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smartphones Tag

News, tips & advice from FastSMS

Apple’s iPhone probably wasn’t the world’s first smartphone but it was certainly the first to achieve mass sales and usage. Although still holding a meaningful market share the iPhone has been overtaken by Android based smartphones with other options, such as Windows and Blackberry having their fans too.

To all intents and purposes a smartphone is a fully featured computer packaged in a small unit along with your phone. It can browse the internet, send and receive emails, stream video and audio and much more. It’s only real limitation is the size of its display and keyboard compared to a computer or even a tablet. However it can still be used to send and receive text messages using its internet connection and so is a valuable alternative to the “phone” part of the smartphone.

With the continued rise of different and more diverse technologies in the social and mobile web, it would be easy to dismiss the potential benefits of SMS marketing - and that’s exactly the reason you shouldn’t. An SMS is the unexpected visit of a familiar friend, and there’s one demographic that embraces an old trusted ally in this new, noisy digital world more than anyone else: the millennials.

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Ever wonder how well your SMS marketing campaign actually worked? If you’re sending SMS messages with links for your customers to follow, it’s actually fairly simple to set up a system for tracking your success. Read on to find out how.

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So what was the first ever smartphone available? Here we discuss whether it was the Simon from IBM back in 1992 or maybe the Ericsson GS88, or the Nokia 9000 communicator a year earlier. Whichever it's hard to imagine a world without smartphones yet almost as difficult to accept they've been around for 20 - 25 years.

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Imagine this: Someone wears a red nose, wine glasses filled before noon, and everyone’s talking about mobile marketing. That was the Mobile Marketing’s 6th mCommerce Summit in NYC last week. I’ll get to the red nose and wine a bit later. First I’ll share some takeaways about mobile marketing from the presenters by sharing it with you the way I saw it.

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