Christmas SMS Marketing for Wine Merchants
With just days left until Christmas, Britain’s thriving wine merchants are now well into the busiest time of the year with sales expected to reach record levels if figures for the last couple of years are anything to go by. According to Decanter, a leading wine magazine, English wines are now experiencing exceptionally high sales – with its sparkling varieties even threatening to soon rival Champagne as the must-have fizz.
Although many will have already completed their festive wine shopping by now, much more will be out to buy in the coming weeks – especially those who have yet to decide on the right bottle or case. With the stakes so high, it is up to wine merchants to win these customers – and SMS Marketing could be the secret weapon in the arsenal.
So how can wine merchants use SMS Marketing to make the most of the remaining few days of festive sales? Here are some tips from our team.
Why Choose SMS Marketing?
There are several good reasons wine merchants should consider using SMS Marketing. Here are some of the advantages:
- Communicate with customers in real time
- Provide useful information that the customer can access from the palm of their hand, even while out shopping
- Supports links, allowing customers to instantly learn more about products and offers using their smartphone
- Exceptionally high open rate – almost 100%
- Significantly higher clickthrough and conversion rates than email
- Much more personal than email
- One of the most popular channels for retail marketing communications
How to boost last minute wine sales with SMS Marketing
There are several simple to implement strategies that will help you to boost wine sales over the festive period. Here are some tried and tested approaches that have been proven to get great results.
- Discounts: Many customers are willing to go that little bit extra and splash out for the best quality wine they can afford within their budget. With such willingness to spend, offering the right discount can help to steer customers to those lines with the highest margins, whilst also encouraging the customer to spend that little bit more. Discounts can also be a great way to encourage cross-sells and upsells to further increase profits and ROI.
- Special Offers: No doubt your customers are shopping around for the best offers – so make sure they know about yours! Whilst emails and other marketing channels may be largely ignored, SMS messages almost always get an immediate response – and might just be the nudge a customer needs to choose your store over the competitors.
- Sales: If you are running any last minute festive sales, then SMS Marketing is the place to share them. There is a sense of urgency in SMS that simply isn’t generated through any other medium, making it a perfect platform to get those customers through the door. Plus, SMS appeals to the impulsive nature of many shoppers.
- Loyalty Programs: Do you run a special wine club? If you do, then use SMS messaging to thank your customers for their loyalty in the last year and wish them the best with some special loyalty rewards, such as members-only discounts or bonus points on purchases. If you don’t already have such a scheme, now is an opportune moment to set one up and get those customers signed up. Just remember to get their express consent to receive SMS Marketing communications in the process – click here to learn more about the rules on opting in.
- Festive Lines/Products: Inform regular customers when you have new seasonal or gift wines due to come in or in stock and give them the website link to view. Even better, invite them for a taster session to really whet their appetite.
- Order & Delivery Status: Whether you’ve ordered a single bottle of the best vintage or a crate of the best bubbly, one thing your customers will want to be sure of is that their beverages are safely on their way. Put their minds at rest by keeping them updated by SMS. This is also an ideal way to keep customers updated if they have ordered wines for collection in store.
- News & Tips: One of the biggest problems many wine lovers have at Christmas is pairing the right bottle with the right menu – so why not give your customers a helping hand this Christmas and share some expert tips? You might also want to share your recommendations for the best bottles for different occasions, and other such seasonally relevant recommendations.
With our easy sign-up and exceptional customer support, you can be ready to get your Christmas SMS Marketing campaign underway in no time. To find out more about how we can help you to grow, call our team of experts now on 0800 945 5305.
The drive to earn and retain consumer loyalty is big business in the UK. Increasingly, companies are grasping the important role SMS text messaging can play in this. Customers’ mobile phone numbers are gold dust. The most forward-looking companies are developing systems to encourage customers to opt-in. Then, they are structuring SMS campaigns to build loyalty and reap maximum commercial advantage from it.
Have you ever been inside a Walmart or ASDA Supercentre? If you have, you’ll appreciate the possibility of what I’ll share in a moment. If you haven’t, try imagining walking into a store so big you can barely see one end from the other, where the shelves are packed with everything you might ever need, and staff who are often less than helpful (not everywhere mind you, but often). The point is you can get lost or frustrated if you’re trying to find a certain item that you need, or is on sale. Finding the right section is sometimes challenging, and even if you think you’re in the right spot you might not be.
Almost any business, or even a not-for-profit company, can take advantage of the frenzy of sporting events, like The Olympics. Especially when you combine it with mobile marketing. That’s because there are plenty of fans, and their devices, here in the UK.
Mums are natural entrepreneurs. And now they're turning that entrepreneurial spirit towards running a business, using their organisational skills to turn a profit from franchises and hobbies, fundraisers and baking. Mumpreneurs are on the march and they need smart marketing strategies like SMS that fit around their busy lives.
When it comes to small to medium sized businesses, however, a lot of companies believe that they don't have the time or resources to truly find out who their customers are. This often results in confused messaging, emails with low open rates and low conversion levels on their website. There is, however, a way that businesses can collect precious data from their customers which will not only help them engage with their customer base on a personal level but also result in data which can help power future marketing campaigns as well as improve aspects of the company.
In a world where your competition can be found in just a few seconds, instilling brand loyalty in customers is a greater challenge than ever. One way to proactively reach out to customers is via SMS. The personal nature of SMS messages, combined with high read rates, gives you the opportunity to develop relationships with each customer.
In one of my blogs last week, I talked about a marketing study by Vibes and what it said about SMS marketing. This week I wanted to take another look at it from the perspective of the mobile wallet industry, also covered in the report. It turns out there is a strong case for integrating your SMS marketing with mobile wallets. Let’s take a look.
The British Equestrian Trade Association’s findings from their National Equestrian Survey 2015 put the economic value of the equestrian sector at £4.3 billion of consumer spending across a wide range of goods and services, with the average spend per horse during the same year at £3600. It is an incredibly varied industry encompassing all types of businesses from sole traders making a living in remote areas to multinational companies. Their customer base typically tends to be busy people who lead largely outdoor lifestyles so the obvious and most effective means of communicating with them is by mobile phone, yet very few equestrian businesses appear to be utilising SMS text messaging marketing. So how could businesses in this sector benefit from this method of marketing?