5 SMS or Mobile Facts You Need to Know
So many of us are used to having our mobiles around nearly 24 hours a day that it’s easy to forget it’s still a growing industry. And though SMS has been around for over two decades, the ways we use it and people’s willingness to use it continue to grow. So for this blog I picked out five facts about mobile communications and SMS messaging that really make the case that SMS for business has come of age. Let’s see if you agree.
- People value their mobile more than pleasure. This one sounds kind of crazy but when asked what people would give up to keep their phone people were willing to part with simple pleasure items before giving up necessities. Here’s what they would be willing to forgo:
- 70% alcohol
- 63% chocolate
- 33% sex
The next item people in the survey would give up is their toothbrush, but 22% would still go that far!
- SMS messages get read faster than emails. According to SAP, 76% of respondents to their survey say they will read a text message sooner than an email. If you want your message to get noticed quickly, SMS is the way to go.
- People like getting text messages from organisations. In SAP’s survey 70% felt SMS messaging is a good way for organisations to get their attention. Another 64% thought businesses should use SMS more often to communicate with them. More and more people are becoming comfortable with text messaging as a main form of communication. Why not take advantage of that?
- Relevant SMS marketing can increase sales. In an Ipsos observer survey 64% of people said they’d made a purchase based on a text message they received that had a relevant offer for them. These consumers were already subscribed to mobile marketing from the companies involved. Email can only dream of reaching response rates like that.
- A variety of offer types work well. Whether you send a price based, time sensitive, or location based offer, your response rates will still top 50%. The Ipsos observer study showed 66% of people will act on a price based offer, 52% to time sensitive offers, and 50% to location based offers. No matter how you look at it, those are awesome response rates.
So what do you think? Can we say SMS marketing is hitting its prime or is it still just beginning? Take a look at our Mobile Marketing Guide for more ideas.
Related Articles
Why People and Companies Prefer SMS Messaging for Customer Support
People like SMS messaging. They really do. In a variety of surveys and studies, consumers continue to say they like it when companies use SMS to communicate with them. Let's look at some of the data that proves it to be true, and also how to make sure your company is using it correctly for customer support communications.
How A/B Testing Works in SMS Messaging
A/B testing in SMS messaging is something that sounds vague and possibly complicated. But with a little knowledge it’s something you can do for your organisation. We make it simple to understand and share some tools to make it easy to do.
4 Basic Metrics for Your SMS Marketing Campaigns
One key to successful marketing is to know when you’re doing it right. And when you’re doing it wrong. The great thing about SMS marketing is you can get that information pretty quickly. But to understand how your messages are performing, you need to do a little maths. Thankfully, it’s all rather simple once you see it.
3 SMS Marketing Metrics That You Need to Know
SMS marketing is one of the most effective mobile marketing channels available. It’s also one of the easiest to measure your performance for every campaign, even every message. Read the full blog to discover the three of the basic metrics you’ll need to know to evaluate your success.
Older Generations and SMS Messaging
50% of people between 55 and 64 own a smartphone and 18% of people over 65 do too. If you’re trying to reach out to these older demographics, it might be time to consider mobile marketing. But what kind should you choose?
70% of Employees Want Their Employers to Use SMS Messaging
SMS messaging is a terrific way of keeping in touch with employees. Confirm work schedules, notify employees of payroll transfers, chase deadlines and more. What's really great is that the employees themselves really want employers to communicate the way.
OFCOM Report Proves SMEs Reliant on SMS Messaging
A recent OFCOM report answers the age-old question: Do SMEs use SMS messaging? Maybe it’s not such an old question, but the answer is quite interesting if you work in an SME. That’s because SMS turns out to be one of the most relied on communications methods available.
What Your Customers Want From SMS Marketing
Mobile marketing offers an unprecedented access to your customers virtually any time, anywhere. This is particularly true for SMS marketing because it is “always on”. Customers don’t have to be surfing the web, or using an app to receive messages. Instead, they see the marketing messages right alongside ones from their friends and family.
3 Tips to Help You Time Your SMS Marketing Campaign
Timing is everything. While it’s an axiom everyone can understand and agree on, it’s doubly true when it comes to SMS marketing. If you send your messages at the wrong time, you’ll see your opt out rates jump and your ROI plummet. So when should you send your text marketing messages? Here are three key guidelines to help you schedule your next campaign.
Proof SMS Messaging Gets Results: Increase Sales
Can SMS marketing increase sales numbers? In the next entry of our Results Series you’ll see the kinds of results that real companies achieved. We’ve rounded up sales numbers and timelines to show you how well, and how fast, SMS marketing can improve your sales.