Death of SMS? Premature indeed.
I’m forever reading articles declaring SMS is dead. It always confuses me because I see just the opposite. But the argument they make usually has something to do with the growth of instant messaging apps, or in app notifications. Many predict that apps are, or will be, the preferred mobile form of interaction with brands. It’s an argument for sure, and it may be true in some sectors. But it ignores one single truth about SMS messaging: it works on any type of mobile, no app required.
You can reach anyone with a simple SMS message. All you need is their mobile number (and their permission if you’ll be using it for direct marketing). You don’t have to ask them to download an app. You don’t have to ask them to open the app to see your messages. And you don’t have to rely on them reading through a list of notifications that pop up when their phone or app isn’t on (where it’s likely your message will get lost amongst a slew of emails or other app notifications).
When you’re trying to connect with people, you want to keep it as simple as possible. Whether you’re looking to increase sales, keep your organisation updated on a project, or improve attendance at Sunday services, a single SMS message can reach everyone. And they don’t have to do anything other than read the message. They’ll see it, and they’ll read it. No extra steps needed.
If you’re an app advocate, you may think I’m oversimplifying or just not up on the latest trends. Apps certainly have their purposes. I’m a fan of apps too. But if you’re interested in mobile marketing, SMS is the place to focus. And it’s not just me saying that.
An article in Mobilemarketingwatch.com reported on a recent study done by the Mobile Marketing Association. The results of that study showed 90% of mobile marketing revenue was driven by SMS. They looked at all channels including mobile video ads and other forms of mobile advertising. But as the article states, “SMS is ‘cleaning up’”.
If SMS could talk, I think it would be quoting Mark Twain:
“The report of my death was an exaggeration.”
Related Articles
Why Brits are Lucky When it Comes to SMS Spam
SMS spam is a problem worldwide. But in the UK, we’re less likely to get it than many other countries. Find out why that is, see some examples, and how you can do your part to keep your SMS messages free of spam.
Older Generations and SMS Messaging
50% of people between 55 and 64 own a smartphone and 18% of people over 65 do too. If you’re trying to reach out to these older demographics, it might be time to consider mobile marketing. But what kind should you choose?
OFCOM Report Proves SMEs Reliant on SMS Messaging
A recent OFCOM report answers the age-old question: Do SMEs use SMS messaging? Maybe it’s not such an old question, but the answer is quite interesting if you work in an SME. That’s because SMS turns out to be one of the most relied on communications methods available.
70% of Employees Want Their Employers to Use SMS Messaging
SMS messaging is a terrific way of keeping in touch with employees. Confirm work schedules, notify employees of payroll transfers, chase deadlines and more. What's really great is that the employees themselves really want employers to communicate the way.
Do People Send Christmas Wishes via SMS?
It’s the time of year when we wish friends and family Merry Christmas and a Happy New Year. But how will you send your greetings? Should you be traditional and send a card, or follow the new trend using SMS messaging? This blog can help you decide.
Proof SMS Messaging Gets Results: Opt-Ins
SMS messaging is one of the most effective mobile marketing channels. The proof is in the data, of course. In this blog post, you’ll discover how many opt ins businesses get, and how quickly they get them once they give SMS messaging a go.
Why People and Companies Prefer SMS Messaging for Customer Support
People like SMS messaging. They really do. In a variety of surveys and studies, consumers continue to say they like it when companies use SMS to communicate with them. Let's look at some of the data that proves it to be true, and also how to make sure your company is using it correctly for customer support communications.
3 Facts about SMS Messaging in the UK
Do people really like getting SMS messages? Is it true they’re using Apps like WhatsApp instead? A recently published survey reveals those answers, and a few more. Find out the details on how SMS messaging is used and viewed in the UK in this blog.
Why Your Startup Needs to be Using SMS Marketing
Are startups afraid of using SMS marketing? Is it because they’re afraid of annoying customers and breaking the regulations? I don’t think so. If your startup isn’t using SMS marketing already, it’s probably because you don’t know all the facts. Find out why SMS is actually perfect for startups.
5 Amazing SMS Statistics from Salesforce
Every year Salesforce releases its State of Marketing report. It offers insight into how marketers use and see the various tools and channels available today. In the 2016 report, much of the content focused on social and email, but also included a good deal of information on mobile marketing too.