• Call Us: 0800 954 5305
  • Login
 

Mobile Marketing

News, tips & advice from FastSMS

Mobile marketing refers to a wide range of activities that businesses can use to promote their business or achieve efficiencies in their operations. The “Mobile” bit implies that these interactions occur between the business and the mobile devices of its customers or potential customers – i.e. to and from their phones, tablets and to some extent laptops.

The main element of this is SMS Marketing where text messaging is used to build opted in mailing lists, promote brand awareness, publicise events and distribute special offers.

Inbound SMS marketing persuades potential customers to text into a Shortcode or Virtual Mobile Number a response that includes permission to send them further marketing messages. This might include competitions, voting campaigns or basic enquiries. Once you have acquired an opted-in list you can run outbound SMS marketing campaigns to share product information, special offers, opening hours, event notifications and much more.

Mobile marketing also covers banner advertising on mobile websites and Bluetooth Proximity marketing. This is a technique where a retail premise can send out marketing messages to passers-by via Bluetooth.

Read the posts below for lots of examples of how Mobile Marketing works. You can also view our detailed Mobile Marketing Guide.

Posted on 09/04/2018
In Mobile Marketing

In this edition of our visual A-Z of SMS Marketing, we look at distribution lists, a useful function of our online SMS Marketing platform. You can send messages to a distribution list at any time, and as quickly as if you were sending to a single number. As this infographic illustrates, a distribution list is the SMS messaging equivalent of an email mailing list, allowing you to instantly send hundreds or even thousands of messages with just one click. Check out the infographic to learn more.

by

Posted on 05/04/2018
In Mobile Marketing

It’s that time of year when the days are getting longer, the evenings are getting lighter. The birds are beginning to sing, and new shoots are starting to appear. Spring and Easter are traditionally times when we celebrate new life and rebirth - and it is a great time to put the spring back into your step when it comes to SMS Marketing. So how can you breathe some new life into your campaigns and make the most of this low cost and effective channel? Here are five suggestions from the team.

by

Posted on 29/03/2018
In Mobile Marketing

When it comes to Easter marketing, two of the most important sectors are food and confectionary - so it is no surprise that they feature prominently in any list of the most popular Easter marketing campaigns. But they are not the only brands to invest in high profile campaigns. In this article, we take a look at which brands have come up with the most appealing, amusing and memorable advertising campaigns for Easter and what can we take away from them to improve our SMS Marketing efforts.

by

Posted on 28/03/2018
In Mobile Marketing

Easter is traditionally the season of rebirth and new life - so what better time than now to kick start your SMS Marketing campaign? Despite its incredible effectiveness, simplicity and extremely low cost, many businesses have yet to try this channel. So just what is so impressive about SMS Marketing and why should it be an absolute priority for your marketing strategy? Take a look at this latest infographic for all the answers.

by

Posted on 21/03/2018
In Mobile Marketing

With Easter coming, another great marketing opportunity is available for businesses that know how to get the right message out at the right time. With its fantastic reaction times, open rates and click through rates, SMS Marketing is a great way to increase profits and boost your brand during the Easter break, offering exceptional return on investment. In our latest infographic, we offer some simple ideas for how businesses in various sectors can make use of SMS Marketing.

by