Double Conversion Rates with SMS Marketing
Email marketing is a great way to reach out to your customers. But as good as it is, the open rates, click rates, and conversion rates are low. Average open rates are normally less than 20%, click rates vary between 3-10% on average across all industries. And as we receive ever more unrequested emails these figures reduce year on year.
SMS marketing statistics are much better. Open rates average above 90% and click through rates average over 30% according to InternetRetailer.com
But what about conversion rates? That would be the final action you want your prospects to take such as buy something or sign up for a newsletter subscription after they click the link in the email or text message.
According to Internet Retailer, data conversion rates for text messages are double that of email when the link goes to a mobile responsive landing page. Even with a small list, this can result in a huge increase in sales, signups, lead generation, contest entries or whatever the goal of your campaign is.
Here’s an example. You have 1,000 people on your list and you run a campaign on email and SMS. Here are your likely results based on industry averages:
|Type of Campaign||Number of Opens||Number of Clicks|
It’s easy to see what makes the ROI of SMS marketing so good. With SMS you’d get 45 times as many clicks. And it increases conversions as well. Why? People who opt in to SMS campaigns are generally loyal, want to hear from you, want to buy from you (give them the deal!). Email, on the other hand, is much more casual. People don’t have much resistance to handing over their email address. They may sign up to a list and then never look at the emails they get. But their mobile number is a closely guarded, personal secret they only give out to those they trust.
Doubled conversion rates, easy to use SMS services, customer loyalty and engagement. What could be better than SMS marketing? So what are you waiting for? Sign up for FREE account, get some free message credits to check it out, speak to our account managers for hints and advice and off you go. Want to learn a bit more first? Take a look at our free Guide to Mobile Marketing.
SMS flies under many marketers radars when it comes to building an inbound marketing strategy. But if Buzzfeed's news app is to be believed, there are days when SMS generates the greatest percentage of shares on that channel, beating out Twitter, Facebook, WhatsApp and email. SMS share buttons are reported to have been used 4 times more than Twitter buttons. When you consider Twitter has 317 million active users, then SMS marketing has huge potential for a hotel business.
Mobile marketing offers an unprecedented access to your customers virtually any time, anywhere. This is particularly true for SMS marketing because it is “always on”. Customers don’t have to be surfing the web, or using an app to receive messages. Instead, they see the marketing messages right alongside ones from their friends and family.
Businesses with limited staff or budgets might ask themselves whether they should use email or SMS marketing. Both are relatively low cost. Both offer the ability to reach many people at the same time, yet provide personal interaction. Both have a long history of being used for marketing.
In marketing, everyone wants to be more influential and persuasive in order to build loyalty and return custom. To gain the highest ROI, businesses want their marketing campaigns to speak to every individual in such a way that makes them feel connected and yet, with every will in the world, an SMS marketing campaign is only going to achieve this high conversion and success if it manages to tap into consumer psychology.
It seems there's a new messaging app popping up every month. It's hard to keep track of them all, but it's also hard to ignore them if you're looking to use mobile marketing. When you've got limited marketing resources, should you spend them advertising on the latest IM app, or go with SMS marketing?
Many marketers think they need to choose between email and SMS marketing. And depending on what you read, you’ll find one is “better” than the other. But that isn’t necessarily true. Learn how a united effort using both can increase your profits with only a little bit of effort.
In a previous blog post I shared how getting my movie tickets delivered to me via SMS made going to the cinema with my family easier than it’s ever been. I signed up to the company’s SMS marketing list too and I want to share the process with you because it was so easy, so seamless for me as a consumer, that it makes a great example for others to follow.