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News, tips & advice from FastSMS

With a bulk communication medium such as SMS messaging statistics can be a great help in directing your usage of the service. Statistics on delivery rates, or more importantly, failure rates plus uptime and downtime figures as well as delivery speed will inform your choice of provider.

The most interesting statistics however relate to the performance of SMS marketing campaigns compared to other options such as email or print. With 98% open rates for SMS, contrasted with 22% for email, these statistics will make it clear why SMS provides fantastic return on investment and should be adopted as soon as possible.

SMS spam is a problem worldwide. But in the UK, we’re less likely to get it than many other countries. Find out why that is, see some examples, and how you can do your part to keep your SMS messages free of spam.

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Emoji are showing up everywhere. Should you be using these cute, fun, and illustrative icons in your SMS marketing? Your customers probably want you to. Around 72% of people have positive feelings about brands who use emoji. But before you get started, you’ll want to find out the details in this blog.

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Are startups afraid of using SMS marketing? Is it because they’re afraid of annoying customers and breaking the regulations? I don’t think so. If your startup isn’t using SMS marketing already, it’s probably because you don’t know all the facts. Find out why SMS is actually perfect for startups.

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How many retailers use SMS messaging? According to a recent survey, not that many. And that isn’t the only surprising result shared in the survey conducted by Internet Retailer. Companies large and small know how useful SMS can be. Read on to see why now is the perfect time to start.

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