An A-Z of SMS Marketing: D is for Distribution List [Infographic]
In this edition of our visual A-Z of SMS Marketing, we take a closer look at distribution lists, a useful function of our online SMS Marketing platform. You can send messages to a distribution list at any time, and as quickly as if you were sending to a single number. As this infographic illustrates, a distribution list is the SMS messaging equivalent of an email mailing list, allowing you to instantly send hundreds or even thousands of messages with just one click. It is no surprise then that they have long been a favourite feature for power users of the fastsms messaging platform.
SMS Marketing distribution lists are a great tool when sending non-personal mass messages such as special offers, event announcements, voucher codes, emergency announcements, staff bulletins, text-to-win competitions and more.
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Mobile marketing offers an unprecedented access to your customers virtually any time, anywhere. This is particularly true for SMS marketing because it is “always on”. Customers don’t have to be surfing the web, or using an app to receive messages. Instead, they see the marketing messages right alongside ones from their friends and family.
One of the greatest advantages of SMS marketing is how fast it is. You might be thinking I'm talking about the almost instantaneous delivery rates, or how quick it is to write a message and send it to your entire list - but this time we're talking about how fast you can get results.
Is SMS marketing the worst idea ever? That’s the opinion of one author in Entrepreneur Magazine. He gives five reasons why companies should never bother sending SMS messages to customers. I take him on, point by point to show why he’s wrong and SMS marketing is the best idea ever.
If you aren’t seeing a positive response from your SMS marketing then your list may be thinking of it as spam and just ignoring it like they do much of their email. So take your latest marketing messages and examine them again with these four questions in mind.
You might have heard about SMS marketing and thought it wasn't for you. Maybe you're unconvinced by this method of reaching customers and are just not sure it could help your business thrive. But any business, big or small, can benefit from an online SMS service and the facts are plain to see.