Do You Ever Unplug From Your Mobile?
It’s somewhere around 2 am when you’re suddenly awoken by something. It takes a few seconds for you to realise what it is: your mobile is buzzing, singing, beeping – whatever your notification sound is at the moment. Do you roll back over and go to sleep, or sit right up to see what the message is?
On those nights I forget to put my mobile in silent mode, I just roll over and keep sleeping. That is, unless a member of my family is out and may be contacting me in an emergency. But the fact is my mobile is right there, plugged into my nightstand (yes, I bought a nightstand that included built in plugs for my devices). It sits there in the top drawer while my iPad sits on top of my nightstand, conveniently running the Nightstand app. So even while I’m sleeping, my mobile technology is just a few inches away.
While it’s undeniable technology is a growing part of our everyday lives, it may be surprising how few of us ever turn it off. Or leave it behind. A 2014 study of Americans revealed that 43% never unplug from technology (mobiles, tablets, TVs, laptops, etc.). Another 17% only unplug a few times a year. Twenty percent say they unplug daily, but that large a percentage makes me wonder if they misunderstood the question. Perhaps they took it literally and said yes they unplug their devices everyday – like when you unplug your mobile to take it with you. We’ll never know I suppose.
This latest survey matches up well with previous studies in the UK that revealed many felt giving up technology was as hard as giving up cigarettes or caffeine. If you do a Google search for “unplug” you’re likely to find a slew of websites and social media movements aimed at getting people to turn off their technology, at least for a little while. I love the concept, but in practice it’s a very hard thing to do.
But there’s a good side to always being “plugged in” too. At least when it comes to mobiles. Never before could we be so in touch, so up-to-date, and informed. From our perspective, always having your mobile so close by makes it the perfect means to send timely or critical information via SMS messaging. For example, school closures, account balance information, reservation confirmations, delivery notifications, and emergency alerts of all kinds.
What do you think? Do you find a balance between “always on” and “unplugging”? Or are you as addicted to your mobile as I am? Is any thought you should unplug mobile devices going to fall on deaf ears?
What do 5,000 marketers from ten different countries say about SMS? It’s great, and we’re going to do more of it. Well, that’s the gist of the results in the Salesforce 2015 State of Marketing Report. Mobile marketing has taken a central place in most company’s strategies, and SMS is a growing part of it. Here are some key statistics from the report.
Earlier this month I attended an online webinar session covering topics related to SMS. One of the presenters produced some interesting statistics. I wanted to know more, so I went to the original source and found some great news for everyone using SMS as a key part of their mobile strategy.
SMS marketing is very different to most other more traditional marketing tools, specifically because of its short-form, text only nature. This certainly shouldn't put you off though. We have put together our guide to both the best things about SMS marketing and some of the potential problems, and how to work around them.
If you find yourself needing to justify putting budget towards SMS marketing or convincing your manager that it's the right decision for you, here are some key research statistics to keep in mind for why you should pursue an SMS campaign...
Timing is everything. While it’s an axiom everyone can understand and agree on, it’s doubly true when it comes to SMS marketing. If you send your messages at the wrong time, you’ll see your opt out rates jump and your ROI plummet. So when should you send your text marketing messages? Here are three key guidelines to help you schedule your next campaign.
Do people really like getting SMS messages? Is it true they’re using Apps like WhatsApp instead? A recently published survey reveals those answers, and a few more. Find out the details on how SMS messaging is used and viewed in the UK in this blog.
A recent OFCOM report answers the age-old question: Do SMEs use SMS messaging? Maybe it’s not such an old question, but the answer is quite interesting if you work in an SME. That’s because SMS turns out to be one of the most relied on communications methods available.
Can SMS marketing increase sales numbers? In the next entry of our Results Series you’ll see the kinds of results that real companies achieved. We’ve rounded up sales numbers and timelines to show you how well, and how fast, SMS marketing can improve your sales.
Emoji are showing up everywhere. Should you be using these cute, fun, and illustrative icons in your SMS marketing? Your customers probably want you to. Around 72% of people have positive feelings about brands who use emoji. But before you get started, you’ll want to find out the details in this blog.
So what was the first ever smartphone available? Here we discuss whether it was the Simon from IBM back in 1992 or maybe the Ericsson GS88, or the Nokia 9000 communicator a year earlier. Whichever it's hard to imagine a world without smartphones yet almost as difficult to accept they've been around for 20 - 25 years.