5 Reasons SMS Marketing Rocks for Bank Holiday Weekends [Infographic]
The early May bank holiday has been and gone, and the next three day weekend is just around the corner. For many businesses, SMS Marketing is a great way to cash in on this fantastic opportunity to boost sales – especially when the British like nothing more than to hit the road for a bank holiday getaway.
SMS Marketing allows you to reach your customers wherever they are, whenever it matters – even if they are away from their computers and don’t have access to wifi. Not only is SMS Marketing incredibly versatile, there’s no need to worry about whether or not your customers get to their email inbox in time or whether they’ve had a chance to see your advert online, in the local newspaper or on TV. What’s more, they’ll have your information close to hand whatever they happen to be doing – no matter how far from civilisation they might be. Check out our handy infographic to learn more.
Making the most of the bank holiday with SMS Marketing
One of the best things about instant messaging is the ability to send emoticons and emoji to convey a feeling with just one image. Many companies are trying to use them in their SMS marketing. There are technical issues with using them though, as well as questions on whether it’s good marketing practice.
Almost any business, or even a not-for-profit company, can take advantage of the frenzy of sporting events, like The Olympics. Especially when you combine it with mobile marketing. That’s because there are plenty of fans, and their devices, here in the UK.
Whether it's a cinema, theatre or concert hall, your entertainment venue is missing a trick if it's not utilising SMS marketing to get those bums on seats. We take an in-depth look at how all kinds of entertainment venues can really make the most of SMS marketing.
SMS marketing is still one of the most effective marketing channels available to businesses but is often overlooked in the pursuit of newer, more digitised technologies. When you include SMS marketing as part of the marketing mix, you're in a far greater position to increase engagement with your campaign, helping you generate a greater return on your investment. As with all channels, there are certain ways you can ensure your campaign is more effective, by following these simple steps.
SMS marketing is defined by the use of text messaging to convey deals, offers or information to customers. When it's used properly, SMS is a high-return and low-cost marketing method with the ability to provide your business with a stable and effective platform for reaching customers. The main goal of an SMS campaign is a conversion; you want the recipient to perform an action as a result of reading the text message, so it's important to know what your customers will most appreciate. For a truly effective SMS marketing campaign, simply follow a few customer-centric guidelines.