Double Conversion Rates with SMS Marketing
Email marketing is a great way to reach out to your customers. But as good as it is, the open rates, click rates, and conversion rates are low. Average open rates are normally less than 20%, click rates vary between 3-10% on average across all industries. And as we receive ever more unrequested emails these figures reduce year on year.
SMS marketing statistics are much better. Open rates average above 90% and click through rates average over 30% according to InternetRetailer.com
But what about conversion rates? That would be the final action you want your prospects to take such as buy something or sign up for a newsletter subscription after they click the link in the email or text message.
According to Internet Retailer, data conversion rates for text messages are double that of email when the link goes to a mobile responsive landing page. Even with a small list, this can result in a huge increase in sales, signups, lead generation, contest entries or whatever the goal of your campaign is.
Here’s an example. You have 1,000 people on your list and you run a campaign on email and SMS. Here are your likely results based on industry averages:
|Type of Campaign||Number of Opens||Number of Clicks|
It’s easy to see what makes the ROI of SMS marketing so good. With SMS you’d get 45 times as many clicks. And it increases conversions as well. Why? People who opt in to SMS campaigns are generally loyal, want to hear from you, want to buy from you (give them the deal!). Email, on the other hand, is much more casual. People don’t have much resistance to handing over their email address. They may sign up to a list and then never look at the emails they get. But their mobile number is a closely guarded, personal secret they only give out to those they trust.
Doubled conversion rates, easy to use SMS services, customer loyalty and engagement. What could be better than SMS marketing? So what are you waiting for? Sign up for FREE account, get some free message credits to check it out, speak to our account managers for hints and advice and off you go. Want to learn a bit more first? Take a look at our free Guide to Mobile Marketing.
SMS marketing is very different to most other more traditional marketing tools, specifically because of its short-form, text only nature. This certainly shouldn't put you off though. We have put together our guide to both the best things about SMS marketing and some of the potential problems, and how to work around them.
A/B testing in SMS messaging is something that sounds vague and possibly complicated. But with a little knowledge it’s something you can do for your organisation. We make it simple to understand and share some tools to make it easy to do.
There's no better time to take a closer look at SMS marketing - could it fit your marketing strategy? What should be at the forefront of your mind when you look at whether SMS could fit with your business? Here we've highlighted five things you should know before getting started.
Social media platforms pop up so frequently it's hard to keep track. And if you're doing any mobile marketing, it can really create some confusion about what to do and which platform to do it on. This blog isn't about choosing a social platform, but it does address how focusing on social and SMS marketing together - but differently – can lead to greater success in your mobile marketing.
Teasing is a tried and true marketing technique. But there’s a lot you can learn from some recent examples in the video game industry. In particular, how you can create the same kind of frenzy in your SMS list – but only if you do it right.