5 Reasons SMS Marketing Rocks for Bank Holiday Weekends [Infographic]
The early May bank holiday has been and gone, and the next three day weekend is just around the corner. For many businesses, SMS Marketing is a great way to cash in on this fantastic opportunity to boost sales – especially when the British like nothing more than to hit the road for a bank holiday getaway.
SMS Marketing allows you to reach your customers wherever they are, whenever it matters – even if they are away from their computers and don’t have access to wifi. Not only is SMS Marketing incredibly versatile, there’s no need to worry about whether or not your customers get to their email inbox in time or whether they’ve had a chance to see your advert online, in the local newspaper or on TV. What’s more, they’ll have your information close to hand whatever they happen to be doing – no matter how far from civilisation they might be. Check out our handy infographic to learn more.
Making the most of the bank holiday with SMS Marketing
Nowadays, there are an increasing amount of companies using SMS marketing, but you can stay ahead of the trend by using it more wisely with our killer strategies list. Best used as part of your marketing mix, alongside other strategies, this should complement other points of contact and deliver an intuitive and responsive customer service that is unrivalled by competitors.
Festival season is upon us! Experienced festival organisers predict that to be successful you need more than just music. You’ll need to offer an experience to your attendees. In the last blog I covered some of the reasons for that, and ideas on how to start building your SMS marketing list before your festival begins. In part 2, we’ll take a look at how to use SMS to create engaging experiences for attendees while they are at your festival, and even after they leave.
How exactly do you get smished? It happens when you become a victim of smishing. You might not have heard the term. I know I hadn’t until I stumbled across it while researching on the web. But if you’ve heard of “phishing”, it’s the same thing, just done via SMS messaging. But how can you avoid becoming a victim?
Sometimes bloggers or journalists get a bit carried away. They see some data or fact, and run off to declare there’s a trend you need to know about. The latest one I’ve seen is all about how to reach the generation of “cashless shoppers”. The argument goes that you need to use SMS messaging to reach customers because they are all shopping online – where you obviously can’t pay in cash.
The Internet opened up mass communication in ways no one ever imagined it could. But there’s also another trend leveraging today’s communication technology: Communicating with just one person via applications. According to Transparency Market Research, the A2P SMS market will be worth over £45B in just a few years.
SMS marketing has seen a huge uplift in popularity in recent years, with big brands investing in the technology to better engage with their customers. There are so many benefits of SMS marketing, from the ability to directly to reach customers with your communications, to the fact that over 80% of SMS texts are read. With over approximately 90% of the world receiving mobile coverage, you’re highly likely to be able to reach your audience, regardless of where they are. SMS marketing is cost effective, and campaigns are quick to develop, in as short a time period as the time it takes to write a text message. This gives you the advantage of being able to communicate quickly, and effectively with customers, reacting to information almost instantaneously. With so many reasons to use SMS marketing, we’ve highlighted four sectors successfully using SMS messaging as case studies to highlight the advantages of investing in the technology.
Imagine this: Someone wears a red nose, wine glasses filled before noon, and everyone’s talking about mobile marketing. That was the Mobile Marketing’s 6th mCommerce Summit in NYC last week. I’ll get to the red nose and wine a bit later. First I’ll share some takeaways about mobile marketing from the presenters by sharing it with you the way I saw it.