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smartphones Tag

News, tips & advice from FastSMS

Apple’s iPhone probably wasn’t the world’s first smartphone but it was certainly the first to achieve mass sales and usage. Although still holding a meaningful market share the iPhone has been overtaken by Android based smartphones with other options, such as Windows and Blackberry having their fans too.

To all intents and purposes a smartphone is a fully featured computer packaged in a small unit along with your phone. It can browse the internet, send and receive emails, stream video and audio and much more. It’s only real limitation is the size of its display and keyboard compared to a computer or even a tablet. However it can still be used to send and receive text messages using its internet connection and so is a valuable alternative to the “phone” part of the smartphone.

Since the first ever mobile ad was sent out via text back in 2000, SMS marketing has become hugely popular. What's more, it's a successful technique that an increasing number of marketeers are taking advantage of. So why is it the future? Here are a few reasons...

With the rise of the app, some marketers have been quick to sound the death knell for the SMS. But reports of the SMS's death have been greatly exaggerated. With over 76% of the UK population now dependent on their smartphones for everything from news to personal communication, the SMS remains a great tool to directly engage with your customers.

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Using SMS marketing is one highly effective way to maintain relationships with mobile users, but there's an incredibly fine line between engaging with someone and annoying them to such an extent that they swiftly delete your marketing messages and never want to hear from you again. Here's 6 things to keep in mind to make sure you don't annoy your subscribers.

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Small screens increasingly equate to big business. 30 years ago, when mobile phones were still in their relative infancy and tended to be both expensive and as big as a rubber-bound brick, Vodafone predicted that the market would support around a million units. Fast forward to 2016 and mobile phones are a daily part of life for a majority of the global population.

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Is the future of the mobile phone really going backwards to a “dumbphone”? Some would have you think it’s true. But while a few may choose to go retro for a time, there isn’t any doubt that “smart” is here to stay. Read on to see what the fuss is about.

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