An Easter Guide to SMS Marketing [Infographic]
Easter is traditionally the season of rebirth and new life – so what better time than now to kick-start your SMS Marketing campaign? Despite its incredible effectiveness, simplicity and extremely low cost, many businesses have yet to try this channel. So just what is so impressive about SMS Marketing and why should it be an absolute priority for your marketing strategy? Take a look at this latest infographic for all the answers.
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SMS marketing has come a long way since its introduction to mainstream marketing back in the early 2000’s. As well as dramatic changes in technology, there have also been sweeping changes to the laws governing this powerful and popular form of marketing. With its low cost, high ROI and tremendous versatility, it can now benefit almost every sector. But all this aside, the fundamental rules for successful campaigns remain largely unchanged. So just what are the big do’s and dont’s of SMS marketing? Read this article for six top tips from our team that will help you unlock the key to SMS success
It seems there's a new messaging app popping up every month. It's hard to keep track of them all, but it's also hard to ignore them if you're looking to use mobile marketing. When you've got limited marketing resources, should you spend them advertising on the latest IM app, or go with SMS marketing?
SMS messaging took off in 2016. And that’s saying something for a technology that’s been around twenty-five years. Come take a look at the past year and see what we think 2017 will bring to the industry and how you can use it in your business.
SMS messaging can be one of your more effective marketing techniques, but only if you do it right. A poorly executed SMS marketing campaign could have disastrous results for your future budget, and for your organisation.
Sending a text message to the wrong person can be embarrassing. I've done it many times. Thankfully though, they were just simple messages like "be home soon" or "I'll tell you later". Innocuous, harmless and easily explained away. But what if you make a mistake with your business SMS messages?
If you find yourself needing to justify putting budget towards SMS marketing or convincing your manager that it's the right decision for you, here are some key research statistics to keep in mind for why you should pursue an SMS campaign...