SMS Messaging for Artists and Performers
The entertainment industry is in the throes of a revolution. New technology, such as online streaming, has forever changed how artists and performers present themselves to the world. Many remain independent from big company labels. They schedule their own shows, and build their fan base using social media. There’s one tool though, they may be missing: SMS messaging.
One Performer's Example
Most artists and performers probably use SMS messaging all the time to talk with friends, family, and perhaps even their crew, drivers, or event managers. But it can be used to create demand for their shows, fill event halls, and increase sales of promotional items too.
The best way to explain the possibilities is with an example. Enter comedian Carlos Mencia. He travels to perform throughout North America and is often called an “equal-opportunity offender” as his jokes make fun of anyone and anything. He’s also been accused of plagiarism by other comedians, but his career is still thriving. That’s in part to his ability to get his fans to his shows whenever he’s in town.
And he certainly doesn’t rely on the event venue to do his advertising. Instead, he uses SMS messaging.
To get started, the first thing he needed to do was create a list of fans. So, at every show he asks the audience to text their email address to a specified number (a VMN probably). Ardent fans would willingly do so to get notified of upcoming events. But he makes an offer that’s too good for even casual fans to turn down: a chance to win free VIP tickets to one of his events in a “hot” location, like Las Vegas. Mencia says that they get about 300 new people on the list every week.
The second thing he needed to do was use that list effectively. It wouldn’t make sense to send out event notifications to people in New York when he’s performing in Ontario Canada. In fact, people might get frustrated and opt out if they kept getting notifications that weren’t relevant to them. So, he sorted the signups into cities – also known as “segmenting” in marketing language – so he would only send out notifications to people in the region he was performing. This way, people in Ontario get the message about his shows without bothering people in New York, Miami or LA.
The SMS messages about his events always include a link to buy tickets, and they send them out about a week in advance. He says that they sell out their shows faster using text messaging than they do with social media. And that makes sense. Social media is a one-to-many medium. Chances are only a small percentage of followers will actually see any announcement in their feed.
But SMS messaging puts the information, and the ability to buy tickets, directly in front of his fans. His sold-out shows prove how effective it can be, especially when it’s used in a smart way that excites, not frustrates, fans.
Going Even Further
If you’re an independent artist or performer, you can see from Mencia’s example of how SMS messaging can help increase ticket sales. But it can also be used to promote other items fans may like.
For example, you could send links to purchase a recording of the live show that the fan just attended. They were there, hopefully enjoyed the show (they are a fan, right?), and might jump at the chance to add it to their collection. They’ll have a personal connection to that recording, more so than just any live recording.
You could extend that to other promotional items too. DVDs, MP3s, pictures (signed perhaps?), T-shirts and any other items you think fans may want. Of course, you’d need to test out how these offers worked with your fan base. Some may work better than others.
SMS messaging offers an effective, easy, and relatively low cost way to directly connect with fans even better than using social networks. Give it a try and see how quickly you can sell out your next event!
In a world where your competition can be found in just a few seconds, instilling brand loyalty in customers is a greater challenge than ever. One way to proactively reach out to customers is via SMS. The personal nature of SMS messages, combined with high read rates, gives you the opportunity to develop relationships with each customer.
Webinars have become a standard form of lead generation marketing. The numbers vary by study, but generally agree that over 60% of marketers use webinars. One thing that's true for all of them is: not everyone that registers will attend. On average about 40-50% of registrants will actually show up. How can SMS help?
If you aren’t seeing a positive response from your SMS marketing then your list may be thinking of it as spam and just ignoring it like they do much of their email. So take your latest marketing messages and examine them again with these four questions in mind.
As old as SMS messaging is (going on 25), is it surprising to know that for non-profits and political campaigns it’s just now catching on? It might be, but if you think about it maybe it isn’t surprising. Until the last few years, people have been very reticent to hand out their personal mobile number. Now though, they’re more willing – if they care about the source of the messages.
People love live music. Ticket sales worldwide are expected to reach $20.5 Billion (~£14.2B). The UK alone has around 900 festivals each year. There just aren’t enough headliners to go around. What else can you do to draw people to your event (whether you have a headliner or not)? The answer: Make your event an experience rather than just a destination.
SMS marketing has come to be a crucial element of most businesses’ marketing strategies, and there is plenty of received wisdom within the marketing world as to how to get the most out of your SMS messages. So it might seem like there is not a lot that the world of politics can teach the world of business about SMS. But then again, there probably is.
No matter what the task is, any campaign can be boosted by SMS marketing. It's great for businesses and charities but could be especially utilised for the creative industry. From the largest scale (mainstream TV shows, Hollywood blockbusters) to low budget independents, there is an SMS campaign to fit all needs and perform a vital profile-boosting function.
Did you know you can send more than text in an SMS message? Well, technically it isn’t an SMS message if it isn’t text. Instead, the multimedia messaging service, or MMS for short, is an extension of the SMS core functionality. It allows you to send short videos (40 seconds or less), images or audio over mobile networks just like an SMS message.
Almost any business, or even a not-for-profit company, can take advantage of the frenzy of sporting events, like The Olympics. Especially when you combine it with mobile marketing. That’s because there are plenty of fans, and their devices, here in the UK.