An A-Z of SMS Marketing: B is for Bulk Messaging [Infographic]
In the second instalment of our visual A-Z of SMS Marketing, we follow on from our previous infographic on the topic of API integration with a new infographic that looks more closely at what is bulk messaging. We illustrate the cost-effectiveness, explain the meaning of credits and messages, and take a look at the character limits available.
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SMS marketing is one of the most effective and efficient marketing channels currently available, enabling businesses to directly communicate with their target customers. If you're considering building your first SMS marketing campaign, or you have already ran a campaign but achieved limited success, read on to see how you can build an effective SMS marketing campaign to achieve your business objectives.
Mums are natural entrepreneurs. And now they're turning that entrepreneurial spirit towards running a business, using their organisational skills to turn a profit from franchises and hobbies, fundraisers and baking. Mumpreneurs are on the march and they need smart marketing strategies like SMS that fit around their busy lives.
You might not have run an SMS marketing campaign yourself, but you are likely to have received some form of SMS communication from a business. Whether that's a commercial brand running a competition or a healthcare provider, such as your GP or dental practice, sending you an appointment reminder. If you have run an SMS marketing campaign before, you're likely to already be aware of the effectiveness of the platform for communicating with customers, but might need help justifying your use of SMS messaging to other people or departments in your business. Here, we've listed out the key reasons SMS marketing is so effective.
Four years ago, reputable commentators in The Guardian were wondering if SMS - short message service or text messaging - had peaked in performance after a two-decade exponential rise. Here we look at the evidence which shows that SMS is not only going strong, but continuing to stand out as an essential marketing channel for many businesses.
Consistent double-digit conversion rates are a hallmark of SMS marketing. Is it all because of mobile coupon redemptions, or can it be used for other marketing objectives? We’ve got examples from different industries and objectives so you can decide for yourself in this latest Results Series blog.
What is stopping YOU from using SMS technology in your organisation? Here are some of the lingering myths and misconceptions about using business SMS systems for marketing, or stakeholder engagement, that may be holding you back from benefiting from one of the most effective group communication tools available.
The phenomenal rise in popularity of online retail has seen the courier business change on a seismic scale. In this article, we look at how SMS messaging has found itself at the heart of the industry’s transformation into a customer service led model where survival means delivering more than just the goods. Read on to discover some simple SMS techniques to improve your customer relations and brand image.