Our 10 Best SMS Mobile Marketing Blog Posts
We’ve been cranking out the content on this blog for a few years now. After spending some time looking through it all, I decided to pull out the ten best blogs on mobile marketing. If you read nothing else about using SMS messaging in your mobile marketing, these blogs tell you what it is, how to do it, and how to know if you’ve done it right.
Without further ado, here they are in order.
Understanding the fundamentals of SMS marketing is important if you are going to do it well. This blog explains the two basic campaign types and when to use them.
One of the most important aspects of SMS is the keyword. They are used for recognition and action in almost every two-way message. This post gives you the guidelines on how to choose, and use, them.
To use two-way messaging (so you can get a reply from your customers), you’ll need either a virtual mobile number (VMN) or a shortcode. This blog explains what a VMN is and why you might want to choose to use it. You’ll also find out the dangers of using a shared VMN, if that’s what your provider gives you.
In number three you learned about VMNs. This is the blog to learn about shortcodes, and finally how to decide which you should use for your specific needs.
In order to use SMS marketing, you’ll need to have a list of mobile numbers. While you can contact existing customers under certain conditions, you’ll eventually want to grow a list specific for marketing. To do that you’ll need an opt in campaign. This blog will give you the formula for writing the best opt in message for your business.
It’s one thing to read about a concept, it’s another to see it in action. So this blog has you do both. I walk you step by step through a perfect example of an opt in campaign.
Learn how to send SMS messages “just in time” to all your customers. If you can perfect your timing, they’ll engage with you by sending the replies you ask for, redeeming the offers you send, or clicking on the links you provide.
Engaging your customers is just the beginning. This post goes into more detail about how personalised marketing can make your customers feel appreciated. That makes them happy, and turns them into loyal customers.
Once you’ve read all these posts and have launched your campaign, how do you know it’s working? Check out this blog to see some basic metrics you can use to quickly tell how successful the campaign was, and how to make it even better in the future.
The last of the best blogs is a quick checklist you can use with every campaign to make sure you stay compliant with the regulations regarding SMS marketing. Don’t worry. It’s easy to do if you follow the checklist.
The other day I received a text message promising me ten days of deals. All I had to do was reply “DEALS” to the shortcode each day and they would send me a coupon for their service. This was great I thought, because my kids had been asking about the company for a while. A deal was just what I needed to get me to let my kids have their way...
Marketing is all about finding the balance between gaining a personal relationship with a client and communicating in a professional manner. SMS marketing is all about experimenting with that balance and has now become a highly popular form of marketing. Here are 9 reasons why SMS marketing actually does work.
Timing is everything. While it’s an axiom everyone can understand and agree on, it’s doubly true when it comes to SMS marketing. If you send your messages at the wrong time, you’ll see your opt out rates jump and your ROI plummet. So when should you send your text marketing messages? Here are three key guidelines to help you schedule your next campaign.
In a world where your competition can be found in just a few seconds, instilling brand loyalty in customers is a greater challenge than ever. One way to proactively reach out to customers is via SMS. The personal nature of SMS messages, combined with high read rates, gives you the opportunity to develop relationships with each customer.
Marketing messages, whether in print or electronic have many parts to them. In the beginning there’s the hook that entices someone to continue reading, and near the end is the call to action. That’s where you make it clear what you want someone to do after reading the message. There are many parts in between these two, but these are, arguably, the two most important.
SMS marketing is one of the most effective mobile marketing channels available. It’s also one of the easiest to measure your performance for every campaign, even every message. Read the full blog to discover the three of the basic metrics you’ll need to know to evaluate your success.