Salesforce Finds SMS Messaging a Growing Part of Mobile Marketing Strategy
What do 5,000 marketers from ten different countries say about SMS? It’s great, and we’re going to do more of it. Well, that’s the gist of the results in the Salesforce 2015 State of Marketing Report. Mobile marketing has taken a central place in most company’s strategies, and SMS is a growing part of it. Here are some key statistics from the report.
Currently about 24% use SMS messaging, but another 31% plan to add it into their mobile marketing mix in the next 12 months. Around 58% plan to increase their budgets and 34% are staying about the same. This is a good indicator that SMS is still near the beginning of the marketing trend. It’s commonplace, but not oversaturated.
When asked what uses of various marketing channels are most effective, respondents said their primary effective uses of SMS were promoting email subscriptions via SMS and sending mobile SMS welcome messages. But the most effective mobile campaign revolved around loyalty – however the report isn’t specific on what channels the loyalty campaigns were using. Many companies use SMS as a key component of loyalty campaigns.
The survey also revealed marketers’ impression of SMS effectiveness overall. But they also tied the question into whether mobile marketing was integrated into their overall strategy. When mobile was NOT integrated, 50% of respondents said it was very effective/effective. Another 34% said it was somewhat effective.
However when mobile was integrated, 73% said SMS messaging was very effective or effective and 21% said it was effective.
How the marketers measured that effectiveness is also listed, though not correlated to specific answers. The “number of SMS opt-ins” was one of the top 10 metrics used. But the most used metric in general was “traffic to a mobile website or app”. SMS messaging is one of the many methods you can use to drive traffic.
Overall, the Salesforce report paints a really rosy picture of SMS messaging in particular and mobile marketing in general. No surprise to us!
You can learn more by downloading our “Mobile Marketing Guide“. This offers a wealth of insights on how to get started with mobile marketing, what part SMS messaging plays in your strategy. It’s free and easy to follow and could help you give your business an immediate boost.
Related Articles
Three Things You Must Do Right in Your SMS Marketing
SMS messaging can be one of your more effective marketing techniques, but only if you do it right. A poorly executed SMS marketing campaign could have disastrous results for your future budget, and for your organisation.
5 Winter Phrases for SMS Marketing [Infographic]
Oops! What to do When You Send the Wrong Message
Sending a text message to the wrong person can be embarrassing. I've done it many times. Thankfully though, they were just simple messages like "be home soon" or "I'll tell you later". Innocuous, harmless and easily explained away. But what if you make a mistake with your business SMS messages?
Getting a Reply: Should You Choose a VMN or Shortcode? Part 2
Part two of a two part article explaining the differences between SMS Shortcodes and Virtual Mobile Numbers. Here we explain in detail the costs and characteristics of Dedicated Shortcodes and Shared Shortcodes. You can also get advice on how to choose between shortcodes and VMNs.
5 Ways Restaurants can use SMS Marketing for a Festive Full House
How SMS Messaging can Boost your Social Media Marketing
Is your social media struggling? Read this article to learn how businesses of every shape and size can use SMS messaging to drive social media engagement and generate revenue from increased brand exposure. Whether the goal is to support a one-off sales campaign or a long term drive to increase reach, SMS messaging offers an unparalleled opportunity to make your brand's voice heard in the increasingly noisy social media space.
How to use SMS for Highly Targeted Marketing
While brevity might be one of the keys to good advertising, perhaps the most important is to make sure your message reaches the right people. The goal of targeted marketing is not to bombard so many people that some will inevitably listen, but rather to target and nail down your core demographic.
Five Things Every Marketer Needs to Know About SMS
There's no better time to take a closer look at SMS marketing - could it fit your marketing strategy? What should be at the forefront of your mind when you look at whether SMS could fit with your business? Here we've highlighted five things you should know before getting started.
5 Phrases for Your Spring SMS Marketing Campaign [Infographic]
What You Need to Know About Choosing SMS Keywords
Keywords are a big deal in SMS marketing. They’re more important than ever, whether you use a shortcode or a virtual mobile number (VMN) if you’re planning on using two-way messaging. Here's what you need to know to help you choose the right keyword for your SMS marketing campaign.