OFCOM Report Proves SMEs Reliant on SMS Messaging
Last year OFCOM conducted a survey to assess how SMEs are doing with their communications. The research report, called “The SME experience of communications services” primarily focused on telecoms, contracts, and issues. It had some interesting data though, on SMS messaging and how these companies are using their mobile phones.
When asked how they use smartphones for business, 96% of SMEs replied “Sending and receiving texts”. Now it’s important to know the question was specifically about business use, not personal. Texts, or SMS messages, was the second highest rated activity, with voice calls coming in first at 97%. You can see the data in the chart below.
The third most common activity was sending and receiving emails at 82%. Clearly sending texts is a much more common activity than emails, even with a smartphone.
Another interesting fact from the chart is at the far right (with the squiggly lines). Each of those lines represents the number of employees the SME responding had. The company sizes ranged from 1-4 employees, all the way up to 50-249 employees. The data points in the red box are all clustered together showing that all companies, regardless of size, used SMS messaging.
Later in the report, the companies were asked how many had smartphones or standard (basic) mobile phones. It’s quite interesting that 21-38% were using standard mobiles. You can see the numbers in the chart below.
The first four columns indicate the size of the companies, and the last three are the locations of the companies. We don’t know if the mobiles are personal or provided by the employer. The data in the table above shows that the larger the company, the more standard mobiles were in use. Given the cost difference between the two types of phones, I’m tempted to say that the larger companies were providing standard mobiles for employees since the ratio was so high. But I won’t give into the temptation, as there isn’t enough information in the report to say that conclusively.
The real takeaway is that a significant portion are still using standard phones. That generally means no apps and limited or no Internet access. But they can still all receive SMS messages, which may be why SME’s rely so heavily on them for business communication.
Embracing SMS Messaging
Since the report didn’t focus on SMS messaging, it is hard to say how the companies are using it. We only know they are using it a LOT. I can’t help but imagine workers texting away on their phones because it is the most practical way to connect with people quickly. But it also makes me wonder whether or not the companies have embraced it as a standard practice, or if individuals are using it out of necessity.
Here are the ways companies can incorporate it into their operations:
Employee communications – SMS can be used for mass communications for things like policy updates (time sensitive ones especially) or emergency notifications such as power outages, closures, or other important information. It could also be used for one-to-one messages. This could be reminders for required training, deadlines, or meetings.
Logistics – Coordination between employees can be challenging in certain industries. Any SME that has a distributed workforce could leverage a company SMS plan to provide regular updates on locations, status, travel times, or changes. Even if everyone is co-located, SMS can enhance the communication between department or co-workers.
Payroll – SMS can be used to notify employees when their checks have been deposited or if there were changes to their deposits. Some companies have also used SMS for time card reporting, or for reminders to employees to enter hours worked.
IT status – Most companies these days rely on some sort of IT infrastructure. SMS messages can be used to alert employees of outages, or the IT department of issues that need attention. The quick nature of SMS can mean issues will be resolved faster, with less downtime.
Looking at the OFCOM data, it just makes sense for SMEs to take a serious look at how to incorporate more SMS messaging into their workflow. They’re already using it, but perhaps not to its full potential.
Visit our SMS guides page to see if we have a report on using SMS in your industry. If not, we’d be happy to talk to you about using it for your company specifically. You can reach our account experts via our live chat, email or phone.
Recently Tecmark released the results of a survey they conducted on mobile phone use. You’ll see the results reported everywhere online as the data is quite extraordinary. Here’s we include a summary of statistics for an average user. They may not be all that surprising, but they're certainly telling.
How many retailers use SMS messaging? According to a recent survey, not that many. And that isn’t the only surprising result shared in the survey conducted by Internet Retailer. Companies large and small know how useful SMS can be. Read on to see why now is the perfect time to start.
Timing is everything. While it’s an axiom everyone can understand and agree on, it’s doubly true when it comes to SMS marketing. If you send your messages at the wrong time, you’ll see your opt out rates jump and your ROI plummet. So when should you send your text marketing messages? Here are three key guidelines to help you schedule your next campaign.
Comparing SMS and email marketing results for the 2015 holiday season, this article taps into reports from Expedia and Adobe to share important insights.
One key to successful marketing is to know when you’re doing it right. And when you’re doing it wrong. The great thing about SMS marketing is you can get that information pretty quickly. But to understand how your messages are performing, you need to do a little maths. Thankfully, it’s all rather simple once you see it.
Do you ever wonder if your SMS marketing campaigns could be even more successful? Of course, you do! Find out how to put A/B testing to work in your campaigns by following our five simple steps and see your ROI increase
Earlier this month I attended an online webinar session covering topics related to SMS. One of the presenters produced some interesting statistics. I wanted to know more, so I went to the original source and found some great news for everyone using SMS as a key part of their mobile strategy.
What do 5,000 marketers from ten different countries say about SMS? It’s great, and we’re going to do more of it. Well, that’s the gist of the results in the Salesforce 2015 State of Marketing Report. Mobile marketing has taken a central place in most company’s strategies, and SMS is a growing part of it. Here are some key statistics from the report.
It’s the time of year when we wish friends and family Merry Christmas and a Happy New Year. But how will you send your greetings? Should you be traditional and send a card, or follow the new trend using SMS messaging? This blog can help you decide.
Mobile marketing offers an unprecedented access to your customers virtually any time, anywhere. This is particularly true for SMS marketing because it is “always on”. Customers don’t have to be surfing the web, or using an app to receive messages. Instead, they see the marketing messages right alongside ones from their friends and family.