Proof SMS Messaging Gets Results: Increase Sales
![increase sales with sms messaging](https://dox4euoyzny9u.cloudfront.net/images/fastsms/Proof-SMS-Messaging-Gets-Results-Increase-Sales.png)
One of the most consistent results I see with SMS messaging is an increase in sales. Retailers can use different methods in the messages – coupons or limited time sales for example – but the result is almost always a bump in sales (assuming the campaign is done well, following best practices).
In this entry of the Results Series, I’ll share examples of just how big, and fast, those bumps can be.
By the Numbers
The sales numbers I list below come from businesses across the UK, US and Canada. It doesn’t seem to matter what country it’s used in, SMS gets great results.
Here are some of the best sales results published to date:
- A specialty home improvement store had a 32% increase in sales within one day of sending its first campaign.
- A pizza restaurant saw a 33% increase in sales in three weeks.
- A beauty salon and spa had $196,000 in sales in 30 days from one SMS campaign.
- Sales turnover increased between 30-50% for a travel agency after ditching PPC and email for SMS marketing.
It’s hard to argue with sales numbers like these. But not every company is ready to dive in all at once. An international cosmetics company launched a pilot program to test the effectiveness of SMS marketing with their customers. The pilot ran for six months. They found that by the end of the test period, 73% of their SMS list had made an in-store purchase based on their SMS campaigns. Wow!
In the case of the pizza restaurant listed above, they found that the people who acted on the initial mobile offer ended up spending 500% more than regular customers who were not on the SMS list. That is an incredible comparison.
Sales Led to Amazing ROI
The good news doesn’t end for that pizza company either. That same campaign ended up making them 4,200% ROI. That’s not an error. I really mean forty-two hundred percent! That sort of number is possible because SMS messaging is one of the most affordable channels.
It costs just a few pence per message. So it doesn’t take too many customers acting on a promotion to break even with such a low cost. That makes it easy to see how the sales increases can result in unbelievably high ROI numbers.
Alternative Marketing
Did you notice that the travel agency above achieved their increase in sales by going all in with SMS messaging? This particular company decided that their results were so good with SMS that they no longer needed to invest as much in PPC campaigns or email marketing. In just 12 months they completely changed how they interacted with their customers.
In fact, their SMS campaigns get them about 100 well-qualified leads per week for their travel offers. Using it has completely changed their business and led to growth opportunities. If you want to see how SMS helps businesses grow and with customer service, come back for the rest of The Results Series. Or, if you missed out on the other posts in the series, you can start at the beginning with Free Account.
Related Articles
Should you promote your business and services by SMS?
How to Have Your SMS Messaging Pay for Itself
SMS messaging supports all sorts of use cases. Most of the time, businesses consider it an expense. But for some businesses, there's a method that could turn that expense into income. See some examples of how it works, and if it might be for you in this blog.
Growing a Business Around Your Family Life? Here’s Why Mumpreneurs Need SMS Marketing
Mums are natural entrepreneurs. And now they're turning that entrepreneurial spirit towards running a business, using their organisational skills to turn a profit from franchises and hobbies, fundraisers and baking. Mumpreneurs are on the march and they need smart marketing strategies like SMS that fit around their busy lives.
SMS Marketing for Estate Agents
In recent years, there has been a noticeable shift in the property market towards a new generation of estate agents who are leading a push away from the traditional high street model. With new generations entering the housing market and changing customer behaviours, estate agents are having to look for new ways to attract both buyers and sellers. SMS marketing is a low cost and highly effective tool which could help. In this article, we explore how estate agents can use SMS messaging to attract and engage with customers, helping to boost sales and increase revenue with a minimum of effort.
Small Businesses Can Succeed with SMS Marketing
Is SMS marketing a viable strategy for SMEs to grow their businesses? A recent article by a US SMS provider suggests not but we debunk that view. Read how and why Fastsms can help small businesses can succeed with SMS marketing without breaking the bank.
The biggest benefits of business SMS
SMS Marketing in the Financial Sector
With the rapid increase in technological development that defines the 21st century, companies across all sectors are looking for ways to stand out from the crowd. In the modern, technological economy, a company’s ability to connect with its customers and provide top-quality user experience (UX) is fast becoming an essential component of any successful business. Customers now have the ability to thoroughly search the market to find a company that can provide them with the best possible deal. In a corporate environment that is more competitive than ever, what is the best way to truly stand out from the crowd? One of the fastest growing techniques is the use of SMS marketing.
SMS Messaging – Helping Couriers to Deliver More Than Just The Goods
The phenomenal rise in popularity of online retail has seen the courier business change on a seismic scale. In this article, we look at how SMS messaging has found itself at the heart of the industry’s transformation into a customer service led model where survival means delivering more than just the goods. Read on to discover some simple SMS techniques to improve your customer relations and brand image.
Creating the Perfect SMS Marketing Strategy for Small Businesses
When it comes to SMS marketing, a large number of small to medium sized businesses often consider it to be a tactic that is only used by large corporations. It can however, when used correctly, transform your marketing efforts.
5 SMS Myths You Shouldn’t Believe
SMS messaging is a popular topic. The growth of mobile has everyone jumping on board the SMS waggon and they all have something to say. I've compiled a list of five topics that I've seen written about that just aren't true, or at the very least are potentially misleading enough to be called myths. I'm going to try and offer some insight into why these myths exist and what the truth is, as I see it anyway!