An A-Z of SMS Marketing: B is for Bulk Messaging [Infographic]
In the second instalment of our visual A-Z of SMS Marketing, we follow on from our previous infographic on the topic of API integration with a new infographic that looks more closely at what is bulk messaging. We illustrate the cost-effectiveness, explain the meaning of credits and messages, and take a look at the character limits available.
Share this Image On Your Site
Comparing SMS and email marketing results for the 2015 holiday season, this article taps into reports from Expedia and Adobe to share important insights.
One retailer increased their online mobile traffic by 93% year over year using SMS messaging. Another increased foot traffic by 21% after adding mobile coupons to their marketing. Do you want to know how? Find out in our blog on increasing traffic with SMS messaging.
Is SMS marketing a viable strategy for SMEs to grow their businesses? A recent article by a US SMS provider suggests not but we debunk that view. Read how and why Fastsms can help small businesses can succeed with SMS marketing without breaking the bank.
The PECR Regulations, better known as the Privacy and Electronics Communications (EC Directive) Regulations 2003 are one of the most important pieces of legislation affecting those involved in SMS Marketing. They exist to safeguard the privacy and use of personal information when used for direct marketing through electronic means, including communications by SMS. Parts of it crossover with the Data Protection Act 1998 (DPA) and where it does so, both pieces of legislation should be complied with. Unlike the DPA, the PECR is obligatory whether or not you process personal data in the course of your business. Read this essential guide to PECR for SMS Marketing to ensure you know everything you need to know.
With all the evidence indicating that text messaging still has plenty of life left in it, here are 9 reasons why SMS Marketing still has lots to offer. Don't miss out on what SMS marketing can bring to your business.
How work based education providers can take advantage of SMS Messaging to boost attendance and reduce the time and costs associated with arranging and re-arranging training sessions. Read this article to learn how private education and training companies can benefit from simple SMS confirmations and reminders with some illustrative examples. We also briefly explore the possibilities offered by automated responses using SMS keywords in conjunction with a virtual mobile number.
The life of an IT administrator or manager is a constant battle with the equipment and software they manage. If an issue isn’t fixed in a reasonable time, there are usually consequences in one form or another. So how can you use SMS alerts to make sure your IT team is always aware of issues and the need to fix them quickly?
When it comes to SMS marketing, a large number of small to medium sized businesses often consider it to be a tactic that is only used by large corporations. It can however, when used correctly, transform your marketing efforts.