3 Tips on Making SMS Messaging an Integrated Part of Your Marketing
One of the key takeaways from the Salesforce 2015 State of Marketing Report was that when mobile is integrated into your marketing strategy, everything performs better. That makes sense when you think about it. Mobile is a unique channel that provides you a direct link to your customers. When you’re able to use that channel to help your overall marketing goals across all channels you should see improvement.
But while mobile marketing is viewed as successful on its own too, it’s clear you’ll see more benefits after it’s integrated. But integrating a new marketing channel into your existing strategy isn’t always easy. Here are three tips on how you can start your integration using SMS messaging.
Plan for it. You’re probably pretty practised at looking at your marketing channels and deciding how one can be used to support another. Mobile is just the same way. You may be unfamiliar with it and how SMS messaging works, but if you view it as “just another channel” it makes the process easier. And if you need some ideas and guidelines on how it can work for you and fit in with your other channels, check out our guides or business sector pages for inspiration. Then when your next campaign comes, you’ll be able to integrate SMS into the overall plan and see your improved results.
Start quickly and easily. If you use a CRM system that uses email for communicating with customers, you can get started sending SMS messages using the same system. Our Email to SMS solutions enable you to send text messages to customers without the need to learn new software or the time it takes to integrate directly into an application.
Work towards a complete solution. Chances are whatever software you’re using to manage your marketing enables you to see all your channels (or most of them). The best way to make sure SMS is part of the overall strategy is to ensure it is also part of your processes – and accessible within your existing software. A full integration into your marketing platform also opens up many other possibilities for what you can do with the information you have on your customers. You can use our Application Programming Interface (API) for this type of integration.
What might an integrated campaign look like? Here are just a couple of very simple examples:
- Drive website traffic to a specific promotion with text messages containing links to the mobile versions of the web page. Given nearly 100% of text messages are read you’re likely to see a much improved response over email – meaning more traffic to the promotion page.
- Use emails or print materials displayed in store to promote the SMS opt in campaign by including all the information they need to join via text message (such as a keyword and shortcode). The more channels you use to advertise the opt in campaign, the higher number of subscribers you’re likely to get. You can also offer incentives for sign-ups: special deals, competitions, product reviews, whatever works in your industry sector.
Adding something new to an established marketing routing might seem like a lot of trouble, but in the end the Salesforce survey results prove it’s worth it for mobile marketing.
SMS messaging offers some of the highest click through rates in mobile marketing. But did you know it could be even better? See how one retailer improved their click rates by offering their customers different options in their messages. Then see how you can do the same.
With the continued rise of different and more diverse technologies in the social and mobile web, it would be easy to dismiss the potential benefits of SMS marketing - and that’s exactly the reason you shouldn’t. An SMS is the unexpected visit of a familiar friend, and there’s one demographic that embraces an old trusted ally in this new, noisy digital world more than anyone else: the millennials.
With a ratio оf fоur mоbіlе devices tо еvеrу computer, іt’ѕ сlеаr where your сuѕtоmеrѕ аrе to be found. Mоbіlе mаrkеtіng is nо longer ѕоmеthіng уоu саn аffоrd to put оn the tо-dо-lіѕt fоr thе futurе; you need tо make sure your message is reaching people on mоbіlе dеvісеs nоw. SMS Mаrkеtіng is the perfect solution - it hаѕ proven to іnсrеаѕе сuѕtоmеr engagement tо unрrесеdеntеd levels and is incredibly low priced. Read on to discover 5 rеаѕоnѕ whу сuѕtоmеrѕ love SMS Mаrkеtіng.
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