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b2b Tag

News, tips & advice from FastSMS

Let’s get the obvious out of the way. B2B marketing really is business to one person. It’s just that one person is playing a role in the buying process, rather than making their own purchasing decisions. But you already know that if you’re in B2B sales or marketing. What you may not know, is how willing those various people are to use their own mobile for business.


Businesses that sell to other businesses (B2B) are having trouble keeping up in the digital and mobile age. That’s according to a couple of eMarketer articles. The reasons for it are varied, but it may be mostly because they’ve been slow to acknowledge a change in culture.