My text message went where?
Not long after I got my iPad Air, I was doing some web research when an unfamiliar notification popped up. I’d received a text message. You may not think that’s strange, but my iPad is Wi-Fi only. I hadn’t really done much with it yet, other than sync it with my Apple account so getting text messages was a surprise to me.
At first I was delighted I could get my text messages on my iPad because I’m forever leaving my iPhone behind, or leaving the sound off. But my iPad has become my constant companion. Of course it didn’t take long to realise I only received some of my text messages. Only contacts with iPhones (or iPads) would be able to send me messages via Apple’s iMessage network.
More importantly, though I realised that my replies to those text messages didn’t always get through. Even though those contacts were iPhone users, sometimes the messages were listed as undelivered. Occasionally I’d get the option to deliver via text message instead, but not always.
Recently Apple announced it would fix a bug with iMessage that prevented users who switched away from the iPhone from receiving their text messages. That particular bug has been around for several years so it took Apple a long time to finally fix it. Unfortunately, it doesn’t apply to the problem I have with my messages.
I don’t know if my disappearing text messages, or rather undelivered text messages are a bug or just something with my particular situation (or the recipients). But in hindsight, what concerns me more is that I didn’t do anything special to set it up. Once I synced my iPad with my Apple account it just happened. Could it have been in the fine print of the Apple agreement that I agreed to without reading (does anyone?)? It probably was.
My options to “fix” it are pretty much the same as the alternative to waiting for Apple’s iMessage bug fix: turn off iMessage, or live with the service as it is.
Fortunately, if you need to send text messages for your business or organisation you don’t have to worry about Apple bugs. Fastsms services provide guaranteed delivery. How’s that for peace of mind?
"UK B2C data for SMS marketing" - That was the search result headline I found while researching online. Interesting I thought. It must be relating to SMS marketing statistics for B2C (business to consumer) sales. Since I was searching for some updated information and studies about SMS I decided to click and read.
Every year Salesforce releases its State of Marketing report. It offers insight into how marketers use and see the various tools and channels available today. In the 2016 report, much of the content focused on social and email, but also included a good deal of information on mobile marketing too.
Good copywriting is something marketers understand. But it's easy to forget the basic principles when running SMS marketing campaigns. You only have 160 characters after all (or 453 characters if you're using fastsms). While there are many elements to successful copywriting, there's one element that is often either overlooked or over-used. What is it? Urgency.
SMS marketing, like any well-planned advertising strategy, should be developed as a targeted campaign, rather than left (as it all too often is) with a scattergun approach. Simply put, send the message to the people it is pertinent to, and avoid being seen as another 'spammer' sending junk messages to those who do not want to know.
For many businesses it's often a knee-jerk reaction to create an app, or to run mobile ads, or to start an SMS list. But without really understanding what it’s all about, you can waste a lot of time and money before realising what you actually need to do.
It's an app world out there. The average mobile owner has about 40 apps installed at any one time. But they usually use approximately 15 regularly. Personally, that's about right. Though I would bet I've had many more than 40 apps before, but I get around to deleting some eventually.
Beauty is in the eye of the beholder. But could text messaging really be considered beautiful? You might argue that it depends on the messages you get! That’s a valid approach, but I recently found a description of mobile messaging that made me believe it is indeed beautiful, so I thought I’d share it with you.