An A-Z of SMS Marketing: B is for Bulk Messaging [Infographic]
In the second instalment of our visual A-Z of SMS Marketing, we follow on from our previous infographic on the topic of API integration with a new infographic that looks more closely at what is bulk messaging. We illustrate the cost-effectiveness, explain the meaning of credits and messages, and take a look at the character limits available.
Share this Image On Your Site
Let’s get the obvious out of the way. B2B marketing really is business to one person. It’s just that one person is playing a role in the buying process, rather than making their own purchasing decisions. But you already know that if you’re in B2B sales or marketing. What you may not know, is how willing those various people are to use their own mobile for business.
Many organisations are looking to operate in a more environmentally friendly way. This includes everything from their office supplies, materials used in creating their products, and also choosing suppliers and vendors that are also environmentally aware. And now, SMS.
You’ve seen or heard about remarketing online. But did you know you can use SMS to remarket to visitors who abandon their cart in your ecommerce store? According to one study, using it can double your conversion rates. Check out the blog to see the details.
SMS marketing is one of the most effective and efficient marketing channels currently available, enabling businesses to directly communicate with their target customers. If you're considering building your first SMS marketing campaign, or you have already ran a campaign but achieved limited success, read on to see how you can build an effective SMS marketing campaign to achieve your business objectives.
When it comes to SMS marketing, a large number of small to medium sized businesses often consider it to be a tactic that is only used by large corporations. It can however, when used correctly, transform your marketing efforts.