As lockdown restrictions in the UK look set to ease off in March 2021, businesses are turning their attention to creating a back-to-business strategy. We've highlighted some important considerations, and provided SMS templates which can be easily adapted for your business.
SMS is fantastic for sending your customers important information that they need to read, such as SMS appointment reminders, account information, delivery notifications or customer support. Why? Because SMS boasts an incredible 98% open rate, and 95% of all text messages are read within the first 90 seconds (Source:Gartner).
The text message is an instant and personal form of communication, making it very simple, convenient and effective for the tasks mentioned above like SMS appointment reminders. But how about for promoting your business? How about using SMS to promote your products or services?
Send big bulk campaigns
In the press of a little send button, you can send a text message to your whole customer base, however big it is, with our system you can send 100’s of thousands of text messages in one send! And even better is that you know 95% of those customers will read your message in the first...
There is a very common misconception that SMS is all about selling and sales. To which there is no denying that selling through SMS can be very powerful, with its immense open rates of 98%, and it’s ability to be able to mass send out a campaign containing a URL link to a website or specific product, can yield fantastic results that no other channel can.
However SMS is helping businesses in many more ways than just getting in those sales.
Any and every business can use SMS to help grow and improve their business, depending on the sector or what their issue or problem is that needs to be solves, SMS can be the answer. Whether that be helping with internal communication or improving customer service, SMS really can do it all.
Business SMS - Different ways to use SMS to help your business
Improving your customer service
Customer service is imperative to any...
The Black Friday madness is well underway, with the majority of the big retailers starting their usual Black Friday week campaigns yesterday, from Amazon to John Lewis, Black Friday is certainly showing no signs of slowing down this year!
Every year the Black Friday sales figures unbelievably get bigger and bigger. However last years stats showed the retail industry a very interesting trend, not surprisingly perhaps, but online retail sales in the UK hit the dizzying heights of £1.4 Billion on the Friday alone.
Interestingly, of that £1.4 Billion, 39% was purchased through a smartphone, meaning that the smartphone is now the preferred number one device overtaking desktops and tablets. So any and every retailer hoping to have a successful Black Friday, needs to make sure they have their mobile marketing plan in place, as the mobile is again set to be the main device again this year.
We have written a Black...