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News, tips & advice from FastSMS

We ran a survey on our website recently to ask if businesses had reduced the number of marketing messages they send (email, SMS etc.) as a result of GDPR - and 42% of UK based respondents said yes, they had. A further 42.7% said they’d made no changes, and 15.4% said they were sending more messages.* What we’ve discovered when talking to business owners and marketers is that people don’t fully understand the regulation, and so are being very cautious. They’ve either reduced the frequency of their messages or reduced their mailing list. We’ve also seen occasions where this actually wasn’t necessary, and, in some cases, that the excessive caution was damaging their business interests. So, before we go into what you can do to re-build your mailing list, it’s worth revisiting a common misunderstanding about GDPR. There are 6 lawful bases which allow you to process personal data under GDPR, and only one...

In a world filled with competition, you need something that can differentiate you between your competitors, so you can continue to grow your business through retention while winning new business. To do this you need to appeal to your customers and give them exactly what they want. But what do customers want? Better prices? More services? How about just excellent customer service? Customer service can be the differentiator between success and failure. Delivering excellent customer service can enable your business to flourish, but what is excellent customer service? Customers want to feel special, important and valued. They don’t want to be treated as just another number, they want you to listen to their problems and questions and answer them professionally and quickly, in fact it’s their time that they value the most. The majority (66%) of adults feel that valuing their time is the most important thing a company can do to provide them with...

These days there are lots of different ways that a retailer can market their business, gone of the days of just putting an advert in a magazine and hoping for an influx of purchases. With the birth of the smartphone has come world’s of opportunity, you no longer need a brick and mortar shop, or have to sell to the people in your town, you can exist only online and sell to anyone in the world. Along with the smartphone has come lots of different ways to advertise your business, from Google PPC to social media, but one marketing channel is standing out above the rest. It’s worlds apart in it’s open rates, response rates and it’s effectiveness. It’s simple, quick, convenient and inexpensive. What makes mobile marketing so great, is that every message you send you can virtually guarantee that it will be read by the recipient. For this very reason...

To put it quite simply, the text message simply cannot be beat when it comes to trying to get your message across. It’s open and response rates are far, far superior to any other channel, and this is why we have seen many businesses and organisations sending their mission critical messages and transactions, through SMS and they now see it as their primary method for communicating. The latest Ofcom report revealed exactly why mobile marketing is so effective - read here NHS appointments, Dentist appointments, Bank notifications are all now using SMS for important notifications and news, and now it’s the time for the US Government.  On Thursday the 20th September the US Government will be sending out a text message to every US mobile phone, to test it’s Emergency Alert System, which alerts the public about any possible future National emergencies. This type of thing is perfect for SMS, you could not...

Mobile marketing is one of, if not the most effective marketing channel around today. SMS marketing receives open and response rates that businesses could only dream of, no longer are businesses hoping that their adverts don’t get missed in the back of magazines, or that their emails don’t go into their customers junk folders - welcome to the wonderful world of SMS marketing! But why is mobile marketing so effective? Well a recent Ofcom report probably reveals exactly why, the UK are addicted to their mobile phones!  We all love our mobile phones. They are our new best friends. They are our new family member that we love and take everywhere with us… To work, to bed, to the toilet and even on holiday. It’s this very addiction that is making SMS marketing so effective and powerful for businesses all over the world. Imagine sending your customers a message about your latest sale, new...