Sending “Just in Time” Messages Using our SMS API
A few weeks ago I wrote a blog post about using SMS messaging to contact your list after some sort of trigger – they made a purchase, had a birthday, or some other event or date. I’m going to build on that concept a little bit more in this post and share how you can really offer just-in-time SMS messages by integrating with your existing systems.
We’ve designed the fastsms service to be easily integrated into other systems because we know that’s when it really becomes a powerful tool for communicating with your list. By using the SMS API you can send text messages automatically at the same time, or instead of, emails or making calls manually. Direct integration of the API also means you can send texts for specific triggers that you might not have done before, but make perfect sense when you can send a text message.
Here are a couple of examples, though the possibilities are only limited by your business needs.
A customer or client forgets their password to their account on your website. Most websites offer the ability to send an email to reset the password. The trouble is sometimes those emails never get received, they end up in the spam folder, or don’t arrive for many hours. I know I often wait four hours or more for a password reset email. By then it’s either too late to do what I needed to do in my account, or I’ve moved on to something else. The process is also open to security risks as you never know if the person resetting the account is really the person who owns the account.
Wouldn’t it be great to have the systems be able to send a text message to the user with a link or a code to type in to immediately reset their password? I’ve used these types of password recovery features and I personally prefer them. It’s quick and secure. The added bonus is that now the user can finish what they were doing right away. Maybe it was just updating account information. But maybe it was placing an order and you just saved a sale that might otherwise have been lost.
Keeping Some Informed
SMS messaging is particularly useful in multiple stage processes or services. For example, a recruiting company that uses software to accept requests from both job seekers and businesses. A job seeker submits a CV online, then the system can send them a text automatically saying it’s been received. When someone in the system reviews the CV and the status changes from accepted to reviewed, another message can be sent letting them know their CV is moving through the process. Of course a recruiter or assistant can send text notifications manually, but automatic messaging using the SMS API saves time for everyone and ensures consistency in the process.
Another multiple stage example is the car buying process. The idea is the same that the system alerts the buyer at each stage and finally lets them know when to come pick up their new car.
Our SMS API supports several protocols that make integration with any application easy. The most popular way developers connect with us is HTTP via POST and GET method. Simply make the requests with the proper variables and you’ll be sending messages quickly.
If your application needs to send many text messages at once, or gather a history of messaging activity, then you can use FTP/SCP, XML or SMTP.
I covered a case study using our SMS API in a recent blog post. You can read it to see how our service was used in a proof of concept emergency response project here. If you want to know more, our API documentation is always free and we give you 10 free credits to test it with our free account. Try it out today! Visit our Developer Zone to access APT documentation, SDKs and sample code.
I came across an interesting article regarding the A2P market. It’s entitled “Growing Employment Rate to Benefit BFSI A2P SMS Market in Switzerland.” The contents summarise a new report from Transparency Market Research about the A2P market in Switzerland, specifically how it relates to BFSI or Banking, Financial Services, and Insurance (BFSI). You might be thinking that sounds boring rather than interesting, but what drew my attention was the relationship of employment to A2P SMS messaging.
You’re all excited about the number of new members you have in your health club thanks to your latest member drive. And you want to do everything you can to help them reach their goals and stay a member for a long time. Here's a quick few steps to get you up and running as quickly as possible.
When you think about your SMS marketing campaigns would you label them as fun? Is there any aspect of your SMS marketing or loyalty program that you think customers would call fun? If so, you're going to love what you read in this blog. If not, then you need to read this blog. It turns out that a little bit of fun and games can keep your customers more engaged – and more loyal.
Can your business benefit from A2P SMS? According to recent research the answer is yes. See the industries that are using it and how the convenient and easy to use fastsms API can get you started, even if you don’t want to code.
Is SMS messaging a good investment of your business’ time and money? A report from Mobile Ecosystem Forum shares some data on how SMS is being used, who is using it, and provides some evidence showing the answer to that question is most likely “Yes”!
Enterprises are large companies. Sometimes that means they think they should be able to do everything themselves. But when it comes to SMS messaging, building an in-house gateway is more difficult than you might think. Read why finding a good SMS service provider is a better option.
The Internet opened up mass communication in ways no one ever imagined it could. But there’s also another trend leveraging today’s communication technology: Communicating with just one person via applications. According to Transparency Market Research, the A2P SMS market will be worth over £45B in just a few years.
This SMS messaging case study explains how a student at the University of West England used the fastsms API in an experimental project aiming to improve vehicle safety. The post is Q&A session between Thomas West, the student, and fastsms, relating how the project unfolded.