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News, tips & advice from FastSMS

With a bulk communication medium such as SMS messaging statistics can be a great help in directing your usage of the service. Statistics on delivery rates, or more importantly, failure rates plus uptime and downtime figures as well as delivery speed will inform your choice of provider.

The most interesting statistics however relate to the performance of SMS marketing campaigns compared to other options such as email or print. With 98% open rates for SMS, contrasted with 22% for email, these statistics will make it clear why SMS provides fantastic return on investment and should be adopted as soon as possible.

Posted on 09/02/2016
In People Management

I came across an interesting article regarding the A2P market. It’s entitled “Growing Employment Rate to Benefit BFSI A2P SMS Market in Switzerland.” The contents summarise a new report from Transparency Market Research about the A2P market in Switzerland, specifically how it relates to BFSI or Banking, Financial Services, and Insurance (BFSI). You might be thinking that sounds boring rather than interesting, but what drew my attention was the relationship of employment to A2P SMS messaging.

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Posted on 22/12/2015
In Mobile Marketing

The rush of holiday shopping is nearing its peak this week. As people wade through the frenzy and chaos of trying to find the perfect gift, a text message from your store might be just what they need. At least that's what a study form MarketLive might be telling us. Their study focuses on mobile users and what it is they want from retailers this shopping season. The results are encouraging – and exciting – for any retailer who connects with customers using a mobile device. While the study covers many different aspects of mobile marketing, I want to focus here on the ones related to SMS. After all, there are a few days left before Christmas, which is plenty of time to get together an SMS campaign to reach those last minute shoppers. But some of the other aspects of mobile examined by Marketlive would take a bit longer to...

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Posted on 10/12/2015
In Mobile Marketing

Earlier this year there was big news. WhatsApp users were sending more messages each day than SMS users were sending. According to the Telegraph, WhatsApp was 50% more popular than SMS messaging. And the truth is the number of SMS messages sent each day has declined over the last few years. In the UK it was down almost 25% from 2012 to 2013. But is that the whole picture?

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Posted on 08/10/2015
In Customer Support

People like SMS messaging. They really do. In a variety of surveys and studies, consumers continue to say they like it when companies use SMS to communicate with them. Let's look at some of the data that proves it to be true, and also how to make sure your company is using it correctly for customer support communications.

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