3 Reasons SMS Messaging is Good For The Environment
Many organisations are looking to operate in a more environmentally friendly way. This includes everything from their office supplies, materials used in creating their products, and also choosing suppliers and vendors that are also environmentally aware. This is not only good for the planet but is a great way of enhancing the image of your business.
SMS services are a great way for organisations to be socially conscious. Here are three reasons why:
- Sending SMS messages means using less paper. Think of all the appointment reminders, bank account updates, and adverts sent using traditional post. Reducing even just a portion of all those papers and letters could have a huge beneficial impact on the environment. Some estimates say 40% of all waste going into landfills is paper. If you can eliminate paper use by sending text messages instead, you significantly cut the amount of waste in the environment.
- Mobile devices use less energy than other electronic devices. According to Electric Power Research Institute, an iPhone 4 costs approximately 23 pence per year to charge. A desktop computer costs about £17.28 per year. The less electricity used to charge devices, the less fossil fuels are needed to generate the electricity. This means SMS messaging is more efficient, energy-wise, than sending emails or other electronic communications like faxes.
- Cloud-based messaging services use modern data centres. For example, our service runs in a data centre that has been awarded the Carbon Trust Standard for reducing their carbon footprint year after year. The data centre is also powered by 100% certified renewable energy. The impact on the environment from our service running in a modern “green” data centre is much less than the average traditional ISP or telecommunications networks.
When it comes to the environment, every small change we make can add up to huge differences. If you’re looking to reduce your impact on the environment, why not give SMS messaging a try? Why not use the environmental benefits to encourage signups to your SMS messaging lists? If you’re already using it, maybe there are other ways you can put it to work for you. If you need help on how to get started, give us a call today and we’d be happy to talk with you.
Consistent double-digit conversion rates are a hallmark of SMS marketing. Is it all because of mobile coupon redemptions, or can it be used for other marketing objectives? We’ve got examples from different industries and objectives so you can decide for yourself in this latest Results Series blog.
SMS marketing is one of the most effective and efficient marketing channels currently available, enabling businesses to directly communicate with their target customers. If you're considering building your first SMS marketing campaign, or you have already ran a campaign but achieved limited success, read on to see how you can build an effective SMS marketing campaign to achieve your business objectives.
SMS messaging can be a one-way, or a two-way affair. Sending coupons, sale notifications, or event announcements are all one-way messaging. The recipient doesn’t need to reply in order to use the information sent. In two-way messaging though, recipients can reply to your messages. And that makes it much more interesting, engaging, and potentially a lot more work to manage.
SMS messaging is not just a powerful marketing tool for reaching and engaging with consumers; it is also immensely valuable to companies operating in both the B2C and B2B sectors. With some imagination and creativity, SMS messaging can work well for any business, whatever the sector and is highly attractive not just because of its exceptional open and response rates, but also the low costs, high ROI and ease of use. If you are looking to build your market penetration in the print industry, SMS messaging has a lot to offer. Read this article from the team at Fastsms to see how your print business can help keep its competitive edge and stay profitable with SMS messaging.
Can your business benefit from A2P SMS? According to recent research the answer is yes. See the industries that are using it and how the convenient and easy to use fastsms API can get you started, even if you don’t want to code.
Sometimes bloggers or journalists get a bit carried away. They see some data or fact, and run off to declare there’s a trend you need to know about. The latest one I’ve seen is all about how to reach the generation of “cashless shoppers”. The argument goes that you need to use SMS messaging to reach customers because they are all shopping online – where you obviously can’t pay in cash.