9 Reasons to use SMS Marketing in 2018 [Infographic]
There are several good reasons why SMS Marketing is set to remain an important and effective tool in your marketing strategy for 2018. As well as being low cost and offering excellent read and response rates, it continues to engage customers in a personal way that no other channel has been able to replicate. And even for those who have not joined the smartphone trend and moved to mobile browsing, SMS is still just as effective as it is supported by every mobile phone – meaning that you have direct access to close to 90% of the UK’s adult population. Check out this handy infographic to learn more about why you really should be using SMS Marketing in 2018.
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One key to successful marketing is to know when you’re doing it right. And when you’re doing it wrong. The great thing about SMS marketing is you can get that information pretty quickly. But to understand how your messages are performing, you need to do a little maths. Thankfully, it’s all rather simple once you see it.
SMS messaging offers some of the highest click through rates in mobile marketing. But did you know it could be even better? See how one retailer improved their click rates by offering their customers different options in their messages. Then see how you can do the same.
SMS marketing is very different to most other more traditional marketing tools, specifically because of its short-form, text only nature. This certainly shouldn't put you off though. We have put together our guide to both the best things about SMS marketing and some of the potential problems, and how to work around them.
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Using SMS marketing is one highly effective way to maintain relationships with mobile users, but there's an incredibly fine line between engaging with someone and annoying them to such an extent that they swiftly delete your marketing messages and never want to hear from you again. Here's 6 things to keep in mind to make sure you don't annoy your subscribers.
Yet another company (Quigley and Carter Limited) have been fined by the ICO for not having permission to send SMS messages. In this case, they had outsourced their marketing to a third party who then sent messages on their behalf. So is staying compliant with the regulations regarding SMS messaging so difficult? It doesn’t have to be.