The new year is a time of year when traditionally people set out to take back control of their personal finances. It is also, however, a time of year when people are feeling financially stretched - even more so as we go into 2018 with inflation at the highest levels in many years. All this is great news for money lenders, who can help their customers to get things under control with personal loans. So how can such companies use SMS Marketing to their advantage. We share some ideas from the team.