An A-Z of SMS Marketing: D is for Distribution List [Infographic]
In this edition of our visual A-Z of SMS Marketing, we take a closer look at distribution lists, a useful function of our online SMS Marketing platform. You can send messages to a distribution list at any time, and as quickly as if you were sending to a single number. As this infographic illustrates, a distribution list is the SMS messaging equivalent of an email mailing list, allowing you to instantly send hundreds or even thousands of messages with just one click. It is no surprise then that they have long been a favourite feature for power users of the fastsms messaging platform.
SMS Marketing distribution lists are a great tool when sending non-personal mass messages such as special offers, event announcements, voucher codes, emergency announcements, staff bulletins, text-to-win competitions and more.
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Small screens increasingly equate to big business. 30 years ago, when mobile phones were still in their relative infancy and tended to be both expensive and as big as a rubber-bound brick, Vodafone predicted that the market would support around a million units. Fast forward to 2016 and mobile phones are a daily part of life for a majority of the global population.
SMS marketing is one of the most effective mobile marketing channels available. It’s also one of the easiest to measure your performance for every campaign, even every message. Read the full blog to discover the three of the basic metrics you’ll need to know to evaluate your success.
Earlier this year there was big news. WhatsApp users were sending more messages each day than SMS users were sending. According to the Telegraph, WhatsApp was 50% more popular than SMS messaging. And the truth is the number of SMS messages sent each day has declined over the last few years. In the UK it was down almost 25% from 2012 to 2013. But is that the whole picture?
You’ve probably seen many SMS opt in messages. They’re usually short little blurbs on websites, flyers, TV ads and many other places. You might have even heard one on the radio. They’re so simple, it doesn’t seem it would take a lot of time to make them right?