SMS marketing for holiday shoppers
The rush of holiday shopping is nearing its peak this week. As people wade through the frenzy and chaos of trying to find the perfect gift, a text message from your store might be just what they need. At least that’s what a study form MarketLive might be telling us.
Their study focuses on mobile users and what it is they want from retailers this shopping season. The results are encouraging – and exciting – for any retailer who connects with customers using a mobile device.
While the study covers many different aspects of mobile marketing, I want to focus here on the ones related to SMS. After all, there are a few days left before Christmas, which is plenty of time to get together an SMS campaign to reach those last minute shoppers. But some of the other aspects of mobile examined by Marketlive would take a bit longer to implement. Unless of course you already have aisle maps available in an app for your store. You don’t? Then let’s get back to what you can do with SMS.
People are ready to give it up
One of the hardest things about SMS marketing is getting the information you need from your customers – their mobile number at a minimum. People are generally guarded about giving out their personal numbers, but that might be changing. MarketLive found that 55% of people surveyed felt comfortable sharing their information and preferences with marketers – if they got something in return. In general people thought it was worth sharing when doing so offered them convenience and personalised product recommendations.
“Text alerts are now an accepted way to receive coupons and promotions,” says Ken Burke, CEO of Marketlive , “and personalised product suggestions based on prior purchases or online viewing patterns are now expected.”
That last sentence is a pretty bold statement. While there’s a convenience factor to getting personalised suggestions, there’s also a creepy factor when it’s obvious the suggestion came because the company knows what you’ve been doing online. It’s a fine line really, but the data appears to show more and more people are accepting what good it can do, rather than worry what can be learned about them. Privacy is losing out to convenience. That’s a good thing for marketers, as long as they protect and manage the data they gather appropriately (or else be subject to a PR and legal nightmare).
Another trend the study found is how text messages impact in-store shopping. For example, 78% of respondents are likely to visit a store after they receive an SMS alert prior to their going to the shops. The article on the study doesn’t make it clear whether those 78% were already planning to go shopping or if the messages prompted the shopping trip, but either way, sending an SMS message got those people into the store.
Another 69% want in-store text messages sent to them. This means they’re comfortable with the store knowing they are there, and then triggering a special text message for them while they are shopping. This is a special case of localised SMS marketing that can be implemented in a variety of ways.
Happy accidents, or localised messaging, result in 62% of people making a purchase after receiving an offer sent to their mobile while they are in the store. That’s an impressive number for sure, but there’s no breakdown of how the offer was received – by signing up to an SMS marketing list, by simply entering the store (localised messaging) or if they got it coincidentally on their visit. But if you’re able to send SMS messages to people while they are visiting your store, you’ve got a great shot at making a sale.
In the few days left before Christmas why not set up an SMS marketing campaign of your own? If there are people in your store, you’ll certainly increase the chances they’ll buy something if you send them a message. And don’t forget, you’ll increase the chance that they’ll even come to your store too.
Global brands are increasingly taking advantage of a Short Message Service (SMS) to connect to customers and improve customer communication and engagement. This trend is taking root amongst small companies too, as they grasp the potential to not only communicate effectively in real-time but use SMS to save time and money in their customer relations procedures.
It was late Thursday afternoon on a busy week when I heard the familiar jingle. I received a text message from the company I rented a DVD from about a week prior (I know, who rents DVDs these days - but stay with me). They wanted to ask if I’d forgotten about it, since I hadn’t yet returned it. Indeed I had forgotten.
Loyalty and rewards programs can help your business retain your best customers. But they only work if customers see your messages and can check their reward status. A new survey shows most people prefer companies use to SMS for loyalty programs. Find out why in this blog.
The British Equestrian Trade Association’s findings from their National Equestrian Survey 2015 put the economic value of the equestrian sector at £4.3 billion of consumer spending across a wide range of goods and services, with the average spend per horse during the same year at £3600. It is an incredibly varied industry encompassing all types of businesses from sole traders making a living in remote areas to multinational companies. Their customer base typically tends to be busy people who lead largely outdoor lifestyles so the obvious and most effective means of communicating with them is by mobile phone, yet very few equestrian businesses appear to be utilising SMS text messaging marketing. So how could businesses in this sector benefit from this method of marketing?
Can SMS marketing increase sales numbers? In the next entry of our Results Series you’ll see the kinds of results that real companies achieved. We’ve rounded up sales numbers and timelines to show you how well, and how fast, SMS marketing can improve your sales.
Have you seen articles telling you SMS marketing can’t be used to acquire new customers? Or that it isn’t a good way to so? Don’t believe them. You just have to know how to use SMS to get new people to sign up for your list. Read on to find out how.
Everyone knows the holiday season is a peak time for making sales and marketing. Predictions are that the UK will spend £73B in retail stores before the season is over. Find out three reasons you’ll want to use SMS marketing to get those shoppers into your store.
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Discover how to come up with an SMS marketing campaign in this article which looks under the surface of some of the UK's most successful ever SMS marketing campaigns. Whether you are looking to boost revenue, improve customer satisfaction or help your brand stand out with a unique and memorable promotion, this article shows how a simple approach to SMS messaging can work wonders for your company.
SMS messaging can be a hugely productive way of developing your marketing strategy. Text messages are read - on average - in less than 5 seconds. That means you only have a short period of time in which you can impress your potential customer. People are starved of concentration thanks to hundreds of digital and offline distractions, along with the many other companies all reaching out to them through SMS. In order to be effective and get the most from SMS text messages, you need to be creative with your SMS marketing. So here's how...