Build Brand Loyalty with SMS Messaging
In a world where your competition can be found in just a few seconds, instilling brand loyalty in customers is a greater challenge than ever. One bad social media faux pas and you could find yourself losing customers quickly.
One way to proactively reach out to customers is via SMS messaging. The personal nature of SMS messages, combined with high read rates, gives you the opportunity to develop relationships with each customer. And it’s that personal relationship that can make the difference in whether your customers stay with you, or jump to the company with the lowest prices.
You see, we all want to feel important, respected, and valued by those around us. And there’s a point where we perceive a company as “caring” about us. It’s usually due to amazing marketing, but also comes from great customer service. With SMS messaging, you can merge the two.
By sending personalised text messages based on information you have about the customer. This goes way beyond using a first name in the message – that simply isn’t enough. Here are some examples of what you can do if you have the information, and the customer’s permission to use it.
Send coupons for specific events or dates – birthdays, anniversaries, graduations, holidays are all times when a quick message with an offer just for the customer will mean a lot. If you can offer them a small something for free just to say “Happy Birthday!” they will be all smiles when it comes to your brand. Remember people are looking for an experience not just a business relationship.
Information on something that interests them – As an example, let’s say you run a sports shop. From your customer’s profile you know they are interested in golf, but not cricket. You can send them a message with a link to your review of a new graphite club just about to hit your store shelves. They’ll be impressed you know they are interested in golf (even if they are the ones who told you so in their profile), and appreciate the heads up on when the new club will arrive. As long as you only send information they want (don’t send messages about cricket if you don’t know if they like cricket!), and not too often, they are more likely to think of you first the next time they want to make a purchase. Of course, you could send them an email with a link to the review, but they may never read it.
Follow up after a purchase – If a customer makes a significant purchase, just send a text asking how it’s working out for them, and let them know you’re there to help if they need it. Obviously you don’t want to use this for inexpensive or frequently purchased items. Resist the urge to just send a text with a link to buy accessories or add-ons. Remember customer loyalty is built on relationships, not sales.
The key to making this approach work is balance. Like anything, if you use it too much the customer may get annoyed. And always make sure you have permission to send them messages first.
Starting an SMS marketing campaign can be a daunting task. Gathering explicit opt ins can take time, as you need to make an investment in advertising. So why not just get a jumpstart and buy a list of mobile numbers from an organisation that already has the opt ins? You could do that, but it’s probably harder than just getting people to opt in on their own. Here’s why.
SMS marketing or short messaging service marketing is swiftly gaining popularity all over the world. Using text messages for business purposes is convenient and quick. It's also extremely cost-effective when compared to other methods of communication. When used correctly, an SMS marketing campaign can do wonders for your business reputation, not to mention your profits.
The first thing to remember is that legally, you must give the customer the chance to both opt-in and opt-out of your SMS campaign - but the good news is people are happy to opt-in - 49% of them according to a 2014 survey. So all you need to do is stay compliant and follow some basic guidelines to grow your list.
SMS is well established as a successful marketing channel - however that doesn't mean you should just dive in head first. Here's five things you should consider before launching your first SMS marketing campaign.
SMS marketing can be an incredibly useful tool for successful mobile marketing campaigns. However, it is not without its pitfalls. We have compiled a list of six of the worst SMS mobile marketing faux pas, so that you can avoid them and text your way to marketing success.
In many of our previous posts, we have discussed the whys and hows of SMS marketing, listing the benefits, and the impacts on lead generation. There’s no doubt that by employing a marketing strategy that uses business SMS as a medium that your processes will become more efficient and your leads will become more targeted, meaning a better ROI. Here we will look at the best practices for SMS marketing to ensure your campaigns are offering the best for you and your users.
81% of mobile phone users use SMS or text messaging and 90% read text messages within three minutes of receipt. But it's not just a convenient way to chat with friends, fix a rendez-vous or remind people to do things; it has also become a powerful marketing tool for businesses large and small, national or global.