SMS Marketing – What to look for in 2018 [Infographic]
SMS Marketing has gone from strength to strength over recent years and all the evidence indicates that it is set to surge in popularity in 2018, as consumers continue to move away from the computer screen and instead use their telephone handset as a hub for communications. Despite the popularity of instant messaging apps such as Messenger and WhatsApp, SMS continues to enjoy the fastest response rates, as well as maintaining trust in an increasingly challenging business world. So what should you be looking for in 2018 and how can you adapt your SMS Marketing to fit the trends? Here’s a handy infographic to help you.
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With the rise of the app, some marketers have been quick to sound the death knell for the SMS. But reports of the SMS's death have been greatly exaggerated. With over 76% of the UK population now dependent on their smartphones for everything from news to personal communication, the SMS remains a great tool to directly engage with your customers.
In terms of storytelling, SMS text messaging is probably as far removed from long-form, direct-action copywriting as you could be. However, the SMS marketing writer can still learn a lot of lessons here with regard to overall approach, content and composition.
One of the greatest advantages of SMS marketing is how fast it is. You might be thinking I'm talking about the almost instantaneous delivery rates, or how quick it is to write a message and send it to your entire list - but this time we're talking about how fast you can get results.
SMS messaging offers some of the highest click through rates in mobile marketing. But did you know it could be even better? See how one retailer improved their click rates by offering their customers different options in their messages. Then see how you can do the same.
It's an app world out there. The average mobile owner has about 40 apps installed at any one time. But they usually use approximately 15 regularly. Personally, that's about right. Though I would bet I've had many more than 40 apps before, but I get around to deleting some eventually.
SMS is well established as a successful marketing channel - however that doesn't mean you should just dive in head first. Here's five things you should consider before launching your first SMS marketing campaign.
Facebook is a popular place. According to Statista, they had 1.44 billion active users in the first quarter of 2015. It’s no wonder then that businesses are flocking to advertise there. But big isn’t always better. SMS marketing is similar in many respects to Facebook advertising, and for some uses it is actually better. Let me explain and see if you agree.