5 Reasons Now is a Great Time to Try SMS Marketing [Infographic]
Consumers have long been concerned by some of the privacy issues surrounding social media, and this has made them increasingly wary when it comes to interacting with brands using these channels. In addition, it is a noisy, crowded space where capturing and holding the attention of users is a real challenge – and one that can be expensive. With this in mind, there are many reasons why now may well be the perfect time to shift your attention to SMS Marketing. It is a personal and private form of marketing that users are very comfortable with – and the cost is extremely low, especially given its above average read and response rates. If you are not already using SMS Marketing to promote your brand, then this infographic will give you some strong reasons why you really should.
What makes SMS Marketing so appealing?
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SMS flies under many marketers radars when it comes to building an inbound marketing strategy. But if Buzzfeed's news app is to be believed, there are days when SMS generates the greatest percentage of shares on that channel, beating out Twitter, Facebook, WhatsApp and email. SMS share buttons are reported to have been used 4 times more than Twitter buttons. When you consider Twitter has 317 million active users, then SMS marketing has huge potential for a hotel business.
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