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Mobile Marketing

News, tips & advice from FastSMS

Mobile marketing refers to a wide range of activities that businesses can use to promote their business or achieve efficiencies in their operations. The “Mobile” bit implies that these interactions occur between the business and the mobile devices of its customers or potential customers – i.e. to and from their phones, tablets and to some extent laptops.

The main element of this is SMS Marketing where text messaging is used to build opted in mailing lists, promote brand awareness, publicise events and distribute special offers.

Inbound SMS marketing persuades potential customers to text into a Shortcode or Virtual Mobile Number a response that includes permission to send them further marketing messages. This might include competitions, voting campaigns or basic enquiries. Once you have acquired an opted-in list you can run outbound SMS marketing campaigns to share product information, special offers, opening hours, event notifications and much more.

Mobile marketing also covers banner advertising on mobile websites and Bluetooth Proximity marketing. This is a technique where a retail premise can send out marketing messages to passers-by via Bluetooth.

Read the posts below for lots of examples of how Mobile Marketing works. You can also view our detailed Mobile Marketing Guide.

Posted on 16/11/2017
In Mobile Marketing

With little over five weeks left until Christmas, the festive party season is about to begin. As soon as December is upon us, restaurants all over the UK will be opening their doors for what they hope will be their busiest period of the year. Whether your customers are looking to advance book for a family meal, meet up with friends or simply eat out for a refreshing change, SMS Marketing is without a doubt a powerful tool to make sure that your business can celebrate a full house this festive season.

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Posted on 14/11/2017
In Mobile Marketing

The annual occurrence that is The Apprentice is in full swing and as we approach the half-way mark it is reasonable to say that this season has lived up to expectations. The candidates may have experienced plenty of fails, but for the astute there are also plenty of positive takeaways from the show - provided of course you can see them past the bickering! Read this article for five lessons from The Apprentice that can help you improve your SMS Marketing.

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Posted on 08/11/2017
In Mobile Marketing

With the UK population addicted to their mobile phones, SMS Marketing is far superior to email marketing in terms of open rates, conversions and overall ROI. The key to a successful campaign lies in following some simple steps. In this handy infographic, we present the 10 steps to launch a successful SMS Marketing campaign.

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Posted on 12/10/2017
In Mobile Marketing

Whether you are a fashion outlet looking to promote your latest range of scarves and hats, a local cafe with a special warming autumn menu or even an automotive business, a sprinkling of autumn vocabulary in your SMS Marketing will help to entice your customers to buy - as well as proving that you are more than just a robotic marketing machine. With up to 456 characters to play with, don’t be afraid to get creative and have fun with some seasonal wording. Read on for some top tips.

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Posted on 03/10/2017
In Mobile Marketing

Raising awareness of their causes and encouraging donations is key to the mission of charities and not-for-profit organisations. Whilst marketing is an essential part of the equation, the challenge - especially for smaller organisations - lies in ensuring the largest possible amount of money goes directly into the causes they support and promote. SMS Marketing offers a great opportunity to reach new audiences, encourage and facilitate donations and increase reach - all at a minimal cost.

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