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business sms Tag

News, tips & advice from FastSMS

You have read all the wonderful reviews about how customers are getting very positive experiences from SMS, and how businesses are receiving huge benefits and responses from business SMS. However, your SMS adventure has not quite lived up to your expectations, and not exactly gone to plan for you.   But why? Well, we take a look at some of the reasons why your SMS could be missing the mark. Not clearly stating who you are Seems an obvious one, however sometimes this can be missed. Make sure you set your Sender ID to your business name so your customers immediately know who the message is from and there is automatically some trust in the message. Also if you are sending from a virtual mobile number and are looking for replies, make sure you state who you are in the body of the message. Off the mark content Is your message too long? Are you using text speak?

SMS has been around for many years now, in fact the first SMS was sent way back in 1992 by Neil Papworth, who sent ‘Merry Christmas’ to the Director of Vodafone Richard Jarvis. Since then the mobile phone has grown and grown in its importance, and is now it has become our best friend and never leaves our side. On average people check their mobile phone 150 times per day, spending around 177 minutes using them, with more than 90% of all smartphone users saying they have their phones within arms reach 24 hours a day, seven days a week (Source: Morgan Stanley). The mobile phone has changed a lot since it sent that first text message, from the huge, bulky mobile phones, to the introduction of the small, sleek and stylish smartphone. The smartphone has enabled us to, surf the internet, shop, watch movies, listen to music, anything and nearly everything...

SMS is simply the worst kept secret for successful business SMS communication. What started out as a few maverick corporate businesses testing the water by using SMS to talk to their customers, has turned into a mass global adoption of SMS as a business major B2C communication channel, for businesses of all shapes and sizes. With the huge success of business SMS, businesses companies began to explore different ways they could utilise SMS into their business. From transactional SMS, to SMS reminders and notifications, to promotions and marketing, SMS has become the Swiss army knife of business communication. There are thousands of stats and success stories around SMS flying around, like the whopping 98% open rate, or the fact that 90% of all text messages are read within the first 90 seconds. However we have chosen to talk about just five stats that you might not have heard before, but they should...

One of the many main advantages of business SMS, is that the method of communication is extremely quick, virtually instant. Meaning that if a business needs to send important information to a customer that needs to be read immediately, then SMS is the perfect tool. This is one of the reasons that the recruitment sector love SMS. They can easily and quickly send out messages to thousands of potential candidates in one click of a send button, but more than that, they know that virtually all of those messages will be read. SMS is not just great for the recruiters themselves, but also the candidates. They get information on potential jobs immediately, whilst also having a discreet way to communicate with the recruiters to ask for more details. SMS is a real winner for both parties, but starting your SMS venture can be a little daunting without any previous experience, and it shouldn’t...

Businesses of all shapes, sizes and industries, are using SMS to communicate with their customers. Everyday we are seeing new and innovative ways that businesses are utilising the power of SMS to further their business, whether that be through sending appointment reminders, confirmations, delivery notifications, customer support or marketing and promotions - SMS can really help every business. But why are so many businesses jumping on the SMS band wagon to communicate with their customers? We take a look at the main benefits of business SMS.  Benefits of business SMS Open rate Probably the biggest and best feature of SMS is it’s fantastic open rate that just simply cannot be matched by any other communication channel. SMS has an eye-watering 98% open rate. Email open rate is 20% (Source: Gartner) Response rate This open rate means that SMS also yields an amazing response rate, meaning that it’s perfect for marketing and promotions, as well as appointment reminders. SMS response...