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smartphones Tag

News, tips & advice from FastSMS

Apple’s iPhone probably wasn’t the world’s first smartphone but it was certainly the first to achieve mass sales and usage. Although still holding a meaningful market share the iPhone has been overtaken by Android based smartphones with other options, such as Windows and Blackberry having their fans too.

To all intents and purposes a smartphone is a fully featured computer packaged in a small unit along with your phone. It can browse the internet, send and receive emails, stream video and audio and much more. It’s only real limitation is the size of its display and keyboard compared to a computer or even a tablet. However it can still be used to send and receive text messages using its internet connection and so is a valuable alternative to the “phone” part of the smartphone.

By 2017 there will be 270 billion app downloads worldwide. And the Google Marketplace and the Apple App Store each have over 1.3 million apps available. You need to help people find your app if you’re to break through all that noise. Your website is a great place to start promoting your app, but maybe not in the way you might think.

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So you've got a great new mobile app, or an existing one without many downloads. With well over a million apps in both the Apple store and the Google Marketplace, it's no wonder you have trouble getting people to download it. How do you let people know about it, and make it easy for them to download?

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Recently Tecmark released the results of a survey they conducted on mobile phone use. You’ll see the results reported everywhere online as the data is quite extraordinary. Here’s we include a summary of statistics for an average user. They may not be all that surprising, but they're certainly telling.

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While it’s undeniable technology is a growing part of our everyday lives, it may be surprising how few of us ever turn it off. Or leave it behind. Most people rarely 'unplug' from their mobile devices. This provides unparallelled opportunities for marketing, especially via SMS text messaging.

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If you’re using SMS campaigns as part of your strategy to drive sales, sign ups, fund raise, or any goal, you’ll need to know if it’s working. You may be familiar with email tracking or other forms of marketing metrics but how do you measure the effectiveness of SMS campaigns? Here are five different ideas for you to try.

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