Our 10 Best SMS Mobile Marketing Blog Posts
![Our 10 Best SMS Mobile Marketing Blog Posts](https://dox4euoyzny9u.cloudfront.net/images/fastsms/Our-10-Best-SMS-Mobile-Marketing-Blog-Posts.png)
We’ve been cranking out the content on this blog for a few years now. After spending some time looking through it all, I decided to pull out the ten best blogs on mobile marketing. If you read nothing else about using SMS messaging in your mobile marketing, these blogs tell you what it is, how to do it, and how to know if you’ve done it right.
Without further ado, here they are in order.
1. SMS Marketing Campaign Basics
![back to basics sms marketing basics](https://dox4euoyzny9u.cloudfront.net/images/fastsms/Depositphotos_53022775_original-400x213.png)
Understanding the fundamentals of SMS marketing is important if you are going to do it well. This blog explains the two basic campaign types and when to use them.
2. What’s In A Keyword? Three Rules To Using Keywords In SMS Marketing
![What's in a keyword- Three rules to using keywords in SMS marketing Three rules to using keywords in SMS marketing](https://dox4euoyzny9u.cloudfront.net/images/fastsms/Whats-in-a-keyword-Three-rules-to-using-keywords-in-SMS-marketing-400x200.png)
One of the most important aspects of SMS is the keyword. They are used for recognition and action in almost every two-way message. This post gives you the guidelines on how to choose, and use, them.
3. Getting A Reply: Should You Choose A VMN Or Shortcode? Part 1
![Getting a reply- Should you choose a VMN or Shortcode- Part 1 Getting a reply- Should you choose a VMN or Shortcode](https://dox4euoyzny9u.cloudfront.net/images/fastsms/Getting-a-reply-Should-you-choose-a-VMN-or-Shortcode-Part-1-400x200.png)
To use two-way messaging (so you can get a reply from your customers), you’ll need either a virtual mobile number (VMN) or a shortcode. This blog explains what a VMN is and why you might want to choose to use it. You’ll also find out the dangers of using a shared VMN, if that’s what your provider gives you.
4. Getting A Reply: Should You Choose A VMN Or Shortcode? Part 2
![Getting a reply- Should you choose a VMN or Shortcode- Part 2 Getting a reply- Should you choose a VMN or Shortcode](https://dox4euoyzny9u.cloudfront.net/images/fastsms/Getting-a-reply-Should-you-choose-a-VMN-or-Shortcode-Part-2-400x200.png)
In number three you learned about VMNs. This is the blog to learn about shortcodes, and finally how to decide which you should use for your specific needs.
5. How To Craft Your SMS Opt In Message
![hand use tablet computer with email icon email and sms autoresponders](https://dox4euoyzny9u.cloudfront.net/images/fastsms/Depositphotos_18054525_original-400x266.jpg)
In order to use SMS marketing, you’ll need to have a list of mobile numbers. While you can contact existing customers under certain conditions, you’ll eventually want to grow a list specific for marketing. To do that you’ll need an opt in campaign. This blog will give you the formula for writing the best opt in message for your business.
6. One Great SMS Marketing Opt In Campaign Example
![One Great SMS Marketing Opt In Campaign Example One Great SMS Marketing Opt In Campaign Example](https://dox4euoyzny9u.cloudfront.net/images/fastsms/One-Great-SMS-Marketing-Opt-In-Campaign-Example-400x271.png)
It’s one thing to read about a concept, it’s another to see it in action. So this blog has you do both. I walk you step by step through a perfect example of an opt in campaign.
7. Using Perfectly Timed SMS Marketing To Engage Customers
![Using Perfectly Timed SMS Marketing to Engage Customers Using Perfectly Timed SMS Marketing to Engage Customers](https://dox4euoyzny9u.cloudfront.net/images/fastsms/Using-Perfectly-Timed-SMS-Marketing-to-Engage-Customers-400x200.png)
Learn how to send SMS messages “just in time” to all your customers. If you can perfect your timing, they’ll engage with you by sending the replies you ask for, redeeming the offers you send, or clicking on the links you provide.
8. Build Brand Loyalty With SMS Messaging
![Build brand loyalty with SMS messaging build brand loyalty using sms](https://dox4euoyzny9u.cloudfront.net/images/fastsms/Build-brand-loyalty-with-SMS-messaging-400x200.png)
Engaging your customers is just the beginning. This post goes into more detail about how personalised marketing can make your customers feel appreciated. That makes them happy, and turns them into loyal customers.
9. 4 Basic Metrics For Your SMS Marketing Campaigns
![Opt In And Out Signpost Showing Decision To Subscribe Or Agree data protection for sms messaging](https://dox4euoyzny9u.cloudfront.net/images/fastsms/Depositphotos_10584678_original-200x200.jpg)
Once you’ve read all these posts and have launched your campaign, how do you know it’s working? Check out this blog to see some basic metrics you can use to quickly tell how successful the campaign was, and how to make it even better in the future.
10. 4 Simple Steps To Staying Compliant When Using SMS Messaging
![4-simple-steps-to-staying-compliant-when-using-sms-messaging 4-simple-steps-to-staying-compliant-when-using-sms-messaging](https://dox4euoyzny9u.cloudfront.net/images/fastsms/4-simple-steps-to-staying-compliant-when-using-SMS-messaging-400x250.png)
The last of the best blogs is a quick checklist you can use with every campaign to make sure you stay compliant with the regulations regarding SMS marketing. Don’t worry. It’s easy to do if you follow the checklist.
Related Articles
Why SMS is the Biggest Missed Opportunity for Marketing to Millennials
With the continued rise of different and more diverse technologies in the social and mobile web, it would be easy to dismiss the potential benefits of SMS marketing - and that’s exactly the reason you shouldn’t. An SMS is the unexpected visit of a familiar friend, and there’s one demographic that embraces an old trusted ally in this new, noisy digital world more than anyone else: the millennials.
The Role of SMS in Building Consumer Loyalty Programmes
The drive to earn and retain consumer loyalty is big business in the UK. Increasingly, companies are grasping the important role SMS text messaging can play in this. Customers’ mobile phone numbers are gold dust. The most forward-looking companies are developing systems to encourage customers to opt-in. Then, they are structuring SMS campaigns to build loyalty and reap maximum commercial advantage from it.
Do Your SMS Marketing Messages Sound Spammy?
If you aren’t seeing a positive response from your SMS marketing then your list may be thinking of it as spam and just ignoring it like they do much of their email. So take your latest marketing messages and examine them again with these four questions in mind.
5 Reasons SMS Marketing Matters Now More Than Ever
The ONE Thing You Never Want To Do In SMS Marketing
"UK B2C data for SMS marketing" - That was the search result headline I found while researching online. Interesting I thought. It must be relating to SMS marketing statistics for B2C (business to consumer) sales. Since I was searching for some updated information and studies about SMS I decided to click and read.
5 Ways to Put the Spring Back into Your SMS Marketing
Have IM Apps Made SMS Messaging Irrelevant?
Earlier this year there was big news. WhatsApp users were sending more messages each day than SMS users were sending. According to the Telegraph, WhatsApp was 50% more popular than SMS messaging. And the truth is the number of SMS messages sent each day has declined over the last few years. In the UK it was down almost 25% from 2012 to 2013. But is that the whole picture?
More Examples of Calls to Action in an SMS Message
In a previous article I shared two examples of SMS marketing messages I received and how their call to action worked, or not. This time I want to share two more examples to help you in crafting the perfect call to action for your SMS marketing messages.
The Super Amazing Speed of SMS Marketing
One of the greatest advantages of SMS marketing is how fast it is. You might be thinking I'm talking about the almost instantaneous delivery rates, or how quick it is to write a message and send it to your entire list - but this time we're talking about how fast you can get results.
Consumers Prefer SMS Over Mobile Apps
Earlier this month I attended an online webinar session covering topics related to SMS. One of the presenters produced some interesting statistics. I wanted to know more, so I went to the original source and found some great news for everyone using SMS as a key part of their mobile strategy.