Have a Mobile App? Promote it With SMS Messages
So you’ve got a great new mobile app, or an existing one without many downloads. With well over a million apps in both the Apple store and the Google Marketplace, it’s no wonder you have trouble getting people to download it. How do you let people know about it, and make it easy for them to download? One of the best ways to do both is to send an SMS message to your list.
Getting Them to Notice Your Mobile App
You’ve probably let people know about your mobile app a couple of different ways already. Maybe you tried email, or printed signs, or printed adverts. The trouble with those methods is they often get lost in the noise. Even the people who might be interested in your app may never read the email or see the printed collateral. The best way to have them notice is to send them a message they won’t ignore – a text message. People still read virtually every text message they get, and do so almost immediately. They haven’t yet become jaded or overloaded by too many text messages.
So send a message to your list letting them know about the app. Don’t have many people on your list? Then do a one-two punch by running an opt-in campaign followed by an app promotion campaign to the new members of your list (see my next blog on a great way to do this!)
You can also get lots of ideas by reading our Mobile Marketing Guide.
Making it Easy for Them to Download
A major benefit of letting your list know about the app in a text message is you can include a link directly to the app store. When they click it, they are redirected to the store so they can download it immediately. If you send them an email, they may read it on their laptop so they can’t download the app from there. So they wait until later … then forget all about it.
And if they do remember, they may not remember the name correctly when they search for it in the app store. Or the search term pulls up the dozens of apps with similar names and they can’t figure out which one is the right one. A direct link in an SMS message solves all those problems!
Want to get the word out to more people than are on your existing list? Try promoting it on your website and build your list at the same time. Check out my next blog to find out how.
This SMS messaging case study explains how a student at the University of West England used the fastsms API in an experimental project aiming to improve vehicle safety. The post is Q&A session between Thomas West, the student, and fastsms, relating how the project unfolded.
The benefit of using SMS messaging for authentication is that people have their mobiles with them all the time. It’s convenient for them to receive the passcodes quickly so they can get logged in and do their business, whatever that may be. At its simplest, the procedure goes something like this...
So you've got a great new mobile app, or an existing one without many downloads. With well over a million apps in both the Apple store and the Google Marketplace, it's no wonder you have trouble getting people to download it. How do you let people know about it, and make it easy for them to download?
I came across an interesting article regarding the A2P market. It’s entitled “Growing Employment Rate to Benefit BFSI A2P SMS Market in Switzerland.” The contents summarise a new report from Transparency Market Research about the A2P market in Switzerland, specifically how it relates to BFSI or Banking, Financial Services, and Insurance (BFSI). You might be thinking that sounds boring rather than interesting, but what drew my attention was the relationship of employment to A2P SMS messaging.
Enterprises are large companies. Sometimes that means they think they should be able to do everything themselves. But when it comes to SMS messaging, building an in-house gateway is more difficult than you might think. Read why finding a good SMS service provider is a better option.
When you think about your SMS marketing campaigns would you label them as fun? Is there any aspect of your SMS marketing or loyalty program that you think customers would call fun? If so, you're going to love what you read in this blog. If not, then you need to read this blog. It turns out that a little bit of fun and games can keep your customers more engaged – and more loyal.
Have you ever been inside a Walmart or ASDA Supercentre? If you have, you’ll appreciate the possibility of what I’ll share in a moment. If you haven’t, try imagining walking into a store so big you can barely see one end from the other, where the shelves are packed with everything you might ever need, and staff who are often less than helpful (not everywhere mind you, but often). The point is you can get lost or frustrated if you’re trying to find a certain item that you need, or is on sale. Finding the right section is sometimes challenging, and even if you think you’re in the right spot you might not be.
Can your business benefit from A2P SMS? According to recent research the answer is yes. See the industries that are using it and how the convenient and easy to use fastsms API can get you started, even if you don’t want to code.