9 Reasons SMS Marketing is Far From Finished
If you have not yet tried SMS marketing, you may have been put off by rumours that the golden age of the text message is over. Many sceptics of SMS messaging have argued that this is an inevitable effect of the ever-increasing popularity of mobile internet and instant communication apps. There is, however, plenty of evidence to suggest that text messaging still has plenty of life left in it. Here are nine reasons why SMS Marketing still has a lot to offer:
#1 Massive Reach
According to the most recent research by Ofcom, 93% of the UK’s adult population personally own or use a mobile phone. The figure for smartphones, in comparison, is considerably lower at 73%. In a nutshell, no other communication channel to date has been able to offer businesses the same potential for reach.
#2 An Active Channel
In the same report, Ofcom reported that the average number of text messages sent per handset per month was 107. Whilst this marks a slight fall from previous years, it is still equivalent to over three messages daily – and any one of them could potentially be a lead or a sale for your business.
#3 Incredible Open Rates
As a business you almost certainly use email marketing, so here’s the big question – what’s your average opening rate? The average is generally reported to be in the region of 22% for small and medium-sized enterprises. The estimated SMS opening rate, on the other hand, is an incredible 98%.
#4 The 3 Minute Rule
If fact #3 wasn’t enough to convince you that your business really needs to be embracing SMS marketing, try this fact for size: 95% of SMS marketing messages are opened within 3 minutes of being received. We challenge you to find any form of marketing that can offer that kind of attention.
#5 A Bird in the Hand...
One of the unique features and key attractions of the SMS is that it places the message right into the hand of your customer, wherever they happen to be and whatever they happen to be doing. Used with care and respect, this gives them an incredibly powerful edge and can be hugely incentivising if the three R’s of marketing are adhered to – that is, the right offer made to the right person at the right time.
#6 It's Personal
One of the beauties of SMS marketing is that customers must expressly consent to receive SMS communications from your brand, related specifically to your offer. In agreeing to participate, the customer has already confirmed an interest in what you have to offer, whether that is now or in the future. Once you have that buy in, careful use of the SMS marketing cycle (before transaction, at the time of transaction and post-transaction) can help to turn leads into sales and turn first-time customers into repeat customers – improving both turnover and customer loyalty.
For more information about how businesses in your sector are taking advantage of SMS marketing, check out our use cases available here.
#7 Low Costs
SMS marketing remains one of the lowest cost forms of marketing currently available. Combined with some of the statistics previously mentioned, this means that it offers substantial potential for ROI. With Fastsms, cost per message is 2.1 – 3.5 pence – making us the lowest priced provider in the UK market*.
If you’ve not used SMS marketing before, you can sign up for an account in under a minute and receive 100 free messages to experiment with. For complete peace of mind, the no-obligation trial does not require any credit card details or subscription.
#8 It's Simple
SMS marketing is one of the simplest strategies to implement. With so many options available from Fastsms including our versatile cloud-based platform, email to SMS and direct messaging from Outlook, small businesses can choose exactly how they want to send and receive SMS messages. In addition, we offer a robust API solution for integration directly into your existing applications, complete with free documentation and access to developer support via live chat.
The Fastsms API uses well-known protocols and is tried and tested on a number of industry standard CRM systems including SalesForce, Zoho CRM, Pipedrive, Oracle, Microsoft Dynamics 365 CRM and many more – chat to us now to find out more.
#9 Untapped Potential
Despite all the evidence in favour of SMS marketing, many businesses have simply not taken notice of this golden opportunity – largely because of their attention being drawn to louder voices in the traditional and internet marketing sphere. The trouble with these is that it is ever harder to make your voice heard in such a noisy, crowded space. With as few as 14% of businesses using SMS for real-time marketing, you really could use it to stand out from the crowd and get the leading edge in your sector.
If you haven’t tried SMS marketing for your business yet and would like to know more about how Fastsms can help you succeed, call us on 0800 954 5305 and talk to a knowledgeable human now – you’ll soon see why we have the highest customer satisfaction rating in the industry.
*based on a comparison of per-credit prices with competitors using tier-1 delivery routes.
With more and more people than ever before eating out and sampling food from around the world in eateries up and down the country, the restaurant sector is booming. But if you're operating a small business in the hospitality sector, you need to make sure that you keep your premises as full and thriving as possible in order to pay your bills and keep the enterprise sustainable. That's where SMS messaging comes in. In this blog post, we will look at ways you can use SMS messaging to make your business processes more efficient, boost your customer numbers and become the most popular place in town.
Return on investment in SMS marketing is almost unbelievable, but we assure you it’s true. We’ve pulled some standout examples together to show you that you can achieve these results too. Read the full blog to see why SMS marketing offers some of the highest ROI you’ve ever seen.
Does the thought of cold calling fill you with dread? You might think it would be easier to use SMS messaging instead. And though it’s legal to do so in some circumstances, you might want to rethink using it that way. Read the full blog to find out why.
SMS is well established as a successful marketing channel - however that doesn't mean you should just dive in head first. Here's five things you should consider before launching your first SMS marketing campaign.
Whilst social media has gained the attention of many small businesses as a marketing technique, SMS marketing has become a highly beneficial way of keeping your customers and clients close and building solid working relationships. According to research, 90% of text messages are read within three minutes, meaning SMS marketing shouldn't be overlooked when it comes to your advertising and customer service strategies. SMS marketing may be an ideal tactic for your business marketing, so here's a list of what to do and what not to do to ensure you're making the most of your campaign.
When the glass ceiling on your annual turnover and profits is governed by the number of hours you have to trade, it's even more important to ensure your marketing strategies are as fruitful and affordable as possible. SMS marketing appears, at first blush, to require a lot in the way of technology, budget and management, but it's incredibly successful for small businesses in service industries - even the ones with small budgets and limited resources...
In marketing, everyone wants to be more influential and persuasive in order to build loyalty and return custom. To gain the highest ROI, businesses want their marketing campaigns to speak to every individual in such a way that makes them feel connected and yet, with every will in the world, an SMS marketing campaign is only going to achieve this high conversion and success if it manages to tap into consumer psychology.
Apple’s at it again. Changes they’ve made in iOS 10 affect how some SMS messages are displayed to your customers. If you want to know how those changes affect your SMS marketing, and what you can do to avoid them, you’ll find it all in this blog.
Since the first ever mobile ad was sent out via text back in 2000, SMS marketing has become hugely popular. What's more, it's a successful technique that an increasing number of marketeers are taking advantage of. So why is it the future? Here are a few reasons...