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News, tips & advice from FastSMS

With a bulk communication medium such as SMS messaging statistics can be a great help in directing your usage of the service. Statistics on delivery rates, or more importantly, failure rates plus uptime and downtime figures as well as delivery speed will inform your choice of provider.

The most interesting statistics however relate to the performance of SMS marketing campaigns compared to other options such as email or print. With 98% open rates for SMS, contrasted with 22% for email, these statistics will make it clear why SMS provides fantastic return on investment and should be adopted as soon as possible.

Posted on 04/06/2015
In Mobile Marketing

So many of us are used to having our mobiles around nearly 24 hours a day that it’s easy to forget it’s still a growing industry. And though SMS has been around for over two decades, the ways we use it and people’s willingness to use it continues to grow. So for this blog I picked out five facts about mobile and SMS that really make the case that SMS for business has come of age. Let’s see if you agree.

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Posted on 14/05/2015
In Mobile Marketing

Timing is everything.  While it’s an axiom everyone can understand and agree on, it’s doubly true when it comes to SMS marketing. If you send your messages at the wrong time, you’ll see your opt out rates jump and your ROI plummet. So when should you send your text marketing messages? Here are three key guidelines to help you schedule your next campaign.

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Posted on 30/04/2015
In News

I’m forever reading articles declaring SMS is dead. It always confuses me because I see just the opposite. But the argument they make usually has something to do with the growth of instant messaging apps, or in app notifications. Many predict that apps are, or will be, the preferred mobile form of interaction with brands. It’s an argument for sure, and it may be true in some sectors. But it ignores one single truth about SMS messaging: it works on any type of mobile, no app required...

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Posted on 03/02/2015
In Mobile Marketing

What do 5,000 marketers from ten different countries say about SMS? It’s great, and we’re going to do more of it. Well, that’s the gist of the results in the Salesforce 2015 State of Marketing Report. Mobile marketing has taken a central place in most company’s strategies, and SMS is a growing part of it. Here are some key statistics from the report.

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Posted on 18/11/2014
In News

Recently Tecmark released the results of a survey they conducted on mobile phone use. You’ll see the results reported everywhere online as the data is quite extraordinary. Here’s we include a summary of statistics for an average user. They may not be all that surprising, but they're certainly telling.

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