3 Reasons SMS Messaging is Good For The Environment
Many organisations are looking to operate in a more environmentally friendly way. This includes everything from their office supplies, materials used in creating their products, and also choosing suppliers and vendors that are also environmentally aware. This is not only good for the planet but is a great way of enhancing the image of your business.
SMS services are a great way for organisations to be socially conscious. Here are three reasons why:
- Sending SMS messages means using less paper. Think of all the appointment reminders, bank account updates, and adverts sent using traditional post. Reducing even just a portion of all those papers and letters could have a huge beneficial impact on the environment. Some estimates say 40% of all waste going into landfills is paper. If you can eliminate paper use by sending text messages instead, you significantly cut the amount of waste in the environment.
- Mobile devices use less energy than other electronic devices. According to Electric Power Research Institute, an iPhone 4 costs approximately 23 pence per year to charge. A desktop computer costs about £17.28 per year. The less electricity used to charge devices, the less fossil fuels are needed to generate the electricity. This means SMS messaging is more efficient, energy-wise, than sending emails or other electronic communications like faxes.
- Cloud-based messaging services use modern data centres. For example, our service runs in a data centre that has been awarded the Carbon Trust Standard for reducing their carbon footprint year after year. The data centre is also powered by 100% certified renewable energy. The impact on the environment from our service running in a modern “green” data centre is much less than the average traditional ISP or telecommunications networks.
When it comes to the environment, every small change we make can add up to huge differences. If you’re looking to reduce your impact on the environment, why not give SMS messaging a try? Why not use the environmental benefits to encourage signups to your SMS messaging lists? If you’re already using it, maybe there are other ways you can put it to work for you. If you need help on how to get started, give us a call today and we’d be happy to talk with you.
You might not have run an SMS marketing campaign yourself, but you are likely to have received some form of SMS communication from a business. Whether that's a commercial brand running a competition or a healthcare provider, such as your GP or dental practice, sending you an appointment reminder. If you have run an SMS marketing campaign before, you're likely to already be aware of the effectiveness of the platform for communicating with customers, but might need help justifying your use of SMS messaging to other people or departments in your business. Here, we've listed out the key reasons SMS marketing is so effective.
SMS messaging supports all sorts of use cases. Most of the time, businesses consider it an expense. But for some businesses, there's a method that could turn that expense into income. See some examples of how it works, and if it might be for you in this blog.
We all know how great SMS marketing is for companies which sell to consumers, such as hairdressers, night clubs, garages and hotels. But why would a primarily business to business organisation want to use SMS marketing and why would it want to use FastSMS as its online SMS platform?
SMS messaging can be a one-way, or a two-way affair. Sending coupons, sale notifications, or event announcements are all one-way messaging. The recipient doesn’t need to reply in order to use the information sent. In two-way messaging though, recipients can reply to your messages. And that makes it much more interesting, engaging, and potentially a lot more work to manage.