you get to leave out your call to action! Saving space and being brief is important though, so take a look at three of the best SMS marketing CTAs you can use.
Always Follow Through on Your SMS Marketing Promises
The other day I received a text message promising me ten days of deals. All I had to do was reply “DEALS” to the shortcode each day and they would send me a coupon for their service. This was great I thought, because my kids had been asking about the company for a while. A deal was just what I needed to get me to let my kids have their way...
The Ultimate Guide to SMS Marketing for Small Businesses
SMS marketing or short messaging service marketing is swiftly gaining popularity all over the world. Using text messages for business purposes is convenient and quick. It's also extremely cost-effective when compared to other methods of communication. When used correctly, an SMS marketing campaign can do wonders for your business reputation, not to mention your profits.
How an SMS Customer Survey can Take Your Business to the Next Level
When it comes to small to medium sized businesses, however, a lot of companies believe that they don't have the time or resources to truly find out who their customers are. This often results in confused messaging, emails with low open rates and low conversion levels on their website. There is, however, a way that businesses can collect precious data from their customers which will not only help them engage with their customer base on a personal level but also result in data which can help power future marketing campaigns as well as improve aspects of the company.
5 Reasons SMS Should be a Major Part of Your Marketing Mix
81% of mobile phone users use SMS or text messaging and 90% read text messages within three minutes of receipt. But it's not just a convenient way to chat with friends, fix a rendez-vous or remind people to do things; it has also become a powerful marketing tool for businesses large and small, national or global.
How to Increase Retail Foot Traffic with SMS Marketing
Here's a great real life example of how a retailer used text messaging to offer out a discount voucher to customers who had visited their store. Their approach is simple and intelligent and very focused on one segment of their customer base, those who had recently visited a store.
mCommerce Summit 2016. Wine, Red Noses, and Mobile Marketing?
Imagine this: Someone wears a red nose, wine glasses filled before noon, and everyone’s talking about mobile marketing. That was the Mobile Marketing’s 6th mCommerce Summit in NYC last week. I’ll get to the red nose and wine a bit later. First I’ll share some takeaways about mobile marketing from the presenters by sharing it with you the way I saw it.
Growing a Business Around Your Family Life? Here’s Why Mumpreneurs Need SMS Marketing
Mums are natural entrepreneurs. And now they're turning that entrepreneurial spirit towards running a business, using their organisational skills to turn a profit from franchises and hobbies, fundraisers and baking. Mumpreneurs are on the march and they need smart marketing strategies like SMS that fit around their busy lives.
The Biggest Lie in SMS Marketing
Have you seen articles telling you SMS marketing can’t be used to acquire new customers? Or that it isn’t a good way to so? Don’t believe them. You just have to know how to use SMS to get new people to sign up for your list. Read on to find out how.