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News, tips & advice from FastSMS

Posted on 27/09/2018
In Retail marketing

These days there are lots of different ways that a retailer can market their business, gone of the days of just putting an advert in a magazine and hoping for an influx of purchases. With the birth of the smartphone has come world’s of opportunity, you no longer need a brick and mortar shop, or have to sell to the people in your town, you can exist only online and sell to anyone in the world. Along with the smartphone has come lots of different ways to advertise your business, from Google PPC to social media, but one marketing channel is standing out above the rest. It’s worlds apart in it’s open rates, response rates and it’s effectiveness. It’s simple, quick, convenient and inexpensive. What makes mobile marketing so great, is that every message you send you can virtually guarantee that it will be read by the recipient. For this very reason...

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Posted on 20/09/2018
In Business SMS

To put it quite simply, the text message simply cannot be beat when it comes to trying to get your message across. It’s open and response rates are far, far superior to any other channel, and this is why we have seen many businesses and organisations sending their mission critical messages and transactions, through SMS and they now see it as their primary method for communicating. The latest Ofcom report revealed exactly why mobile marketing is so effective - read here NHS appointments, Dentist appointments, Bank notifications are all now using SMS for important notifications and news, and now it’s the time for the US Government.  On Thursday the 20th September the US Government will be sending out a text message to every US mobile phone, to test it’s Emergency Alert System, which alerts the public about any possible future National emergencies. This type of thing is perfect for SMS, you could not...

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Posted on 07/08/2018
In Business SMS, Mobile Marketing

Mobile marketing is one of, if not the most effective marketing channel around today. SMS marketing receives open and response rates that businesses could only dream of, no longer are businesses hoping that their adverts don’t get missed in the back of magazines, or that their emails don’t go into their customers junk folders - welcome to the wonderful world of SMS marketing! But why is mobile marketing so effective? Well a recent Ofcom report probably reveals exactly why, the UK are addicted to their mobile phones!  We all love our mobile phones. They are our new best friends. They are our new family member that we love and take everywhere with us… To work, to bed, to the toilet and even on holiday. It’s this very addiction that is making SMS marketing so effective and powerful for businesses all over the world. Imagine sending your customers a message about your latest sale, new...

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Posted on 27/06/2018
In Business SMS

There has been more build up and anticipation to GDPR than the football World Cup! Months and months of GDPR posts filled with thoughts and opinions have swarmed our news feeds and email inboxes. Warnings and potential astronomical fine figures have initial around left right and centre… And here we are several weeks after GDPR and all is calm and well! The unfortunate truth is, there were many individuals and businesses that seen GDPR as a money maker, and were scaremongering perfectly legitimate people and businesses into making rash decisions about their marketing, when in fact they were perfectly fine and GDPR compliant already. GDPR was not aimed at the perfectly legitimate and honest businesses that use their customer data and information responsibly, and have done for years. The GDPR rules are just an update to the existing data protection laws that many UK businesses already comply with.  GDPR was aimed at the...

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