Call Us: 0800 954 5305
 

SMS marketing Tag

News, tips & advice from FastSMS

The Black Friday madness is well underway, with the majority of the big retailers starting their usual Black Friday week campaigns yesterday, from Amazon to John Lewis, Black Friday is certainly showing no signs of slowing down this year! Every year the Black Friday sales figures unbelievably get bigger and bigger. However last years stats showed the retail industry a very interesting trend, not surprisingly perhaps, but online retail sales in the UK hit the dizzying heights of £1.4 Billion on the Friday alone. Interestingly, of that £1.4 Billion, 39% was purchased through a smartphone, meaning that the smartphone is now the preferred number one device overtaking desktops and tablets. So any and every retailer hoping to have a successful Black Friday, needs to make sure they have their mobile marketing plan in place, as the mobile is again set to be the main device again this year.   We have written a Black...

It is no secret that Black Friday and Cyber Monday are the biggest days of the year for retailers across the globe. Incredibly every year the manic retail sales days seem to outperform the last, more promotion, more traffic, more customers and ultimately bigger sales figures. Online sales was the winner for retailers this year, with a whopping £1.4 Billion spent in online sales in the UK on Black Friday. Which was up an incredible 11.7% on last years figures!  However the real winner, was the mobile phone. As 39% of those £1.4 Billion online sales was through the smartphone, as the mobile phone became the dominant device again beating the desktop and tablets to the lion share of the online sales. Black Friday 2017 stats 11.7% year-on-year growth Average basket values up by 4.9% Traffic to retail websites was up by 6.7% (Source: IMRG)   So how do you make the most out of Black Friday? Well looking...

Mobile marketing is continually evolving and changing the way businesses communicate with their customers, improving customer service, increasing sales, reducing no shows with appointment reminders - the enhancements are endless. We are all addicted to our mobile phones, and this love for our mobile phone is the reason why it’s such a powerful device for businesses. It’s the channel that customers want to use and communicate on, it’s simple, effective, convenient and low cost.  Shockingly, there are still some businesses that are yet to wake up to the power of mobile marketing. In this handy guide below we discuss why and how businesses are using mobile marketing, and some of the most effective ways to use SMS for mobile marketing.  Business Mobile Marketing Guide - The most effective way to communicate with your customers.

These days there are lots of different ways that a retailer can market their business, gone of the days of just putting an advert in a magazine and hoping for an influx of purchases. With the birth of the smartphone has come world’s of opportunity, you no longer need a brick and mortar shop, or have to sell to the people in your town, you can exist only online and sell to anyone in the world. Along with the smartphone has come lots of different ways to advertise your business, from Google PPC to social media, but one marketing channel is standing out above the rest. It’s worlds apart in it’s open rates, response rates and it’s effectiveness. It’s simple, quick, convenient and inexpensive. What makes mobile marketing so great, is that every message you send you can virtually guarantee that it will be read by the recipient. For this very reason...

To put it quite simply, the text message simply cannot be beat when it comes to trying to get your message across. It’s open and response rates are far, far superior to any other channel, and this is why we have seen many businesses and organisations sending their mission critical messages and transactions, through SMS and they now see it as their primary method for communicating. The latest Ofcom report revealed exactly why mobile marketing is so effective - read here NHS appointments, Dentist appointments, Bank notifications are all now using SMS for important notifications and news, and now it’s the time for the US Government.  On Thursday the 20th September the US Government will be sending out a text message to every US mobile phone, to test it’s Emergency Alert System, which alerts the public about any possible future National emergencies. This type of thing is perfect for SMS, you could not...