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Mobile Marketing

News, tips & advice from FastSMS

Mobile marketing refers to a wide range of activities that businesses can use to promote their business or achieve efficiencies in their operations. The “Mobile” bit implies that these interactions occur between the business and the mobile devices of its customers or potential customers – i.e. to and from their phones, tablets and to some extent laptops.

The main element of this is SMS Marketing where text messaging is used to build opted in mailing lists, promote brand awareness, publicise events and distribute special offers.

Inbound SMS marketing persuades potential customers to text into a Shortcode or Virtual Mobile Number a response that includes permission to send them further marketing messages. This might include competitions, voting campaigns or basic enquiries. Once you have acquired an opted-in list you can run outbound SMS marketing campaigns to share product information, special offers, opening hours, event notifications and much more.

Mobile marketing also covers banner advertising on mobile websites and Bluetooth Proximity marketing. This is a technique where a retail premise can send out marketing messages to passers-by via Bluetooth.

Read the posts below for lots of examples of how Mobile Marketing works. You can also view our detailed Mobile Marketing Guide.

Posted on 31/01/2018
In Mobile Marketing

Despite the popularity of instant messaging apps such as Messenger and WhatsApp, SMS continues to enjoy the fastest response rates, as well as maintaining trust in an increasingly challenging business world. So what should you be looking for in 2018 and how can you adapt your SMS Marketing to fit the trends. Here's a handy infographic to help you.

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Posted on 24/01/2018
In Mobile Marketing

As well as being low cost and offering excellent response rates, SMS Marketing continues to engage customers in a personal way that no other channel has been able to replicate. It is great even for those who have not joined the smartphone trend and moved to mobile browsing as it is supported by every mobile phone - giving you have direct access to close to 90% of the UK's adult population. Check out this handy infographic to learn more about why you really should be using SMS Marketing in 2018.

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Posted on 18/01/2018
In Mobile Marketing

The world of marketing is constantly evolving and SMS Marketing is no exception. To get the best out of the opportunities available, it is important to stay up to date on the latest trends in a world that is changing more quickly than ever before. Here are some top tips for those looking to use SMS Marketing in January 2018.

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Posted on 16/01/2018
In Mobile Marketing

The world of marketing is something that is continually adapting, developing and changing and it is essential that organisations large and small keep up to date and embrace new techniques, channels and strategies to keep their existing customers satisfied and to to attract new customers. So what is changing in the marketing landscape for 2018 and how can you adapt your SMS Marketing strategy to fit? Here are 5 tips.

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Posted on 02/01/2018
In Mobile Marketing

SMS marketing is a powerful way to reach your customers and allows you to literally place a message into the palms of their hands. It is also highly personal, giving it a unique advantage over many of its popular counterparts such as email and social media. One powerful way to start your 2018 SMS Marketing campaign is to begin with a carefully selected, timely quote and build your campaign around this. To help you out, we’ve prepared 12 ideas.

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