3 Reasons SMS Messaging is Good For The Environment
Many organisations are looking to operate in a more environmentally friendly way. This includes everything from their office supplies, materials used in creating their products, and also choosing suppliers and vendors that are also environmentally aware. This is not only good for the planet but is a great way of enhancing the image of your business.
SMS services are a great way for organisations to be socially conscious. Here are three reasons why:
- Sending SMS messages means using less paper. Think of all the appointment reminders, bank account updates, and adverts sent using traditional post. Reducing even just a portion of all those papers and letters could have a huge beneficial impact on the environment. Some estimates say 40% of all waste going into landfills is paper. If you can eliminate paper use by sending text messages instead, you significantly cut the amount of waste in the environment.
- Mobile devices use less energy than other electronic devices. According to Electric Power Research Institute, an iPhone 4 costs approximately 23 pence per year to charge. A desktop computer costs about £17.28 per year. The less electricity used to charge devices, the less fossil fuels are needed to generate the electricity. This means SMS messaging is more efficient, energy-wise, than sending emails or other electronic communications like faxes.
- Cloud-based messaging services use modern data centres. For example, our service runs in a data centre that has been awarded the Carbon Trust Standard for reducing their carbon footprint year after year. The data centre is also powered by 100% certified renewable energy. The impact on the environment from our service running in a modern “green” data centre is much less than the average traditional ISP or telecommunications networks.
When it comes to the environment, every small change we make can add up to huge differences. If you’re looking to reduce your impact on the environment, why not give SMS messaging a try? Why not use the environmental benefits to encourage signups to your SMS messaging lists? If you’re already using it, maybe there are other ways you can put it to work for you. If you need help on how to get started, give us a call today and we’d be happy to talk with you.
Related Articles
8 Key Reasons SMS Marketing is So Effective
You might not have run an SMS marketing campaign yourself, but you are likely to have received some form of SMS communication from a business. Whether that's a commercial brand running a competition or a healthcare provider, such as your GP or dental practice, sending you an appointment reminder. If you have run an SMS marketing campaign before, you're likely to already be aware of the effectiveness of the platform for communicating with customers, but might need help justifying your use of SMS messaging to other people or departments in your business. Here, we've listed out the key reasons SMS marketing is so effective.
SMS delivering much more than sales for your business
B2B Needs to Get Mobile and Digital
Businesses that sell to other businesses (B2B) are having trouble keeping up in the digital and mobile age. That’s according to a couple of eMarketer articles. The reasons for it are varied, but it may be mostly because they’ve been slow to acknowledge a change in culture.
SMS Remarketing: What It’s All About
You’ve seen or heard about remarketing online. But did you know you can use SMS to remarket to visitors who abandon their cart in your ecommerce store? According to one study, using it can double your conversion rates. Check out the blog to see the details.
Can SMS Messaging Help Banks Manage “Mobile Disruption”?
Around the world bank branches are disappearing. Just yesterday I received an email from Business Intelligence (BI) predicting the doom of US bank branches and cash machines. Their data is based on US economic and survey data, but others have done similar research in the UK and the world. And they all agree: the days of the local branch bank office are soon to be over.
SMS Mаrkеtіng fоr Indереndеnt Fаѕhіоn Retailers
Why businesses love SMS notifications
5 SMS Marketing Tips to Help Small Businesses Succeed
For many startups and small businesses, SMS Marketing is conspicuous by its absence from their marketing strategy, despite it being proven to be one of the most cost effective and most powerful ever forms of marketing. So why is it that small businesses are shying away from this awesome channel and how can they use it to their advantage? Here’s what the experts here at Fastsms have to say.
SMS Alerts! SMS Messaging for The IT Industry
The life of an IT administrator or manager is a constant battle with the equipment and software they manage. If an issue isn’t fixed in a reasonable time, there are usually consequences in one form or another. So how can you use SMS alerts to make sure your IT team is always aware of issues and the need to fix them quickly?
