5 SMS or Mobile Facts You Need to Know
So many of us are used to having our mobiles around nearly 24 hours a day that it’s easy to forget it’s still a growing industry. And though SMS has been around for over two decades, the ways we use it and people’s willingness to use it continue to grow. So for this blog I picked out five facts about mobile communications and SMS messaging that really make the case that SMS for business has come of age. Let’s see if you agree.
- People value their mobile more than pleasure. This one sounds kind of crazy but when asked what people would give up to keep their phone people were willing to part with simple pleasure items before giving up necessities. Here’s what they would be willing to forgo:
- 70% alcohol
- 63% chocolate
- 33% sex
The next item people in the survey would give up is their toothbrush, but 22% would still go that far!
- SMS messages get read faster than emails. According to SAP, 76% of respondents to their survey say they will read a text message sooner than an email. If you want your message to get noticed quickly, SMS is the way to go.
- People like getting text messages from organisations. In SAP’s survey 70% felt SMS messaging is a good way for organisations to get their attention. Another 64% thought businesses should use SMS more often to communicate with them. More and more people are becoming comfortable with text messaging as a main form of communication. Why not take advantage of that?
- Relevant SMS marketing can increase sales. In an Ipsos observer survey 64% of people said they’d made a purchase based on a text message they received that had a relevant offer for them. These consumers were already subscribed to mobile marketing from the companies involved. Email can only dream of reaching response rates like that.
- A variety of offer types work well. Whether you send a price based, time sensitive, or location based offer, your response rates will still top 50%. The Ipsos observer study showed 66% of people will act on a price based offer, 52% to time sensitive offers, and 50% to location based offers. No matter how you look at it, those are awesome response rates.
So what do you think? Can we say SMS marketing is hitting its prime or is it still just beginning? Take a look at our Mobile Marketing Guide for more ideas.
Related Articles
A2P SMS Messaging Market is Complex, But Growing
I came across an interesting article regarding the A2P market. It’s entitled “Growing Employment Rate to Benefit BFSI A2P SMS Market in Switzerland.” The contents summarise a new report from Transparency Market Research about the A2P market in Switzerland, specifically how it relates to BFSI or Banking, Financial Services, and Insurance (BFSI). You might be thinking that sounds boring rather than interesting, but what drew my attention was the relationship of employment to A2P SMS messaging.
7 Statistics That Show Why You Should be Using SMS Marketing Right Now
You might have heard about SMS marketing and thought it wasn't for you. Maybe you're unconvinced by this method of reaching customers and are just not sure it could help your business thrive. But any business, big or small, can benefit from an online SMS service and the facts are plain to see.
5 Amazing SMS Statistics from Salesforce
Every year Salesforce releases its State of Marketing report. It offers insight into how marketers use and see the various tools and channels available today. In the 2016 report, much of the content focused on social and email, but also included a good deal of information on mobile marketing too.
Why Using SMS for Customer Service is a Good Thing
Customer service is arguably one of the most important parts of any organisation. Happy, loyal customers spend more and ultimately bring you more business through positive comments and referrals. Here's why SMS is crucial to maintaining high levels of support now and for the future.
Salesforce Finds SMS Messaging a Growing Part of Mobile Marketing Strategy
What do 5,000 marketers from ten different countries say about SMS? It’s great, and we’re going to do more of it. Well, that’s the gist of the results in the Salesforce 2015 State of Marketing Report. Mobile marketing has taken a central place in most company’s strategies, and SMS is a growing part of it. Here are some key statistics from the report.
Older Generations and SMS Messaging
50% of people between 55 and 64 own a smartphone and 18% of people over 65 do too. If you’re trying to reach out to these older demographics, it might be time to consider mobile marketing. But what kind should you choose?
Top Five Questions You Need to Ask Before Choosing a URL Shortening Tool
If you're using social media or sending SMS marketing messages then you know all about link shortening. Or do you? Are all services the same, and are there options you didn't even know you had?Here are five questions you should ask before choose a service to shorten your links in your SMS messages.
The Truth About SMS Opt Out Rates
You’ve read all about getting subscribers, the legal and recommended guidelines, and put great offers out to your list. But people still unsubscribe. Should you be worried? Are you doing something wrong? That depends. As the saying goes, you can’t make 100% of the people happy 100% of the time. You will have opt-outs, but whether you have too many is the question you should be asking.
5 Key SMS Marketing Statistics
SMS vs. Instant Message App Marketing
It seems there's a new messaging app popping up every month. It's hard to keep track of them all, but it's also hard to ignore them if you're looking to use mobile marketing. When you've got limited marketing resources, should you spend them advertising on the latest IM app, or go with SMS marketing?