The latest Ofcom report reveals why mobile marketing is so effective
Mobile marketing is one of, if not the most effective marketing channel around today. SMS marketing receives open and response rates that businesses could only dream of, no longer are businesses hoping that their adverts don’t get missed in the back of magazines, or that their emails don’t go into their customers junk folders – welcome to the wonderful world of SMS marketing!
But why is mobile marketing so effective?
Well a recent Ofcom report probably reveals exactly why, the UK are addicted to their mobile phones!
We all love our mobile phones. They are our new best friends. They are our new family member that we love and take everywhere with us… To work, to bed, to the toilet and even on holiday.
It’s this very addiction that is making SMS marketing so effective and powerful for businesses all over the world. Imagine sending your customers a message about your latest sale, new service, appointment details, news, updates, and virtually guaranteeing that every customer will read that message – that is the power of the mobile phone and SMS marketing.
There are now more mobile phones in the UK than people, however the number of calls made on these mobile phones has fallen. So not only is our preferable device the mobile phone, but our preferred method of communication is through text messaging.
Ian Macrae, Ofcom’s director of market intelligence, said:
“Over the last decade, people’s lives have been transformed by the rise of the smartphone, together with better access to the internet and new services. Whether it’s working flexibly, keeping up with current affairs or shopping online, we can do more on the move than ever before.”
So it seems the secret to the success of SMS marketing, is us, and our incredible love and addiction to our mobile phones. And with this addiction showing no signs of slowing down, no really is the time to start your mobile marketing venture. Give us a call today to discuss how mobile marketing could help your business on 0800 954 5305
