Application to Person – A2P SMS Market Valued at £45B by 2020
The Internet opened up mass communication in ways no one ever imagined it could. Over the next decade, usage is predicted to skyrocket as even more people come online. But there’s also another trend leveraging today’s communication technology: Communicating with just one person via applications. According to Transparency Market Research, the A2P SMS market will be worth over £45B in just a few years.
For many of us, it seems like a message sent just for us is a rare thing. Our inboxes are filled with adverts, spam, and social notifications. But text messaging is still considered a personal form of communication. To maximise your benefits from using SMS messaging you must therefore make the messages you send personal not part of some mass mailing.
That’s why many companies are investing in creating applications that integrate SMS messaging – hence Application-to-Person or A2P SMS. Or more often, integrating SMS messaging into existing applications. This allows them to directly communicate with their customers, members, and employees – whatever their community is – in a very personal way.
That’s because these applications usually have access to databases with personal information. Companies can go way beyond just including a first name. The messages can be related to recent purchases, bank account balances or deposits, life events, or health issues. So your A2P SMS messaging can be really and genuinely personal and that’s why it will serve your customers well.
And the possibilities go way beyond just marketing. You can use A2P SMS to create a genuine relationship with a single person on your list. Even if the messaging is only one way the contents of the message can convey a sense of how important the recipient is to your company.
For example, one easy and thoughtful message to send would be birthday wishes. You can choose to send a special offer with the message or not, but just sending the message will help the recipient feel like you care. Another similar message is when someone changes their marital status in your database. Congratulate them on their happy day and wish them many more. It may sound a bit corny, but people do respond to these types of messages as long as they are in reasonable amounts.
And it’s this connection you can make with one person out of many that is driving the A2P SMS market to new highs in the coming years. If you want to leverage SMS messaging with your application, we have different solutions to do just that. Grab us on chat, email or phone and we’d love to answer your questions about how to get started.
You’re all excited about the number of new members you have in your health club thanks to your latest member drive. And you want to do everything you can to help them reach their goals and stay a member for a long time. Here's a quick few steps to get you up and running as quickly as possible.
This SMS messaging case study explains how a student at the University of West England used the fastsms API in an experimental project aiming to improve vehicle safety. The post is Q&A session between Thomas West, the student, and fastsms, relating how the project unfolded.
A2P SMS, or Application to Person SMS, messaging is when an application sends a person a text message just like you’d send a text to your mates. P2A SMS, or Person to Application SMS, messaging is when a person send texts to an application.
What is one almost guaranteed way of getting new customers? Ask for them. Really. Studies show that 83% of satisfied customers are willing to recommend a company, product or service to their family and friends. Here's how you can use SMS to simplify and improve your referral marketing.
The benefit of using SMS messaging for authentication is that people have their mobiles with them all the time. It’s convenient for them to receive the passcodes quickly so they can get logged in and do their business, whatever that may be. At its simplest, the procedure goes something like this...
By 2017 there will be 270 billion app downloads worldwide. And the Google Marketplace and the Apple App Store each have over 1.3 million apps available. You need to help people find your app if you’re to break through all that noise. Your website is a great place to start promoting your app, but maybe not in the way you might think.
SMS marketing is one of the most popular forms of communication when it comes to efficient, cost effective customer contact. SMS marketing allows businesses to connect directly with their customers and customers the opportunity to contact your business at a time that suits them. Across several sectors including hospitality, leisure, and retail to name but a few, businesses are making improvements to their customer experience offering through effective SMS marketing. Here we've listed out some of the key ways SMS marketing can help to improve your customer experience offering.
The travel industry has made some inroads into using SMS messaging, but hasn’t yet taken real advantage of the potential of A2P messaging. Find out how it can be used to save time and provide the high-quality service today’s mobile travellers expect.