3 Reasons SMS Messaging is Good For The Environment

Many organisations are looking to operate in a more environmentally friendly way. This includes everything from their office supplies, materials used in creating their products, and also choosing suppliers and vendors that are also environmentally aware. This is not only good for the planet but is a great way of enhancing the image of your business.
SMS services are a great way for organisations to be socially conscious. Here are three reasons why:
- Sending SMS messages means using less paper. Think of all the appointment reminders, bank account updates, and adverts sent using traditional post. Reducing even just a portion of all those papers and letters could have a huge beneficial impact on the environment. Some estimates say 40% of all waste going into landfills is paper. If you can eliminate paper use by sending text messages instead, you significantly cut the amount of waste in the environment.
- Mobile devices use less energy than other electronic devices. According to Electric Power Research Institute, an iPhone 4 costs approximately 23 pence per year to charge. A desktop computer costs about £17.28 per year. The less electricity used to charge devices, the less fossil fuels are needed to generate the electricity. This means SMS messaging is more efficient, energy-wise, than sending emails or other electronic communications like faxes.
- Cloud-based messaging services use modern data centres. For example, our service runs in a data centre that has been awarded the Carbon Trust Standard for reducing their carbon footprint year after year. The data centre is also powered by 100% certified renewable energy. The impact on the environment from our service running in a modern “green” data centre is much less than the average traditional ISP or telecommunications networks.
When it comes to the environment, every small change we make can add up to huge differences. If you’re looking to reduce your impact on the environment, why not give SMS messaging a try? Why not use the environmental benefits to encourage signups to your SMS messaging lists? If you’re already using it, maybe there are other ways you can put it to work for you. If you need help on how to get started, give us a call today and we’d be happy to talk with you.
Related Articles
SMS Messaging for Profitable Playschools
Despite a greater than ever demand for playschool places, many sessions remain unfilled due to the varied hours that parents and carers choose to book, as well as other factors such as illness, holidays and routine appointments. Empty spaces are not just an inconvenience when it comes to staff scheduling - they are also valuable sales opportunities. So how can you make sure your nursery fills those empty spaces and maximises profits? The answer lies in SMS messaging.
5 SMS Myths You Shouldn’t Believe
SMS messaging is a popular topic. The growth of mobile has everyone jumping on board the SMS waggon and they all have something to say. I've compiled a list of five topics that I've seen written about that just aren't true, or at the very least are potentially misleading enough to be called myths. I'm going to try and offer some insight into why these myths exist and what the truth is, as I see it anyway!
FastSMS Black Friday Sale – 15% Free SMS credits!
5 Facts Your Business Should Know About A2P SMS Messaging
Is SMS messaging a good investment of your business’ time and money? A report from Mobile Ecosystem Forum shares some data on how SMS is being used, who is using it, and provides some evidence showing the answer to that question is most likely “Yes”!
Massively improve your business SMS with SMS Web Pages
5 Booming Industries and How They Can Use SMS Marketing
Don’t Believe The Myth of The “Cashless Shopper”
Sometimes bloggers or journalists get a bit carried away. They see some data or fact, and run off to declare there’s a trend you need to know about. The latest one I’ve seen is all about how to reach the generation of “cashless shoppers”. The argument goes that you need to use SMS messaging to reach customers because they are all shopping online – where you obviously can’t pay in cash.
SMS Marketing Ideas for Campsite and Touring Park Operators
Right now it is peak season for camping and caravan sites; it's the middle of summer and the school holidays have begun. Even the great British weather has been relatively kind this year so far. With what is the busiest time of the year for camping and caravanning parks, marketing strategies are often not priority, especially for the many small owner run businesses within the industry and those who are reliant on returning customers. SMS text message marketing, however, can benefit campsite and touring park operators by offering a simple, cost effective and time efficient way to reach both existing and new customers to promote your business by direct contact to their mobile phone. Read on for eight proven text message marketing and promotional ideas to help fill those final pitches.
How are companies sending all those SMS messages illegally?
How SMS Marketing can Save Workplace Training Providers Time & Money
How work based education providers can take advantage of SMS Messaging to boost attendance and reduce the time and costs associated with arranging and re-arranging training sessions. Read this article to learn how private education and training companies can benefit from simple SMS confirmations and reminders with some illustrative examples. We also briefly explore the possibilities offered by automated responses using SMS keywords in conjunction with a virtual mobile number.