Double Conversion Rates with SMS Marketing
Email marketing is a great way to reach out to your customers. But as good as it is, the open rates, click rates, and conversion rates are low. Average open rates are normally less than 20%, click rates vary between 3-10% on average across all industries. And as we receive ever more unrequested emails these figures reduce year on year.
SMS marketing statistics are much better. Open rates average above 90% and click through rates average over 30% according to InternetRetailer.com
But what about conversion rates? That would be the final action you want your prospects to take such as buy something or sign up for a newsletter subscription after they click the link in the email or text message.
According to Internet Retailer, data conversion rates for text messages are double that of email when the link goes to a mobile responsive landing page. Even with a small list, this can result in a huge increase in sales, signups, lead generation, contest entries or whatever the goal of your campaign is.
Here’s an example. You have 1,000 people on your list and you run a campaign on email and SMS. Here are your likely results based on industry averages:
|Type of Campaign||Number of Opens||Number of Clicks|
It’s easy to see what makes the ROI of SMS marketing so good. With SMS you’d get 45 times as many clicks. And it increases conversions as well. Why? People who opt in to SMS campaigns are generally loyal, want to hear from you, want to buy from you (give them the deal!). Email, on the other hand, is much more casual. People don’t have much resistance to handing over their email address. They may sign up to a list and then never look at the emails they get. But their mobile number is a closely guarded, personal secret they only give out to those they trust.
Doubled conversion rates, easy to use SMS services, customer loyalty and engagement. What could be better than SMS marketing? So what are you waiting for? Sign up for FREE account, get some free message credits to check it out, speak to our account managers for hints and advice and off you go. Want to learn a bit more first? Take a look at our free Guide to Mobile Marketing.
Teasing is a tried and true marketing technique. But there’s a lot you can learn from some recent examples in the video game industry. In particular, how you can create the same kind of frenzy in your SMS list – but only if you do it right.
Companies use contests and giveaways all the time. It turns out that doing them over SMS messaging works really well, and offers some advantages over other channels. Read our blog to see the types of results various companies achieved when using SMS giveaways.
SMS marketing, like any well-planned advertising strategy, should be developed as a targeted campaign, rather than left (as it all too often is) with a scattergun approach. Simply put, send the message to the people it is pertinent to, and avoid being seen as another 'spammer' sending junk messages to those who do not want to know.
Mobile marketing offers an unprecedented access to your customers virtually any time, anywhere. This is particularly true for SMS marketing because it is “always on”. Customers don’t have to be surfing the web, or using an app to receive messages. Instead, they see the marketing messages right alongside ones from their friends and family.
Discover how to come up with an SMS marketing campaign in this article which looks under the surface of some of the UK's most successful ever SMS marketing campaigns. Whether you are looking to boost revenue, improve customer satisfaction or help your brand stand out with a unique and memorable promotion, this article shows how a simple approach to SMS messaging can work wonders for your company.
Social media platforms pop up so frequently it's hard to keep track. And if you're doing any mobile marketing, it can really create some confusion about what to do and which platform to do it on. This blog isn't about choosing a social platform, but it does address how focusing on social and SMS marketing together - but differently – can lead to greater success in your mobile marketing.
The year of mobile marketing is finally here. You’ve heard it before, but it’s clear it has finally arrived. In fact, it may have arrived last year so if you haven’t joined yet you might be late to the party. Don’t worry, there’s still time. Here are 3 reasons SMS needs to be an integral part of your mobile strategy going forward.
In a world where your competition can be found in just a few seconds, instilling brand loyalty in customers is a greater challenge than ever. One way to proactively reach out to customers is via SMS. The personal nature of SMS messages, combined with high read rates, gives you the opportunity to develop relationships with each customer.