Sending “Just in Time” Messages Using our SMS API
A few weeks ago I wrote a blog post about using SMS messaging to contact your list after some sort of trigger – they made a purchase, had a birthday, or some other event or date. I’m going to build on that concept a little bit more in this post and share how you can really offer just-in-time SMS messages by integrating with your existing systems.
We’ve designed the fastsms service to be easily integrated into other systems because we know that’s when it really becomes a powerful tool for communicating with your list. By using the SMS API you can send text messages automatically at the same time, or instead of, emails or making calls manually. Direct integration of the API also means you can send texts for specific triggers that you might not have done before, but make perfect sense when you can send a text message.
Here are a couple of examples, though the possibilities are only limited by your business needs.
A customer or client forgets their password to their account on your website. Most websites offer the ability to send an email to reset the password. The trouble is sometimes those emails never get received, they end up in the spam folder, or don’t arrive for many hours. I know I often wait four hours or more for a password reset email. By then it’s either too late to do what I needed to do in my account, or I’ve moved on to something else. The process is also open to security risks as you never know if the person resetting the account is really the person who owns the account.
Wouldn’t it be great to have the systems be able to send a text message to the user with a link or a code to type in to immediately reset their password? I’ve used these types of password recovery features and I personally prefer them. It’s quick and secure. The added bonus is that now the user can finish what they were doing right away. Maybe it was just updating account information. But maybe it was placing an order and you just saved a sale that might otherwise have been lost.
Keeping Some Informed
SMS messaging is particularly useful in multiple stage processes or services. For example, a recruiting company that uses software to accept requests from both job seekers and businesses. A job seeker submits a CV online, then the system can send them a text automatically saying it’s been received. When someone in the system reviews the CV and the status changes from accepted to reviewed, another message can be sent letting them know their CV is moving through the process. Of course a recruiter or assistant can send text notifications manually, but automatic messaging using the SMS API saves time for everyone and ensures consistency in the process.
Another multiple stage example is the car buying process. The idea is the same that the system alerts the buyer at each stage and finally lets them know when to come pick up their new car.
Our SMS API supports several protocols that make integration with any application easy. The most popular way developers connect with us is HTTP via POST and GET method. Simply make the requests with the proper variables and you’ll be sending messages quickly.
If your application needs to send many text messages at once, or gather a history of messaging activity, then you can use FTP/SCP, XML or SMTP.
I covered a case study using our SMS API in a recent blog post. You can read it to see how our service was used in a proof of concept emergency response project here. If you want to know more, our API documentation is always free and we give you 10 free credits to test it with our free account. Try it out today! Visit our Developer Zone to access APT documentation, SDKs and sample code.
A2P SMS, or Application to Person SMS, messaging is when an application sends a person a text message just like you’d send a text to your mates. P2A SMS, or Person to Application SMS, messaging is when a person send texts to an application.
Enterprises are large companies. Sometimes that means they think they should be able to do everything themselves. But when it comes to SMS messaging, building an in-house gateway is more difficult than you might think. Read why finding a good SMS service provider is a better option.
So you've got a great new mobile app, or an existing one without many downloads. With well over a million apps in both the Apple store and the Google Marketplace, it's no wonder you have trouble getting people to download it. How do you let people know about it, and make it easy for them to download?
By 2017 there will be 270 billion app downloads worldwide. And the Google Marketplace and the Apple App Store each have over 1.3 million apps available. You need to help people find your app if you’re to break through all that noise. Your website is a great place to start promoting your app, but maybe not in the way you might think.
I came across an interesting article regarding the A2P market. It’s entitled “Growing Employment Rate to Benefit BFSI A2P SMS Market in Switzerland.” The contents summarise a new report from Transparency Market Research about the A2P market in Switzerland, specifically how it relates to BFSI or Banking, Financial Services, and Insurance (BFSI). You might be thinking that sounds boring rather than interesting, but what drew my attention was the relationship of employment to A2P SMS messaging.
Can your business benefit from A2P SMS? According to recent research the answer is yes. See the industries that are using it and how the convenient and easy to use fastsms API can get you started, even if you don’t want to code.
This SMS messaging case study explains how a student at the University of West England used the fastsms API in an experimental project aiming to improve vehicle safety. The post is Q&A session between Thomas West, the student, and fastsms, relating how the project unfolded.
Have you ever been inside a Walmart or ASDA Supercentre? If you have, you’ll appreciate the possibility of what I’ll share in a moment. If you haven’t, try imagining walking into a store so big you can barely see one end from the other, where the shelves are packed with everything you might ever need, and staff who are often less than helpful (not everywhere mind you, but often). The point is you can get lost or frustrated if you’re trying to find a certain item that you need, or is on sale. Finding the right section is sometimes challenging, and even if you think you’re in the right spot you might not be.