SMS Messaging Makes Going to the Cinema Easier Than Ever Before
My family doesn’t go to the cinema often, but when we do, I dread the ticket line. So I almost always purchase my cinema tickets online if we plan to go during a busy time, or for a newly released movie. Paying for the tickets is always easy, but getting them at the cinema can be problematic.
Often you have to bring the credit card you used for purchase, and still wait in a line to pick up the tickets. Sometimes there’s an automated ticket machine that dispenses the online tickets, but you still need the card you used for the purchase. And you’re out of luck if the machine is broken (back to waiting in line). I’ve been to some cinemas that needed a physical printout of the email confirmation before they would release the tickets to me. Or at least I needed to provide the long, complicated confirmation number. Come to think of it, most of the time picking up the online tickets was as much of a hassle as waiting in line for them. The only difference was we didn’t need to worry about tickets being sold out. Which is still a good thing. But it seems like it should be easier.
But just this past weekend I had a totally different experience. I purchased cinema tickets online, and at checkout I had the option to receive the tickets via SMS. Supposedly all I needed to do was show that message to the ticket taker – no waiting in line to pick up physical printed tickets. That was pretty cool I thought. Especially after remembering the broken ticket machine at our last visit. I was also a little nervous though. I’d never used the method before, and how would they send me tickets in less than 160 characters?
I needn’t have worried though. Almost immediately after I clicked to buy the tickets, I got a text message. It was simple: Open Link for Tickets Conf#123456789 http://ticketlink….
So I had the confirmation number handy in case of a problem, but I also had a link to the tickets. When I clicked on the link it took me to a mobile webpage with a QR code at the top. The ticket taker scans the QR code and you walk right on through. And there’s just one code for all the tickets I purchased for my family. It was simple, fast, and easy.
The mobile webpage also had a summary of what I had bought – the movie, how many tickets, the time it started, the confirmation number and which theatre number the movie was in. It even had directions to the theatre.
As a consumer, I found this process so easy I don’t mind paying a remote booking fee for online tickets. It means I don’t have to worry about sold out movies or lines ever again (well, except the line to the ticket taker, but I’m ok with that).
Cinemas should take note of how this all works and how it could improve their profits and make for happier customers. In the next post, I’ll share a little more about how cinemas using SMS in this way can leverage it to grow their marketing lists too.
My family doesn’t go to the cinema often, but when we do, I dread the ticket line. So I almost always purchase my tickets online if we plan to go during a busy time, or for a newly released movie. Paying for the tickets is always easy, but getting them at the cinema can be problematic. Enter SMS.
Every cinema experiences ups and downs in admissions. But do they have to wait for the next blockbuster to come along before seeing more ticket sales? Not if they use SMS messaging to connect with customers. Find out how in this blog.
Are you looking to grow your business? Get more customers? Have larger profits? Of course you are. Isn't every business looking to improve, grow and generate more sales? More and more businesses are realising how SMS messaging can help them do all those things. But it's nice to have some facts to back up what most people seem to assume is true.
Did you know you can send more than text in an SMS message? Well, technically it isn’t an SMS message if it isn’t text. Instead, the multimedia messaging service, or MMS for short, is an extension of the SMS core functionality. It allows you to send short videos (40 seconds or less), images or audio over mobile networks just like an SMS message.
You might not have run an SMS marketing campaign yourself, but you are likely to have received some form of SMS communication from a business. Whether that's a commercial brand running a competition or a healthcare provider, such as your GP or dental practice, sending you an appointment reminder. If you have run an SMS marketing campaign before, you're likely to already be aware of the effectiveness of the platform for communicating with customers, but might need help justifying your use of SMS messaging to other people or departments in your business. Here, we've listed out the key reasons SMS marketing is so effective.
In my last blog I looked at five reasons you want to use SMS messaging in your business. In this blog we're looking at the same topic, just from the consumer's point of view. For example, how do you really know your customers want you to send them messages via SMS? Isn't email or a phone call good enough? Is it worth your time to learn how to use SMS messaging in your business?
Used across numerous sectors, SMS messaging can be particularly rewarding in the entertainment and hospitality industries. With a combined revenue of over £140 billion, the entertainment and hospitality industries are thriving and their worth is expected to increase substantially in the near future. However, with many Britons having less disposable income to play with, businesses will be vying for custom more than ever. In order to attract new consumers and retain existing customers, companies will need to develop, enhance and refine their marketing techniques. SMS is one such proven technique.
Festival season is upon us! Experienced festival organisers predict that to be successful you need more than just music. You’ll need to offer an experience to your attendees. In the last blog I covered some of the reasons for that, and ideas on how to start building your SMS marketing list before your festival begins. In part 2, we’ll take a look at how to use SMS to create engaging experiences for attendees while they are at your festival, and even after they leave.
With the continued rise of different and more diverse technologies in the social and mobile web, it would be easy to dismiss the potential benefits of SMS marketing - and that’s exactly the reason you shouldn’t. An SMS is the unexpected visit of a familiar friend, and there’s one demographic that embraces an old trusted ally in this new, noisy digital world more than anyone else: the millennials.
The digital age has seen a rise in demand for business coaches to aid you in every aspect of your entrepreneurial efforts. From money mindset to technological solutions, earning passive income and attracting high-paying clients, these days there's a coach for everything. But running a coaching business isn't as simple as the hype would suggest. SMS marketing is the perfect way of supercharging your promotion of your coaching business, here's how.