5 SMS or Mobile Facts You Need to Know
So many of us are used to having our mobiles around nearly 24 hours a day that it’s easy to forget it’s still a growing industry. And though SMS has been around for over two decades, the ways we use it and people’s willingness to use it continue to grow. So for this blog I picked out five facts about mobile communications and SMS messaging that really make the case that SMS for business has come of age. Let’s see if you agree.
- People value their mobile more than pleasure. This one sounds kind of crazy but when asked what people would give up to keep their phone people were willing to part with simple pleasure items before giving up necessities. Here’s what they would be willing to forgo:
- 70% alcohol
- 63% chocolate
- 33% sex
The next item people in the survey would give up is their toothbrush, but 22% would still go that far!
- SMS messages get read faster than emails. According to SAP, 76% of respondents to their survey say they will read a text message sooner than an email. If you want your message to get noticed quickly, SMS is the way to go.
- People like getting text messages from organisations. In SAP’s survey 70% felt SMS messaging is a good way for organisations to get their attention. Another 64% thought businesses should use SMS more often to communicate with them. More and more people are becoming comfortable with text messaging as a main form of communication. Why not take advantage of that?
- Relevant SMS marketing can increase sales. In an Ipsos observer survey 64% of people said they’d made a purchase based on a text message they received that had a relevant offer for them. These consumers were already subscribed to mobile marketing from the companies involved. Email can only dream of reaching response rates like that.
- A variety of offer types work well. Whether you send a price based, time sensitive, or location based offer, your response rates will still top 50%. The Ipsos observer study showed 66% of people will act on a price based offer, 52% to time sensitive offers, and 50% to location based offers. No matter how you look at it, those are awesome response rates.
So what do you think? Can we say SMS marketing is hitting its prime or is it still just beginning? Take a look at our Mobile Marketing Guide for more ideas.
Related Articles
Do You Ever Unplug From Your Mobile?
While it’s undeniable technology is a growing part of our everyday lives, it may be surprising how few of us ever turn it off. Or leave it behind. Most people rarely 'unplug' from their mobile devices. This provides unparallelled opportunities for marketing, especially via SMS text messaging.
Older Generations and SMS Messaging
50% of people between 55 and 64 own a smartphone and 18% of people over 65 do too. If you’re trying to reach out to these older demographics, it might be time to consider mobile marketing. But what kind should you choose?
5 Key SMS Marketing Statistics
Proof SMS Messaging Gets Results: Conversions
Consistent double-digit conversion rates are a hallmark of SMS marketing. Is it all because of mobile coupon redemptions, or can it be used for other marketing objectives? We’ve got examples from different industries and objectives so you can decide for yourself in this latest Results Series blog.
24 Key Research Statistics that Prove You Should be Using SMS Marketing
If you find yourself needing to justify putting budget towards SMS marketing or convincing your manager that it's the right decision for you, here are some key research statistics to keep in mind for why you should pursue an SMS campaign...
7 Statistics That Show Why You Should be Using SMS Marketing Right Now
You might have heard about SMS marketing and thought it wasn't for you. Maybe you're unconvinced by this method of reaching customers and are just not sure it could help your business thrive. But any business, big or small, can benefit from an online SMS service and the facts are plain to see.
Have IM Apps Made SMS Messaging Irrelevant?
Earlier this year there was big news. WhatsApp users were sending more messages each day than SMS users were sending. According to the Telegraph, WhatsApp was 50% more popular than SMS messaging. And the truth is the number of SMS messages sent each day has declined over the last few years. In the UK it was down almost 25% from 2012 to 2013. But is that the whole picture?
70% of Employees Want Their Employers to Use SMS Messaging
SMS messaging is a terrific way of keeping in touch with employees. Confirm work schedules, notify employees of payroll transfers, chase deadlines and more. What's really great is that the employees themselves really want employers to communicate the way.
5 Simple Steps to Improve Your SMS Marketing with A/B Testing
Do you ever wonder if your SMS marketing campaigns could be even more successful? Of course, you do! Find out how to put A/B testing to work in your campaigns by following our five simple steps and see your ROI increase
Salesforce Finds SMS Messaging a Growing Part of Mobile Marketing Strategy
What do 5,000 marketers from ten different countries say about SMS? It’s great, and we’re going to do more of it. Well, that’s the gist of the results in the Salesforce 2015 State of Marketing Report. Mobile marketing has taken a central place in most company’s strategies, and SMS is a growing part of it. Here are some key statistics from the report.