My text message went where?
Not long after I got my iPad Air, I was doing some web research when an unfamiliar notification popped up. I’d received a text message. You may not think that’s strange, but my iPad is Wi-Fi only. I hadn’t really done much with it yet, other than sync it with my Apple account so getting text messages was a surprise to me.
At first I was delighted I could get my text messages on my iPad because I’m forever leaving my iPhone behind, or leaving the sound off. But my iPad has become my constant companion. Of course it didn’t take long to realise I only received some of my text messages. Only contacts with iPhones (or iPads) would be able to send me messages via Apple’s iMessage network.
More importantly, though I realised that my replies to those text messages didn’t always get through. Even though those contacts were iPhone users, sometimes the messages were listed as undelivered. Occasionally I’d get the option to deliver via text message instead, but not always.
Recently Apple announced it would fix a bug with iMessage that prevented users who switched away from the iPhone from receiving their text messages. That particular bug has been around for several years so it took Apple a long time to finally fix it. Unfortunately, it doesn’t apply to the problem I have with my messages.
I don’t know if my disappearing text messages, or rather undelivered text messages are a bug or just something with my particular situation (or the recipients). But in hindsight, what concerns me more is that I didn’t do anything special to set it up. Once I synced my iPad with my Apple account it just happened. Could it have been in the fine print of the Apple agreement that I agreed to without reading (does anyone?)? It probably was.
My options to “fix” it are pretty much the same as the alternative to waiting for Apple’s iMessage bug fix: turn off iMessage, or live with the service as it is.
Fortunately, if you need to send text messages for your business or organisation you don’t have to worry about Apple bugs. Fastsms services provide guaranteed delivery. How’s that for peace of mind?
Starting an SMS marketing campaign can be a daunting task. Gathering explicit opt ins can take time, as you need to make an investment in advertising. So why not just get a jumpstart and buy a list of mobile numbers from an organisation that already has the opt ins? You could do that, but it’s probably harder than just getting people to opt in on their own. Here’s why.
According to Internet Retailer, data conversion rates for text messages are double that of email when the link goes to a mobile responsive landing page. Even with a small list, this can result in a huge increase in sales, signups, lead generation, contest entries or whatever the goal of your campaign is.
As SMS boasts a 95% open rate, it makes sense to ensure you can utilise this channel with your entire target audience. Read our tips on building SMS recipient lists.
You might have heard about SMS marketing and thought it wasn't for you. Maybe you're unconvinced by this method of reaching customers and are just not sure it could help your business thrive. But any business, big or small, can benefit from an online SMS service and the facts are plain to see.
One of the key takeaways from the Salesforce 2015 State of Marketing Report was that when mobile is integrated into your marketing strategy, everything performed better. That makes sense when you think about it. Mobile is a unique channel that provides you a direct link to your customers.
The first thing to remember is that legally, you must give the customer the chance to both opt-in and opt-out of your SMS campaign - but the good news is people are happy to opt-in - 49% of them according to a 2014 survey. So all you need to do is stay compliant and follow some basic guidelines to grow your list.
If you find yourself needing to justify putting budget towards SMS marketing or convincing your manager that it's the right decision for you, here are some key research statistics to keep in mind for why you should pursue an SMS campaign...
The year of mobile marketing is finally here. You’ve heard it before, but it’s clear it has finally arrived. In fact, it may have arrived last year so if you haven’t joined yet you might be late to the party. Don’t worry, there’s still time. Here are 3 reasons SMS needs to be an integral part of your mobile strategy going forward.
Whether it's a cinema, theatre or concert hall, your entertainment venue is missing a trick if it's not utilising SMS marketing to get those bums on seats. We take an in-depth look at how all kinds of entertainment venues can really make the most of SMS marketing.