5 Reasons Now is a Great Time to Try SMS Marketing [Infographic]
Consumers have long been concerned by some of the privacy issues surrounding social media, and this has made them increasingly wary when it comes to interacting with brands using these channels. In addition, it is a noisy, crowded space where capturing and holding the attention of users is a real challenge – and one that can be expensive. With this in mind, there are many reasons why now may well be the perfect time to shift your attention to SMS Marketing. It is a personal and private form of marketing that users are very comfortable with – and the cost is extremely low, especially given its above average read and response rates. If you are not already using SMS Marketing to promote your brand, then this infographic will give you some strong reasons why you really should.
What makes SMS Marketing so appealing?
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SMS marketing, like any well-planned advertising strategy, should be developed as a targeted campaign, rather than left (as it all too often is) with a scattergun approach. Simply put, send the message to the people it is pertinent to, and avoid being seen as another 'spammer' sending junk messages to those who do not want to know.
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